AI/ML

Hi Jeff, please tell us about your current role and the technology you handle at CallMiner. As the CTO of CallMiner, I oversee research, language development, and future product direction. CallMiner has come a long way since I founded the company almost 20 years ago -- today, we’re focused on delivering the most comprehensive speech and interactions analytics platform that enables organizations to more effectively understand and extract insights from the conversations they’re having with customers, and use those insights…

"For years, MarTech has been centered around collecting and organizing different types of data and then using it to communicate to customers across various channels. Even as the channels themselves have evolved, marketing ‘in the moment’ across channels based on dynamic data has remained a huge challenge." Tell us about your current role and the technology you handle at Tealium. I am the CMO at Tealium where I run global marketing. We have a great tech stack that has been well-planned out to fit our organization’s…

Looking beyond the disruption the COVID-19 pandemic has sown within the marketing industry, it has also fueled an unprecedented wave of experimentation and adoption of new technology among brands and agencies. Strategies and solutions that were being tentatively explored at the beginning of 2020, in hopes of uncovering new efficiencies and opportunities, are now being catapulted to the forefront of 2021 planning. Without a doubt, the next 12 months will have a dramatic effect on the brand landscape of the future, as the…

Veteran Boston Technology Marketer Joins Cloud Analytics Leader AtScale, the intelligent data virtualization company, announced the appointment of Josh Epstein as chief marketing officer. Epstein joins the AtScale executive team to lead strategy and execution of the company’s marketing efforts to broaden reach and drive demand for its cloud data insights platform. Marketing Technology News: Outsell Launches First of Its Kind Automotive Marketing OmniHub for Dealer Groups “Josh has moved the needle with several…

Dealer Group OmniHub Solves the Common Customer Retention Pain Points for Leading Dealer Groups using AI, Data and Machine Learning Outsell, which offers the only Virtual Customer Engagement platform for the automotive industry, has announced the launch of their innovative new Dealer Group OmniHub. With Dealer Group OmniHub, Outsell finally gives dealer groups the unique ability to approach customer retention and loyalty as a unified brand, leveraging the combined brand and selection power of the whole group, rather than…

The addition of SMS marketing products positions Fanplayr as one of the only providers offering fully integrated Artificial Intelligence for e-commerce Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past 10 years, announced it will add Personalized SMS to its menu of products for targeting lead generation and online shoppers. SMS (short message service) is an intuitive next step in the development of Fanplayr's fully integrative approach to behavior personalization. Most…

Unlocks Service Agility, Scalability, Extensibility Across Partner Ecosystems Firstlight Media announced that it has partnered with Google Cloud to support rapid deployment and expansion of OTT video streaming services. Firstlight Media's microservices-based architecture takes full advantage of Google Cloud capabilities, including: Agility to launch services in weeks, rather than months; Scalability for cost effective growth with customers' businesses and support for complex use cases; and Extensibility that…

Built to be a fully integrated suite, Google Cloud's Product Discovery Solutions equip retailers with AI/ML-based technologies that deliver a smarter and more customized shopping experience for their customers Google Cloud announced the launch of Product Discovery Solutions for Retail, a suite of solutions built to help retailers around the globe enhance their ecommerce capabilities and deliver highly personalized consumer experiences in the first phase of their shopping journeys. With Google Cloud's Product Discovery…

If 2020 taught us anything, it’s that sometimes, human beings all face the same challenges, and we all want to receive the same understanding, caring, and thoughtfulness that we give out to the world. This year, as customers, we’ve wanted that same level of forethought as we expect brands to deliver a more connected and thoughtful experience that resonates with us. We’ve wanted something from the heart. Stripped of much of the flash, glamour, and rhetoric, marketing is all about focusing on meeting people’s needs. Brands…

"Loyalty and retention are the key to long-term success, not acquisition. Prioritizing convenience and cost during the pandemic, consumers have opted for new products and services, meaning brand loyalty is at an all time low." Hi Sara, please tell us how you started in martech and the journey in marketing and sales. My first job in martech was in 2008, so I am in over a decade now.  I really wanted to market and sell a product that I actually would use. I think having the customer’s perspective anytime you are selling…

