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video platform

LoopMe Launches New Shoppable Creative To Shorten The Path To Purchase

Enhances customer experience for consumers; gives brands better insights into the shopper journey LoopMe, an outcomes-based video platform, announced new shoppable creative capabilities that shortens the path to purchase and provides brands deeper insights into the shopper journey. The new ad unit allows items to be added to the cart directly within the ad creative, closing the loop for brand marketers on ad performance driving purchases. Marketing Technology News: Freshworks Taps Oracle Cloud Vetaran Prakash…

Introducing Vimeo Create: A Suite of Tools That Make Professional-Quality Video Possible for Every Small Business

Vimeo announced the launch of Vimeo Create, a new suite of tools for making high-impact social videos in minutes. Available across web, iOS and Android mobile apps, Vimeo Create is a fast, easy solution for every small business owner and marketer to grow their business with video. Vimeo Create combines smart editing technology with an intuitive interface that guides users through the video-making process, from start to finish. Users can select from a gallery of professionally-designed video templates, or they can create a…

Dailymotion Partners with White Ops to Enable 100% Human Verification of Programmatic Advertising Interactions on their Video Platform

With White Ops Advertising Integrity solution blocking sophisticated bots, invalid traffic and fraudulent impressions in programmatic advertising, Dailymotion deepens focus on the trusted advertising ecosystem Dailymotion, a Vivendi-owned video platform dedicated to creating a trusted home for premium video content that matters, and White Ops, the global leader in sophisticated bot mitigation, announced an enhanced partnership that will protect Dailymotion’s programmatic advertising on its global video platform from…

Vidyard Introduces ‘Video Selling’ Certification to Accelerate Digital Marketing and Sales Agency Growth

With increasing demand from clients for training on how to incorporate video into their sales processes, 10 leading digital marketing and sales agencies have now completed the certification Vidyard, the leading video platform provider for business, has just expanded its Agency Partner Program to include an industry-first Video Selling certification. This certification was built to help digital marketing and sales agencies expand their services while helping their clients grow their revenue. The first cohort of agency…

The Meet Group Adds Industry Executive to Lead Video Platform as a Service (vPaaS) Business

The Meet Group, Inc., a leading provider of interactive livestreaming solutions, announced that Blake Barrett Kuhre has joined the Company as Senior Vice President of Corporate Development. In this new role, Kuhre will lead development for the Company’s vPaaS solutions business and general corporate development efforts, with responsibility for identifying and executing new partner opportunities to drive revenue and earnings growth. Additionally, he will contribute to expanding the Company’s video talent recruitment processes…

Dailymotion Taps Adam Irlando to Advance its Vision for Programmatic Advertising Offerings

Dailymotion, a Vivendi-owned video platform dedicated to creating a trusted home for premium video content that matters, announced the strategic appointment of Adam Irlando as the senior vice president of global demand. Prior to joining Dailymotion, Irlando held senior positions across programmatic teams at Telaria, Kargo and Xaxis. He will now spearhead the vision for Dailymotion’s programmatic offerings to create strategic partnerships to ensure long-term growth for the company. Marketing Technology News: IEEE Computer…

Kiite and Vidyard Partner to Bring the Power of Video to Kiite Playbooks

Kiite’s Partnership With Vidyard Brings Video Content to Kiite’s Playbooks Offering, Which Makes Knowledge, Training, and Coaching More Accessible to Employees Kiite, a leading provider of sales enablement software, has announced a new partnership with Vidyard, the top video platform for business. Kiite provides organizations with a scalable solution to connect disparate knowledge sources, capture tribal knowledge, and build focused sales playbooks to help teams maximize every interaction with buyers. Kiite’s partnership…

Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance

For the Sixth Consecutive Year, Video Investment Is up and 94% of Companies Say Videos Are Valuable in Their Daily Marketing Mix. Vidyard, the leading video platform for business, has partnered with Heinz Marketing on an original research report to better understand the power that video has within the increasingly noisy, digital world. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they…

TwentyThree Acquires UK Enterprise Video Platform Buto to Build Global Video Company out of Europe

TwentyThree, the video marketing platform, announced that it has acquired Buto, a UK enterprise video platform, https://www.buto.tv Since launching the TwentyThree video marketing platform and adding a breakthrough webinar tool, TwentyThree has seen significant pick-up from growth companies and enterprises globally. From startup to enterprise level, businesses everywhere are focused on enabling video across the organization. Marketing Technology News: Aquient Sees Rapid Growth and Achieves Salesforce Gold Consulting…

Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Expanded Partnership Helps Marketo Engage Customers Personalize Their Marketing Experiences and Drive Greater Audience Engagement Through the Power of Video Content and Video Analytics Vidyard, a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world. Marketo Engage, part of Adobe Marketing Cloud in Adobe Experience Cloud, is a complete solution for B2B marketers responsible for…

iQIYI Launches Interactive Video Platform Plug-in in Premiere Pro, An Easier and More Accessible Way of Making Interactive Videos

iQIYI, an innovative market-leading online entertainment service in China, announced to release its interactive video platform plug-in (IVP plug-in), the industry's first interactive video platform tool directly applied onto a video editing software. IVP plug-in enables creators to edit, preview and export interactive videos directly in Adobe Premiere Pro (referred to as PR), decreasing the technical requirements for video production, saving both time and cost in learning a new platform. At present, the IVP plug-in is…

VIDDO DONATE: Charity in Focus

A Social Media for Charity – Offering Solution for Donors and Donatees VIDDO is offering an innovative solution for giving and receiving donations, while meeting the requirements of our digital age. The video platform has been developed further in the past few weeks to create a basis for the cooperation of charitable organizations or projects on one side, donors and fundraisers, typically stars, celebrities, opinion leaders or media, on the other. VIDDO is a vehicle to make donations, but more than this, it is a long…

Panopto Announces New Migration Incentives for Echo360 Customers

Financial Aid, Content Conversion, and Dedicated Professional Services Make It Easy for echo360 Customers to Switch to a Reliable Video Platform with Flexible Deployment Options, Advanced Lms Integrations, and Industry-Leading Customer Support  Panopto, the leading video platform provider in higher education, announced new migration incentives for Echo360 customers. The incentives are part of Panopto's Echo360 migration program, which consists of a content conversion tool, professional services, complimentary closed…

Panopto Announces Video Integration with Blackboard Learn Ultra

Panopto, the leading video platform for universities and businesses, announced the release of the company's new integration for the Blackboard Learn Ultra learning management system. Panopto's seamless integration with Blackboard Learn Ultra makes it easier than ever for customers of Blackboard and Panopto to create, share and view learning and lecture capture videos within any courses in the Blackboard Learn Ultra experience. Panopto's new integration with Blackboard Learn Ultra features two-way single sign-on, rolling…

Extron and Panopto Streamline Video Capture and Content Management

Extron, the leader in integrated AV solutions, and Panopto, the leading enterprise video platform provider, announced a strategic partnership to seamlessly integrate Extron's configurable AV control systems with Panopto's media capture software and video content management system. For businesses and universities, the partnership will dramatically simplify the recording and management of presentations, lectures, and events. Starting today, Extron is making available certified drivers for its in-room control systems, which…

Brightcove Completes Acquisition of Ooyala’s Online Video Platform Business

Brightcove Inc., the leading provider of cloud services for video, announced it has completed the acquisition of the online video platform business of Ooyala, a provider of cloud video technology. The strategic acquisition strengthens Brightcove’s position as the market leader in the online video industry. Ooyala OVP customers join an already impressive list of companies working with Brightcove. “This is an exciting time for the company as we integrate Ooyala’s OVP business into Brightcove. We are thrilled to welcome…

Video Platform Connatix Partners with Wibbitz to Make Video More Accessible for Publishers

Connatix, the Next-Generation Video Platform for Publishers, Today Announced a New Partnership with Wibbitz to Increase the Selection of Quality Video Content Offered to Publishers in Connatix’s Content Marketplace Connatix, the next-generation video platform for publishers, announced a new partnership with Wibbitz to increase the selection of quality video content offered to publishers in Connatix’s Content Marketplace. Videos produced with Wibbitz’s automated creation platform will now be available to Connatix clients,…

Innovid Receives Industry’s First MRC Accreditation for OTT Ad Impression Measurement

Video Platform Validated for Its Video Advertising Delivery Measurement into Connected TV Environment as Marketplace Surges Innovid, the world’s leading video platform, announced it has been granted accreditation by the Media Rating Council (MRC) for its over-the-top (OTT) served video ad impression tracking. After more than a year of collaboration with the MRC, Innovid is now the first in the industry to receive MRC accreditation for adherence to industry standards for video advertising measurement in a connected TV…

Overcoming Perceptual Vigilance & Harnessing Disruption to Capture Attention

Attention spans are short, and they’re getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever. As a video platform we’re acutely aware of the challenges brands face when trying to engage consumers, and are especially conscious of the damage that irrelevant messages can do - to both brands and publishers. At video intelligence we firmly believe that context is the key to capturing and keeping a consumer’s attention. By delivering content…

Panopto and InPlayer Team Up to Simplify the Monetization of E-Learning Videos

Panopto, the leading enterprise video platform, and InPlayer, the leading content paywall platform, announced an integration that provides online education and e-learning providers with an end-to-end platform for creating, managing, and monetizing video content. In recent years, the growth of pay-per-view and video subscriptions has expanded from the consumer market into online education and professional training. Driven by increasing job specialization and the rise of nontraditional college students, the global…