Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Clever (Identity Management), Canela.TV (TV Advertising), Haptik (E-Commerce and Mobile Commerce), Mvix (Content Management), to Semcasting (DaaS).

Clever Launches New Identity Management Solution For K-12 School Districts

Clever, the most widely used digital learning platform in U.S. K-12 schools, announced a partnership with Identity Automation, the leader in identity management for education, to launch a new solution, Clever IDM Enterprise by RapidIdentity. The new offering provides school districts with a comprehensive identity management platform, allowing them to automatically provision core identity systems like Active Directory with the same level of automation and fidelity that they have come to expect from Clever and at a significantly lower cost than alternatives on the market today.

Canela.TV To Bring Unique, Hispanic-Focused Content to Samsung TV Plus Viewers

Canela.TV, one of the first AVOD streaming services for U.S. Hispanics, is now available on Samsung TV Plus, Samsung’s free ad supported video service on 2016 – 2021 Samsung TV’s and select Galaxy devices. Available on channel 1272, Canela.TV, features a mixture of Spanish-language movies and series, is unique to Samsung TV Plus users and offers free, ad-supported content across a variety of genres. The content available on the Samsung TV Plus Canela.TV channel includes: La mama del 10, María Montez, La Ronca de Oro, Chavela, Esmeraldas, Piel Salvaje and Nos Vemos Papa.

Haptik Announces Launch of Buzzo: Voice Assistant for eCommerce

Jio Haptik Technologies Limited, a subsidiary of Reliance Jio Platforms, announced the launch of its new product Buzzo, an AI-powered voice assistant to improve the digital shopping experience. With Buzzo, Haptik brings the simplicity of an in-store assisted experience to apps and websites, navigating through the variety of product choices using a voice enabled interface. In the post pandemic era, according to Forrester Research, e-commerce sales have grown by 20% in the US and digital is now the default way of shopping for most millennials. However, searching through long product catalogs and finding the most suitable products continues to remain a cumbersome experience. Buzzo uses Haptik’s cutting edge NLU combined with product meta data such as filters, reviews, pricing, tags, etc. to understand a user’s requirements spoken in colloquial language and provide recommendations similar to an in store sales agent. The AI assistant also knows how to nudge relevant upsells & cross sells and add multiple items to cart in a single voice command, leading to a much faster overall checkout process.

Mvix Launches a Digital Directory as a Service (DDaaS) Solution

Mvix, a leading provider of content-rich digital signage software and full-service solutions, has launched a new and innovative service, DDaaS. At a low monthly service fee of $59, DDaaS aims to eliminate the upfront capital required for digital building directories at office suites, college campuses, multi-tenant buildings and condominiums. DDaaS would include a commercial-grade display, a digital signage media player, mounting hardware and a lifetime access to the cloud-based digital signage software.

Semcasting and Stirista Partner to Further Advance Identity Resolution Offerings

Semcasting, creators of the patented IP, location and device-targeting Smart Zones technology, announced a strategic new AudienceDesigner (ADS) platform partnership with Stirista, a data-driven digital marketing solutions provider known for its identity solutions and authoritative data assets. Semcasting and Stirista have formed a partnership to combine their strengths and to further expand access to future-proofed and privacy-compliant identity resolution and audience targeting. Using IP addresses, location, public demographic profiles, hashed emails, mobile and home device signals, Semcasting is incorporating Stirista’s data into its audience tool ADS identity graph in full compliance with current and pending privacy requirements.

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