Cresta, the leading real-time intelligence platform for customer conversations, announced that John Donovan, former CEO of AT&T Communications, has joined their Board of Directors. John brings more than 30 years of experience in the technology industry to Cresta's board. "John is well-known first and foremost as a great human being: smart, humble and a terrific mentor," said Zayd Enam, co-founder and CEO of Cresta. "Formed at the helm of one the world's most prominent communications companies, John's expertise…

About Me Please tell us about the role you handle and how you arrived at TechMahindra I’ve been working in technology and technology-enabled business services for over two decades across IT services, BPO, SaaS/ BPaaS, outsourced product development, engineering research and development, and automation/ cognitive computing businesses. Prior to Tech Mahindra, I’ve held various senior executive leadership roles at large tech-focused organizations. At Tech Mahindra, I drive our business process services organization, digital…

RealNetworks, Inc. announced the completion of the previously disclosed sale of Rhapsody International, Inc., which does business as Napster, to MelodyVR Group PLC. Effective December 30, 2020 and pursuant to the merger agreement between the parties, MelodyVR's subsidiary merged with and into Napster, with Napster surviving and becoming a wholly-owned subsidiary of MelodyVR. RealNetworks, which owned 84% of Rhapsody, was not a direct party to the merger agreement other than as a security holder representative. Marketing…

First-of-its-kind intelligence platform will help brands make smarter, faster decisions by connecting consumer and market insights to performance marketing Kenshoo, a global leader in marketing technology, announced its intent to acquire Signals Analytics, a pioneer in AI-powered analytics for market intelligence. The acquisition positions the company to solve the biggest challenge brands face in the post-COVID-19 era: How to catch up with accelerated e-commerce adoption and be best positioned to understand, engage and…

Cien Inc., a fast-growing provider of AI-driven sales performance solutions, announced the addition of Kelly Breslin Wright to its board of advisors. Ms. Wright is a seasoned board director for high growth companies who advises and builds best-in-class sales and marketing organizations. She is a member of the boards of Fastly, Lucid, Even, and Amperity. Prior to her board work, Kelly ran worldwide sales and field operations as EVP, Sales for Tableau Software, a company built to help people see and understand data. Tableau…

Alida appoints new senior executives in product management, customer experience and AI to drive growth in the CXM industry Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) and insights platform,  announced the appointment of Scott Barkley as Senior Vice President, Product Management, Paul Hagen as Principal Director, CXM and Manuel Zahariev as Vice President of Engineering (AI & Analytics). These senior industry leaders will define product strategies that grow Alida’s…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from OnePageCRM (CRM), Flipdeck (Sales Enablement), Jackman (Customer Experience), Bounteous (eCommerce), and Comviva (AI/ML). OnePageCRM Puts an Integrated Email Hub at the Heart of Sales OnePageCRM has announced the release of its Next Generation sales experience that includes a number of features aimed at driving sales in SMBs. At the centre of the release is a powerful email…

Hi Diaz, tell us about your adtech predictions and how Google continues to be top of every advertiser’s mind? For me, in 2021, Google gets out of ad tech. Due to concerns with being privacy compliant, Google is becoming less ad tech focused and more focused on being primarily a media platform like Facebook, who does not sell ad tech by itself. As a result, brands are turning towards 3rd party ad tech platforms, social media and Amazon to buy ads. Due to increased scrutiny from anti-trust and privacy regulators and…

Holly, please tell us about the Marketing- Sales alignment strategies during COVID-19. How did you cope with the expectations from your customers? Marketing and sales always need to be aligned in order to drive sales and revenue, but these teams also need to align with the customer team so we can ensure we are identifying opportunities for our existing customers to best leverage our technology. As COVID-19 has impacted our clients in various ways, (and continues to) it has become even more essential that the customer and…

Customer testimonials and feedback data are found to be very important in building a great product and in designing a highly contextual and personalized user experience. Many companies are relying on online customer feedback tracking solutions and survey management tools to meet these demands. However, only a handful of product designers actually manage to fulfill the demands, that too in the stipulated timeline. Zest is a powerful no-code computer software (simply worth mentioning here!) for screen recording/casting and…