LiveRamp , the leading data connectivity platform, today announced it has banked $15 million in cash reserves to financial institutions supporting historically underserved communities.

The lack of access to financial resources and services negatively impacts a continuously widening wealth gap in the US, which has disproportionately affected minority and Black communities. LiveRamp is in a fortunate position to be able to prioritize a more diverse approach to its banking relationships as part of its larger efforts around diversity, inclusion and belonging. Striving for positive change at scale, LiveRamp is proud to partner with these institutions and leverage the power of data to deliver better economic and social outcomes for all.

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“We believe economic opportunity and access to financial services in the United States should be available to all citizens,” said Scott Howe, CEO of LiveRamp. “Recognizing we can be a catalyst for positive change through our own investment decisions, we are excited to partner with OneUnited Bank and Southern Bancorp to improve universal access to financial resources.”

While diversity, inclusion and belonging (DIB) is a cornerstone of LiveRamp’s culture, the company believes DIB extends beyond the workplace. Accordingly, it invests heavily in philanthropic opportunities for volunteerism, employee donation match programs, as well as its Data for Good initiative. OneUnited is the latest partner to join LiveRamp’s Data for Good initiative, with plans to leverage LiveRamp technology to better address the financial literacy gap within the Black community.

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“Our vision is to use technology to teach and inspire the Black community to build net worth. We are proud to lock arms with LiveRamp to empower our community with state-of-the-art data connectivity technology,” said Kevin Cohee, Chairman and CEO of OneUnited Bank. “This partnership with LiveRamp brings us one step closer to truly understanding in depth the financial needs of Black Americans and providing our community with the critical tools necessary to build net worth.”

“We appreciate LiveRamp for their support of institutions like ours who are working to bridge the racial wealth gap through increased access to capital and financial development services,” said Darrin Williams, CEO of Southern Bancorp. “We’re also hopeful that their leadership will serve as an example to corporations looking to step beyond statements and move toward tangible actions that can truly help make a difference in communities.”