The AI Initiative Will Include Both In-House Development And External Partnerships To Bring A Suite Of Innovative Products And Services
Frankly, the leader in transforming local TV broadcast and media companies by enabling them to publish and monetize their digital content across multiple platforms, has launched the Frankly Artificial Intelligence (AI) Initiative.
Frankly’s AI Initiative aims to leverage cutting-edge AI and machine learning technologies to help media companies increase audience engagement, enhance content relevancy and deepen operational insights. The AI Initiative will include both in-house development and external partnerships to bring a suite of innovative products and services to Frankly’s expanding customer base.
“With over 200 media properties on our platform, Frankly is uniquely positioned to enable our customers to enter the next generation in media publishing and monetization by unlocking the power of artificial intelligence and machine learning. As traditional media gives way to new digital experiences for consumers, AI has the power to transform how media is created, consumed, distributed and monetized, and our goal is to be at the epicenter of that transformation through our new AI Initiative,” Steve Chung, Founder and CEO, Frankly said.
With IRIS.TV, a leading video personalization and programming platform, Frankly AI enables intelligent video playback for consumers globally. “We selected IRIS.TV as the perfect partner to commence our AI Initiative that leverages machine learning to program the right digital video content to the right viewer in real-time with IRIS.TV’s market-leading Adaptive Stream technology,” Todd Randak, Head of Product, Frankly.
Field Garthwaite, CEO and Co-founder of IRIS.TV, added, “There’s a sea change happening that’s affecting how media is distributed, consumed and monetized. Frankly is part of an important shift in how media platform providers innovate and customize audience experiences. Through our partnership, Frankly is able to leverage the power of AI and machine learning to serve up content that is highly relevant, engages audiences and offers up new revenue opportunities for media companies.”