IRIS.tv

Yieldmo and IRIS.TV will invest in new ways for buyers to extend contextual buying for video Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, announced an…
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IRIS.TV announce that IRIS-enabled streaming, FAST, and CTV publishers can now utilize their integration with Amazon Publisher Services (APS) Connections Marketplace to drive revenue from contextual advertising. APS…
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First-of-its-kind solution integrates IRIS-enabled insights with Viant Household ID, creating new levels of actionable, targetable consumer broadcast and on-demand data Viant Technology Inc., a leading people-based advertising software…
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New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server for the first time IRIS.TV, the leading video data platform, has announced a new partnership with Publica, the connected TV…
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Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide (part of Universal McCann and Interpublic Group), today announced their new partnership with IRIS.TV, the leading video data platform. The…
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The agreement will allow premium content owners to more cohesively leverage and monetize their content libraries IRIS.TV, the leading video data platform, today announced a partnership with the Entertainment Identifier Registry Association…
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The new agreement will provide contextual and brand-safe targeting for all Finecast US clients through IRIS-enabled™ supply partners  IRIS.TV, the leading video data platform, and Finecast US, a leading addressable TV provider, today…
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VideoByte customers are now the first directly IRIS-enabled™ users for video-level contextual targeting IRIS.TV, the leading video data platform, and VideoByte, the leading provider of global best-in-class Connected TV (CTV) advertising…
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Reticle, the leader in Emotional AI for digital advertising, will integrate with IRIS.TV, offering video-level emotional analysis. Reticle, the leading Emotional AI for digital advertising, announced today its integration…
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Integration delivers enhanced transparency for advertisers and value for publishers IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for Over-The-Top (OTT) and Connected TV…
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The new agreement will activate all video inventory from participating publishers on the Amagi platform for distribution, unlocking premium CTV content on a global scale IRIS.TV, the leading video data platform, and Amagi, a global leader…
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OTTera becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory IRIS.TV, announced the addition of OTTera, a leading white label OTT service, to the IRIS-enabledTM open video data ecosystem. With…
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Will lead company’s sales efforts through period of unprecedented growth IRIS.TV, the leading video data platform, has announced the appointment of Garrett MacDonald as chief commercial officer. In his new role, MacDonald will oversee all…
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GumGum, a global technology and media company specializing in contextual intelligence, today announced that they are working alongside IRIS.TV and SpotX (now part of Magnite) to help the Ad Council and COVID Collaborative promote…
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IRIS.TV, the leading video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced a global partnership to expand buyers’ access to contextually targeted connected TV (CTV) and…
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IRIS.TV, the leading video data platform, has announced the appointment of Nancy Neumann Grey as vice president of business development, data partnerships. With more than 20 years of experience in digital marketing, Grey will leverage…
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Interactive in-video technology leader partnering with IRIS.TV to introduce a new level of precision to contextual targeting for Connected TV and video advertising KERV Interactive, the leader in AI-driven, in-video-recognition-powered…
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IRIS.TV, the world’s leading video data platform, has tapped SpotX—now part of Magnite (Nasdaq: MGNI)—the leading global video advertising platform, to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to…
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IRIS.TV, the leading video data platform, today announced the completion of a $18 million Series B funding round. Intel Capital, a division of Intel Corporation, led the round, with participation from investors including WISE Ventures,…
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Silverbullet’s 4D joins the IRIS.TV’s data marketplace to help marketers execute cookieless, interest-based video-level targeting on brand-suitable inventory at scale For the first time, marketers can have 100% confidence in where their…
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