AI/ML

Unlocks Service Agility, Scalability, Extensibility Across Partner Ecosystems Firstlight Media announced that it has partnered with Google Cloud to support rapid deployment and expansion of OTT video streaming services. Firstlight Media's microservices-based architecture takes full advantage of Google Cloud capabilities, including: Agility to launch services in weeks, rather than months; Scalability for cost effective growth with customers' businesses and support for complex use cases; and Extensibility that…

Built to be a fully integrated suite, Google Cloud's Product Discovery Solutions equip retailers with AI/ML-based technologies that deliver a smarter and more customized shopping experience for their customers Google Cloud announced the launch of Product Discovery Solutions for Retail, a suite of solutions built to help retailers around the globe enhance their ecommerce capabilities and deliver highly personalized consumer experiences in the first phase of their shopping journeys. With Google Cloud's Product Discovery…

If 2020 taught us anything, it’s that sometimes, human beings all face the same challenges, and we all want to receive the same understanding, caring, and thoughtfulness that we give out to the world. This year, as customers, we’ve wanted that same level of forethought as we expect brands to deliver a more connected and thoughtful experience that resonates with us. We’ve wanted something from the heart. Stripped of much of the flash, glamour, and rhetoric, marketing is all about focusing on meeting people’s needs. Brands…

"Loyalty and retention are the key to long-term success, not acquisition. Prioritizing convenience and cost during the pandemic, consumers have opted for new products and services, meaning brand loyalty is at an all time low." Hi Sara, please tell us how you started in martech and the journey in marketing and sales. My first job in martech was in 2008, so I am in over a decade now.  I really wanted to market and sell a product that I actually would use. I think having the customer’s perspective anytime you are selling…

Cresta, the leading real-time intelligence platform for customer conversations, announced that John Donovan, former CEO of AT&T Communications, has joined their Board of Directors. John brings more than 30 years of experience in the technology industry to Cresta's board. "John is well-known first and foremost as a great human being: smart, humble and a terrific mentor," said Zayd Enam, co-founder and CEO of Cresta. "Formed at the helm of one the world's most prominent communications companies, John's expertise…

About Me Please tell us about the role you handle and how you arrived at TechMahindra I’ve been working in technology and technology-enabled business services for over two decades across IT services, BPO, SaaS/ BPaaS, outsourced product development, engineering research and development, and automation/ cognitive computing businesses. Prior to Tech Mahindra, I’ve held various senior executive leadership roles at large tech-focused organizations. At Tech Mahindra, I drive our business process services organization, digital…

RealNetworks, Inc. announced the completion of the previously disclosed sale of Rhapsody International, Inc., which does business as Napster, to MelodyVR Group PLC. Effective December 30, 2020 and pursuant to the merger agreement between the parties, MelodyVR's subsidiary merged with and into Napster, with Napster surviving and becoming a wholly-owned subsidiary of MelodyVR. RealNetworks, which owned 84% of Rhapsody, was not a direct party to the merger agreement other than as a security holder representative. Marketing…

First-of-its-kind intelligence platform will help brands make smarter, faster decisions by connecting consumer and market insights to performance marketing Kenshoo, a global leader in marketing technology, announced its intent to acquire Signals Analytics, a pioneer in AI-powered analytics for market intelligence. The acquisition positions the company to solve the biggest challenge brands face in the post-COVID-19 era: How to catch up with accelerated e-commerce adoption and be best positioned to understand, engage and…

Cien Inc., a fast-growing provider of AI-driven sales performance solutions, announced the addition of Kelly Breslin Wright to its board of advisors. Ms. Wright is a seasoned board director for high growth companies who advises and builds best-in-class sales and marketing organizations. She is a member of the boards of Fastly, Lucid, Even, and Amperity. Prior to her board work, Kelly ran worldwide sales and field operations as EVP, Sales for Tableau Software, a company built to help people see and understand data. Tableau…

