Browsing Tag

content management

The Big Wave is Here When it Comes to Content Management and Strategy

Content Marketing Institute Releases 2021 Content Management & Strategy Survey Content Marketing Institute just released its 2021 Content Management and Strategy Survey, which offers a snapshot of how marketers use technology tools to help create, manage, deliver, and scale enterprise content and marketing. It’s the fifth year of the survey, which also offers insight on how COVID-19 pandemic has impacted the content-as-a-business strategy. Marketing Technology News: Loop Insights Rebrands As Fobi AI To Unify Messaging…

Kofax Acquires PSIGEN

Acquisition Extends Kofax’s Leadership Position in the Capture Marketplace While Enhancing Its Intelligent Automation Platform Capabilities Kofax®, a leading supplier of Intelligent Automation software for digital workflow transformation, today announces it has acquired PSIGEN Software, Inc., a provider of document capture, content management and workflow automation software and solutions. Marketing Technology News: Grain Discovery Partners With QT Info Systems To Boost Offering On Grain Marketing App…

Protecmedia’s CMS achieves 100% SEO Performance on Google Lighthouse

ITER WCM, Protecmedia's content management system, receives the highest score in the evaluation process conducted with the Google Lighthouse Audit Tool. Given the upcoming implementation of Google Core Vitals, the 100% SEO performance demonstrates the capability of ITER WCM as a solution to improve the web positioning for online media. ITER WCM, Protecmedia's publishing CMS, has achieved the highest score in SEO performance in the SEO on-page evaluation process conducted with Google Lighthouse, the Google Web Audit…

New Report Reveals the Secrets to Successful Content Operations

Content Science has released the findings from its first content operations study in four years. The research reveals a strong correlation between content success and factors such as a clear content vision and strategy, regularly evaluating content effectiveness, and using advanced technology like artificial intelligence. However, compared to 2017, more organizations are in the early stages of content operations maturity and not taking advantage of evidence-based success factors. Marketing Technology News: Helium…

Benefits of Headless CMS Adoption

With an increase in customers' expectations from any business, there is a need to look towards those CMS tools that are more scalable, flexible and can adapt to the customer's requirements. However, traditional CMS may not be able to deliver the experience that the customers require. Headless CMS can be a good option as it can allow the organizations to focus on their business and deliver the customer's requirements seamlessly. The business can effectively speed up its deliveries, among other things. This is another reason…

CoreMedia Celebrates its 25th Anniversary with Expanded Leadership and Increased Momentum

Company expands its team while commemorating a quarter century of helping global brands deliver iconic digital experiences CoreMedia, developer of the agile content management and digital experience platform, CoreMedia Content Cloud, today announced its 25th anniversary as the technology engine behind many of the world's most iconic online brands. The company is capping this milestone by welcoming a new addition to its leadership team – Chief Marketing Officer, Gretchen Nemechek. With the help of this new leadership, the…

Konica Minolta Announces Strategic Changes to Support Customers and Independent Dealer Channel

Konica Business Solutions U.S.A., Inc. (Konica Minolta) today announced strategic changes to accelerate its business transformation and execute on its promise to deliver exceptional value creation for its customers and independent dealer channel. In an effort to better align its vision and strategy, the company will transfer select sales offices to its independent dealer channel. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… Konica Minolta…

Arc Publishing Achieves AWS Digital Customer Experience Competency Status

Arc Publishing announced it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status in the Content Management category, which recognizes the technical proficiency and proven customer success of Arc's digital experience platform. This status highlights Arc's superior capabilities, the growth and success of its customers and the differentiation Arc brings to their businesses. Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush "Arc is trusted by the world's…

Women in Streaming Media Announces ‘Diversifying Media Tech: How Women are Shaping the Video Industry’ Virtual Event

Bitmovin, a world leader in online video technology, announced , it will host a live, virtual event to bring awareness to workplace diversity and highlight the exciting opportunities for women in the streaming media industry. The free virtual event, to be held March 8, will bring together several media tech panelists to celebrate International Women's Day and discuss the state of diversity within the industry. While women are working in a variety of roles at companies delivering solutions such as encoding, digital…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Clever (Identity Management), Canela.TV (TV Advertising), Haptik (E-Commerce and Mobile Commerce), Mvix (Content Management), to Semcasting (DaaS). Clever Launches New Identity Management Solution For K-12 School Districts Clever, the most widely used digital learning platform in U.S. K-12 schools, announced a partnership with Identity Automation, the leader in identity management …

