IRIS.tv

OTTera becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory IRIS.TV, announced the addition of OTTera, a leading white label OTT service, to the IRIS-enabledTM open video data ecosystem. With…
Read More...

Will lead company’s sales efforts through period of unprecedented growth IRIS.TV, the leading video data platform, has announced the appointment of Garrett MacDonald as chief commercial officer. In his new role, MacDonald will oversee all…
Read More...

GumGum, a global technology and media company specializing in contextual intelligence, today announced that they are working alongside IRIS.TV and SpotX (now part of Magnite) to help the Ad Council and COVID Collaborative promote…
Read More...

IRIS.TV, the leading video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced a global partnership to expand buyers’ access to contextually targeted connected TV (CTV) and…
Read More...

IRIS.TV, the leading video data platform, has announced the appointment of Nancy Neumann Grey as vice president of business development, data partnerships. With more than 20 years of experience in digital marketing, Grey will leverage…
Read More...

Interactive in-video technology leader partnering with IRIS.TV to introduce a new level of precision to contextual targeting for Connected TV and video advertising KERV Interactive, the leader in AI-driven, in-video-recognition-powered…
Read More...

IRIS.TV, the world’s leading video data platform, has tapped SpotX—now part of Magnite (Nasdaq: MGNI)—the leading global video advertising platform, to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to…
Read More...

IRIS.TV, the leading video data platform, today announced the completion of a $18 million Series B funding round. Intel Capital, a division of Intel Corporation, led the round, with participation from investors including WISE Ventures,…
Read More...

Silverbullet’s 4D joins the IRIS.TV’s data marketplace to help marketers execute cookieless, interest-based video-level targeting on brand-suitable inventory at scale For the first time, marketers can have 100% confidence in where their…
Read More...

The company’s IRIS_ID, a global unique identifier for each individual video on-boarded to its data marketplace built to enable contextual intelligence and brand safety, will be interoperable with Unified ID 2.0 for video-level targeting…
Read More...

IRIS.TV, the leading video intelligence company, announced the introduction of Crackle, a free AVOD service of Crackle Plus, a Chicken Soup for the Soul Entertainment company, and one of the largest operators of streaming…
Read More...

Zefr, the leading contextual data platform for brands and agencies, announced its integration with IRIS.TV's Contextual Video Marketplace. With the integration of Zefr's Human-in-the-loop powered contextual data, marketers, for the first…
Read More...

IRIS.TV, a video intelligence platform, announced the introduction of SendtoNews to the company’s Contextual Video Marketplace. With this integration, STN's online video platform of premium content will be contextually segmented by a…
Read More...

Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace GumGum, a leader in machine learning contextual…
Read More...

Publishers using EX.CO’s video solution, Channels, now provide marketers with contextually segmented and guaranteed brand-suitable ad inventory IRIS.TV, a video intelligence platform for broadcasters and publishers, today announced the…
Read More...

With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable…
Read More...

IRIS.TV's Contextual Video Marketplace now leverages Comscore's leading brand safety and contextual segments to deliver privacy-focused, relevant, and brand-safe video advertising Comscore, a trusted partner for planning, transacting,…
Read More...

Enables Industry to Activate Contextual Video Data at Scale MediaMath, acclaimed independent programmatic company for marketers, announced the launch of the industry’s first buy-side video contextual targeting solution for programmatic…
Read More...

THEOplayer Universal Video Player, and Iris.TV Video Personalization Platform now Integrated into the VDMS’Award Winning Platform Verizon Digital Media Services (VDMS) has announced partnerships with THEO Technologies and Iris.TV to…
Read More...

Based on its recent analysis of the global online video platforms (OVP) market, Frost & Sullivan recognizes Brightcove with the 2018 Global Company of the Year Award for capturing 24 percent of the total market revenue. The Company's…
Read More...