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IRIS.tv

IRIS.TV Integrates SpringServe Into Its Contextual Video Marketplace to Activate Context and Brand-Safety Data

With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable video inventory across all devices IRIS.TV, a video intelligence platform for broadcasters and publishers, announced the integration of SpringServe into the IRIS.TV Contextual Video Marketplace. With this integration, SpringServe, the leading independent video ad serving platform, will…

Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising

IRIS.TV's Contextual Video Marketplace now leverages Comscore's leading brand safety and contextual segments to deliver privacy-focused, relevant, and brand-safe video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and IRIS.TV, a video intelligence platform for broadcasters and publishers, announced that Comscore's brand safety and contextual categorization segments are now available for activation in IRIS.TV's Contextual Video Marketplace. This partnership…

MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV

Enables Industry to Activate Contextual Video Data at Scale MediaMath, acclaimed independent programmatic company for marketers, announced the launch of the industry’s first buy-side video contextual targeting solution for programmatic video. MediaMath is providing brands and agencies the ability to target video campaigns based on the context of each video being watched, enabling them to reach engaged audiences while viewers are watching correlated and relevant programming. Additionally, the offering empowers brands to…

Verizon Digital Media Services Cements Partnerships with THEO Technologies and IRIS.TV

THEOplayer Universal Video Player, and Iris.TV Video Personalization Platform now Integrated into the VDMS’Award Winning Platform Verizon Digital Media Services (VDMS) has announced partnerships with THEO Technologies and Iris.TV to integrate their technologies with the VDMS platform, one of the world’s largest streaming networks. The addition of the THEOplayer Universal Video Player and IRIS.TV’s Video Personalization Platform continue to expand VDMS’ capabilities to deliver high-quality personalized experiences with a…

Brightcove Earns Accolade from Frost & Sullivan for Garnering a Quarter of the Revenue Shares from the Online Video Platform Market

Based on its recent analysis of the global online video platforms (OVP) market, Frost & Sullivan recognizes Brightcove with the 2018 Global Company of the Year Award for capturing 24 percent of the total market revenue. The Company's robust platform offering, ability to innovate based on customer needs, brand equity, and geographic scale have continued to position Brightcove position itself as the market leader, in spite of  heightened competitive pressures. "Brightcove continued to maintain market leadership in the…

Partnership TechBytes with IBM Watson’s Hillary Henderson and IRIS.TV’s Richie Hyden

(Left) Hillary Henderson Sr. Director, Product Strategy and Management at IBM Watson (Right) Richie Hyden Co-Founder & Chief Operating Officer at IRIS.TV Many media companies have robust video content archives, but don't understand what they have because the metadata is terrible. In this context, we spoke to Hillary Henderson, Sr.Director, Product Strategy and Management at IBM Watson, and Richie Hyden, Co-Founder & Chief Operating Officer at IRIS.TV, to understand why they chose to jointly build a video…

Fireside Chat with Lynda Clarizio

Lynda Clarizio talks about her journey in Martech. Tell us about your role at IRIS.TV as an advisory member and how you first learned about the company? I first learned about IRIS.TV from a former colleague of mine at Nielsen who, like me, shares a passion for companies in the space that are doing interesting work with unique data sets. As I learned more about IRIS.TV, I was particularly intrigued by how the company was collecting data about consumer video consumption — an area that's growing and in need of…

IBM Watson Media & IRIS.TV Team up to Launch AI-Powered Video Recommendations

New Solution Helps Publishers Better Engage Audiences, Increase Video Views, and Optimize Yield on Owned and Operated Sites IBM Watson Media and IRIS.TV, a cloud-based personalized video programming system, announced the launch of Video Recommendations, a new AI content personalization engine designed to help publishers boost viewer engagement through highly relevant video programming recommendations. By combining viewer data with a deep understanding of specific elements within video, publishers are better able to…

Facebook Watch Is Competition For Publishers: Here’s What You Can Do About It

Decision makers inside of every publisher, from editorial to revenue to product to management, should begin evaluating how they remove their valuable content from the Facebook platform and treat Facebook as a marketing tool. Given the size of audiences on Facebook, publishers cannot ignore the platform. However, the focus needs to shift from distributing content on Facebook to utilizing it as a marketing and acquisition product. Publishers and content creators need to treat the platform the same way ecommerce companies…

IRIS.TV Expands Advisory Board to Advance into Video Personalization

Leading Media Industry Executives Have Joined IRIS.TV's Pioneering Efforts to Advance Video Personalization and Programming The leading AI-powered video personalization and programming pioneer, IRIS.TV has announced the expansion of its Advisory Board. The board now comprises of a dynamic group of accomplished individuals in media and technology. Currently, IRIS.TV has a significant number of global customers that rely on the company’s video programming platform to keep their audiences watching.  Recommended Read: B2B…

IRIS.TV Hires Daniel Harrison as New Chief Revenue Officer

Daniel Harrison, an Advanced Television Leader, Will Support Growth and Global Demand for Video Personalization and Programming Platform IRIS.TV, an AI video personalization, and programming pioneer announced the appointment of Daniel Harrison as Chief Revenue Officer. Harrison will lead the global sales, marketing, and accounts teams, responsible for driving revenue growth and expanding strategic relationships with digital and advanced TV publishers, as well as deepening engagement with brands and agencies. IRIS.TV’s…

Frankly Partners with IRIS.TV to Launch Frankly Artificial Intelligence (AI) Initiative

The AI Initiative Will Include Both In-House Development And External Partnerships To Bring A Suite Of Innovative Products And Services Frankly, the leader in transforming local TV broadcast and media companies by enabling them to publish and monetize their digital content across multiple platforms, has launched the Frankly Artificial Intelligence (AI) Initiative. Frankly's AI Initiative aims to leverage cutting-edge AI and machine learning technologies to help media companies increase audience…