predictive AI

Best Buy and GroupM Complete Successful Market Test of Criteo's New Commerce Max Solution Criteo S.A. the commerce media company, announced the launch of Commerce Max – a self-service, all-in-one demand-side platform (DSP) for enterprise…
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The new TopicPulse ContentAdvantage is customized to meet the needs of television stations and digital publishers, giving a unique and exclusive advantage to newsrooms. Futuri, the leading provider of AI-driven audience engagement and…
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The world's leading enterprises, and the XM industry's premier partner ecosystem, are building and integrating their experience management programs on Qualtrics' powerful system of action New capabilities help businesses actively support…
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SEO works in mysterious ways to most business owners, which is why the SEO industry is booming. Behind most successful businesses is a successful SEO strategy. But how do you achieve that? SEO is extremely complex and even keeps very…
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The world of marketing has been shifting to a data-driven discipline for many years. Marketing Automation and Account-Based Marketing (ABM) have had a massive impact on how marketers implement strategies and have created a quantifiable…
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There is no doubt that the shift to “learning from experience” aka learning from data is transforming marketing as we know it. Artificial Intelligence solves the most nagging problem that marketers have created for themselves: how to turn…
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Recently someone asked me what makes a good marketer. I thought for a while and replied, "A good marketer is someone who can efficiently use every channel and back it up by measuring the channel's effectiveness." I have been handling B2B…
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I remember when the thought of Augmented Reality seemed like a pipe dream — something we thought could only be found at the end of a rainbow or in an episode of The Jetsons. Now, it has become not only a reality but also a necessity for…
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IRI's Industry-Leading Tools for Marketers Leverage AI and Machine Learning for Faster, Smarter, Integrated Insights and Solutions IRI, a global leader in innovative solutions and services for consumer, retail, and media companies,…
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Daniel Harrison, an Advanced Television Leader, Will Support Growth and Global Demand for Video Personalization and Programming Platform IRIS.TV, an AI video personalization, and programming pioneer announced the appointment of Daniel…
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Application Edition of SAP Predictive Analytics Uses Machine Learning to Provide Business Users with Predictions About the Future SAP SE, announced the general availability of the application edition of SAP Predictive Analytics…
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