Alida appoints new senior executives in product management, customer experience and AI to drive growth in the CXM industry Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) and insights platform,  announced the appointment of Scott Barkley as Senior Vice President, Product Management, Paul Hagen as Principal Director, CXM and Manuel Zahariev as Vice President of Engineering (AI & Analytics). These senior industry leaders will define product strategies that grow Alida’s…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from OnePageCRM (CRM), Flipdeck (Sales Enablement), Jackman (Customer Experience), Bounteous (eCommerce), and Comviva (AI/ML). OnePageCRM Puts an Integrated Email Hub at the Heart of Sales OnePageCRM has announced the release of its Next Generation sales experience that includes a number of features aimed at driving sales in SMBs. At the centre of the release is a powerful email…

Hi Diaz, tell us about your adtech predictions and how Google continues to be top of every advertiser’s mind? For me, in 2021, Google gets out of ad tech. Due to concerns with being privacy compliant, Google is becoming less ad tech focused and more focused on being primarily a media platform like Facebook, who does not sell ad tech by itself. As a result, brands are turning towards 3rd party ad tech platforms, social media and Amazon to buy ads. Due to increased scrutiny from anti-trust and privacy regulators and…

Holly, please tell us about the Marketing- Sales alignment strategies during COVID-19. How did you cope with the expectations from your customers? Marketing and sales always need to be aligned in order to drive sales and revenue, but these teams also need to align with the customer team so we can ensure we are identifying opportunities for our existing customers to best leverage our technology. As COVID-19 has impacted our clients in various ways, (and continues to) it has become even more essential that the customer and…

Customer testimonials and feedback data are found to be very important in building a great product and in designing a highly contextual and personalized user experience. Many companies are relying on online customer feedback tracking solutions and survey management tools to meet these demands. However, only a handful of product designers actually manage to fulfill the demands, that too in the stipulated timeline. Zest is a powerful no-code computer software (simply worth mentioning here!) for screen recording/casting and…

Now available, Alluxio adds new capabilities to unify data lakes at enormous scale, both in data size and number of files Alluxio, the developer of open source cloud data orchestration software, announced the immediate availability of the next major release of its Data Orchestration platform featuring an expanded metadata service, a new management console for hybrid and multi-cloud deployments, and more cloud native deployments. Data platform teams can now save on infrastructure and operational costs, while easily managing…

Companies expand collaborative research in cloud gaming infrastructure into developing cutting-edge game streaming technologies InterDigital, Inc., a mobile and video technology research and development company, announced a new initiative with a cloud-gaming specialist Blacknut dedicated to developing technologies that improve and enhance the performance of existing gaming technology, including new features that will augment and expand the cloud gaming experience in the future. The new collaboration will leverage…

Software intelligence company Dynatrace, announced the findings of an independent global survey of 700 CIOs revealing IT leaders are increasingly concerned accelerated digital transformation, combined with the complexity of modern multicloud environments, is putting already stretched digital teams under too much pressure. This leaves little time for innovation, and limits teams’ ability to prioritize tasks that drive greater value and better outcomes for the business and its customers. According to the research: 89%…

Futurism Technologies, a leading provider of digital transformation solutions, is bringing to life its Futurism Dimensions business commerce suite with additional artificial intelligence and machine learning capabilities. New AI capabilities will help online companies provide an exceptional personalized online customer experience and user journeys. Futurism Dimensions will not only help companies put their businesses online, but would also help to completely digitize their commerce lifecycle. The commerce life cycle includes…

Collective, a recognized leader in AI-enabled digital sales transformation, announced the members of the Special Ops Leadership Council, a board designed to influence the evolution of the growing Special Ops community. Special Ops is one of the first networking organizations designed for the growing number of sales and revenue operations and enablement professionals overseeing transformation and building the infrastructure needed to compete and succeed in a digital economy. Marketing Technology News: Metadata.io Sweeps…

iAdvize the leading conversational platform being used by major retailers and brands around the world today officially announced the launch of its Augmented Intelligence solution which combines Human and Artificial Intelligence (AI) into its messaging system so online retailers can understand and respond to their customer’s intention at every stage of the customer journey. Millions of messages are exchanged every month between brands and their customers on the iAdvize platform who have reported an 82% increase in online…