Daniel Harrison, an Advanced Television Leader, Will Support Growth and Global Demand for Video Personalization and Programming Platform
Harrison will lead the global sales, marketing, and accounts teams, responsible for driving revenue growth and expanding strategic relationships with digital and advanced TV publishers, as well as deepening engagement with brands and agencies. IRIS.TV’s rapidly growing client base includes Fox+, CBS, Time Inc., among others. He will be based in the New York office.
Harrison joins the company from Oracle, where he was Head of Advanced TV Solutions for Oracle Data Cloud. He crafted the strategy and operating plan to take Oracle’s data and measurement assets into Linear, Addressable, and Connected TV, delivering the first deals and revenue in a fast-growing new line of business for the company.
“Daniel is a forward-thinking and innovative leader. We welcome him to IRIS.TV at an important moment in our company’s growth. Daniel’s experience leading global teams in dynamic markets will be central to our success as we scale our business as the personalization and programming platform of choice for TV and digital video publishers. I am delighted to have Daniel as part of our IRIS.TV family, and look forward to his leadership,” said Field Garthwaite, CEO, IRIS.TV.
“We are at a pivotal time, where marketers and media companies are investing in growing and developing known audiences at scale. Content and context matter when seeking to influence, engage, and monetize relationships with consumers. And a video is the medium where it’s happening,” said Daniel Harrison, Chief Revenue Officer, IRIS.TV.
Prior to Oracle, he led the national team for Brand, Agency, and Trading Desk sales for AddThis, the No. 1 comScore-ranked behavioral interest data company deployed on 15 million+ web and mobile domains globally, transforming the team into expert Data and Insights sellers, exceeding revenue goals and audience demand, assisting the company in its acquisition by Oracle. Harrison also held executive management positions with e-commerce personalization company AdExtent, and over seven years in the technology division of Conversant Inc.
“IRIS.TV has a leading-edge video personalization platform with growing business momentum to help media companies drive faster business decisions. They’re helping close the gap from simple data insights to action across programming and marketing. There’s also a shift towards a more intricate balance of human and machine when deploying algorithms, and IRIS.TV is well ahead of the pack – delivering actionable insights through its augmented intelligence solution. Publishers are seeing increases in video consumption by over 70 percent and are unlocking new revenue opportunities through our branded content marketplace. I am excited to be a part of this important wave of change,” added Harrison.
Harrison is also a speaker and active member of marketing organizations such as Advertising Week, Interactive Advertising Bureau, Massachusetts Innovation & Technology Exchange, Digiday, and iMedia. He has also served as an advisor to the NYU Innovation Venture Fund and a founding member of a New York City Urban Sciences Innovation Committee.
Recommended Read: Interview with Field Garthwaite, Co-Founder and CEO, IRIS.TV