predictive AI

Technology is a continuum, and you need to be learning new systems all the time. Hi, Tom. Tell us about your journey in technology and how you started at Resonate. My entire career has been built on leveraging data and technology to scale global platforms for Marketing and Advertising, and that journey began well before today’s digital capabilities. Back in the ‘90s, in the early days of my career, I focused on implementing more-advanced customer targeting for telecoms via channels like direct mail and…

SEO works in mysterious ways to most business owners, which is why the SEO industry is booming. Behind most successful businesses is a successful SEO strategy. But how do you achieve that? SEO is extremely complex and even keeps very experienced practitioners on their toes. Google’s algorithms and Facebook’s predictive AI are not constants that can be relied on time after time. Moreover, judging whether your SEO is performing as promised is complicated. And with industry regulation still a hope, not a reality, at present,…

The world of marketing has been shifting to a data-driven discipline for many years. Marketing Automation and Account-Based Marketing (ABM) have had a massive impact on how marketers implement strategies and have created a quantifiable approach to measuring marketing impact. For the most part, these approaches have analyzed data “after the fact,” providing a snapshot, which enables marketing practitioners to make assessments and derive decisions for the future. However, the next wave of marketing transformation will shift…

There is no doubt that the shift to “learning from experience” aka learning from data is transforming marketing as we know it. Artificial Intelligence solves the most nagging problem that marketers have created for themselves: how to turn terabytes of consumer-generated interactions, which are continuously collected across channels, into relevant and personalized experiences for each individual — and do so on a large scale. Evolution of Machine Learning Although often thought of as a new concept, “Machine Learning” has…

Recently someone asked me what makes a good marketer. I thought for a while and replied, "A good marketer is someone who can efficiently use every channel and back it up by measuring the channel's effectiveness." I have been handling B2B marketing for a long time now, long enough to witness the evolution of Marketing Automation from just Email Automation to automation of the entire process right from lead captures to nurturing, tracking, qualification, & analysis — with the more recent infusion of AI technologies like…

I remember when the thought of Augmented Reality seemed like a pipe dream — something we thought could only be found at the end of a rainbow or in an episode of The Jetsons. Now, it has become not only a reality but also a necessity for brands looking to create a more personalized and interactive shopping experience. Perhaps the most amazing opportunity AR presents is that it allows us to evaluate products as if they were right in front of us. Gone are the days of wondering… Will this dining room set fit in the corner…

IRI's Industry-Leading Tools for Marketers Leverage AI and Machine Learning for Faster, Smarter, Integrated Insights and Solutions IRI, a global leader in innovative solutions and services for consumer, retail, and media companies, announced that as a result of its extensive investments and research, it has implemented artificial intelligence (AI) and machine learning enhancements to its offerings to improve the cutting-edge analytics solutions IRI provides for CPG brands, over-the-counter healthcare organizations,…

Daniel Harrison, an Advanced Television Leader, Will Support Growth and Global Demand for Video Personalization and Programming Platform IRIS.TV, an AI video personalization, and programming pioneer announced the appointment of Daniel Harrison as Chief Revenue Officer. Harrison will lead the global sales, marketing, and accounts teams, responsible for driving revenue growth and expanding strategic relationships with digital and advanced TV publishers, as well as deepening engagement with brands and agencies. IRIS.TV’s…

Application Edition of SAP Predictive Analytics Uses Machine Learning to Provide Business Users with Predictions About the Future SAP SE, announced the general availability of the application edition of SAP Predictive Analytics software to help enterprises create and manage predictive machine learning models for applications that run business activities, including supply chain, finance and accounting, human capital management and customer management. Co-developed with Accenture, the application edition enables…