The world of marketing has been shifting to a data-driven discipline for many years. Marketing Automation and Account-Based Marketing (ABM) …
How to Ensure AI Doesn’t Make Your Customers Hate You
There is no doubt that the shift to “learning from experience” aka learning from data is transforming marketing as we …
Everything You Need To Know About Marketing Automation and CRMs
Recently someone asked me what makes a good marketer. I thought for a while and replied, “A good marketer is …
Brands that Realize the Potential of Augmented Reality
I remember when the thought of Augmented Reality seemed like a pipe dream — something we thought could only be …
IRI Enhances Suite Of Solutions Through Artificial Intelligence And Machine Learning
IRI’s Industry-Leading Tools for Marketers Leverage AI and Machine Learning for Faster, Smarter, Integrated Insights and Solutions IRI, a global …
IRIS.TV Hires Daniel Harrison as New Chief Revenue Officer
Daniel Harrison, an Advanced Television Leader, Will Support Growth and Global Demand for Video Personalization and Programming Platform IRIS.TV, an …
SAP Predictive Analytics, Application Edition, Powers Intelligent Enterprises
Application Edition of SAP Predictive Analytics Uses Machine Learning to Provide Business Users with Predictions About the Future SAP SE, …
Blueshift Launches AI-Powered Cross-Channel Journeys
One of the early adopters of Blueshift’s AI solution saw engagement rates climb to 40% Blueshift, the leader in Segment-of-One …