Optimizely Named a Leader in Agile Content Management Systems

Analyst Report States: "Optimizely leads with strong developer and practitioner tools boosted by acquisitions" Today, leading provider of digital experience platform solutions, Optimizely (formerly Episerver), announced that it was named a Leader in The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021. The platform received the highest possible scores in the content hub, content services, and supporting products criteria. The Forrester report noted Optimizely as "a good fit for midmarket and…

Mvix Launches a Digital Directory as a Service (DDaaS) Solution

Digital Directory as a Service (DDaaS) is the latest service from Mvix as they aim to provide easy-to-use and innovative solutions to their clients Mvix, a leading provider of content-rich digital signage software and full-service solutions, has launched a new and innovative service, DDaaS. At a low monthly service fee of $59, DDaaS aims to eliminate the upfront capital required for digital building directories at office suites, college campuses, multi-tenant buildings and condominiums. DDaaS would include a…

Contentstack Named a Strong Performer in Agile Content Management Systems by Independent Research Firm

Company Recognized for the Strongest Channel Support in the Evaluation; Received Among Highest Scores in Collaboration and Planning Criterion Contentstack, the leading Content Experience Platform (CXP), announced that Forrester Research named Contentstack as a Strong Performer in The Forrester Wave: Agile Content Management Systems (CMSes), Q1 2021. A new entrant to the Forrester Wave, Contentstack "excels with the strongest channel support in this evaluation," according to the report. The report also notes Contentstack…

Contentful Recognized as a Strong Performer Among Agile Content Management Systems

Contentful ranked among 15 of the most significant  Agile CMS providers in independent research firm’s evaluation Contentful, the leading content platform for digital business, announced that Forrester Research named Contentful as a Strong Performer in The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021. The Forrester Wave™ is a data-driven evaluation of software, hardware and services markets, used to inform buying decisions. For this report, Forrester researched, analyzed and…

Mediafly’s Focus to Delight Customers Has New SVP at the Helm

Former Spinklr and Oracle CX veteran leads sales enablement company’s customer obsession Mediafly, a leading sales enablement and content management technology platform that creates interactive, value-based selling experiences, announces the appointment of Jodie Jansen as SVP of Customer Experience. With more than 20 years of experience, Jansen will help bolster the organization’s growing customer success team. As SVP of Customer Experience, Jansen will dedicate her focus to addressing all customer-facing needs post-sale…

Contentstack Leads New Content Experience Platform Category Defined by Leading Analyst Firm

With the recent launch of a completely redesigned and insanely intuitive new interface, Contentstack is driving innovation in the $28 billion market Contentstack, the leading Content Experience Platform (CXP), announced it was included as a leading provider of Content Experience Platforms in a new report from Aragon Research. The report entitled "The Rise of Content Experience Platforms—And Why Your Website and Digital Experiences Will Never Be the Same" introduces a new category: the Content Experience Platform (CXP),…

eBrevia, a DFIN Company, Expands Contract Management Features with Box Integration

eBrevia, a Donnelley Financial Solutions company and industry-leading provider of AI-contract analytics software, has rolled out a new integration with Box, a leading cloud content management platform. The integration allows eBrevia clients to seamlessly access and analyze business-critical content that is securely stored and centrally managed in Box. With over 100,000 customers, an integration with Box is a very welcome addition to eBrevia's functionalities. "The decision to integrate with Box was an easy one for us,"…

Avionos and Salsify Strengthen Partnership to Help Brands Improve Customer Experiences Across Digital Touchpoints

The partnership combines best-in-class digital shelf technology with eCommerce and marketing solutions to drive growth for global CPG brands and manufacturers Avionos, which designs and implements digital commerce and marketing solutions, and Salsify, the commerce experience management platform that helps brands win on the digital shelf, announced a partnership to support CPG brands and manufacturers across the globe in syndicating and rolling out product information across marketplaces. The partnership will further extend…

TechBytes with Raj Iyer, VP, Product Management at HCL Software

Tell us more about your HCL Commerce Fall Release and how it would help your users generate more sales and revenue in 2021? With new Content Management and new Digital Asset Management capabilities being embedded in the business user tooling, users can manage the customer experience all from one place, one tool. This ensures digital marketers and merchandisers are on the same page, can collaborate and share efficiently and effectively and drive a unified touch with the customer for increased sales and customer…

All-New Box Shuttle to Accelerate Content Migration to the Box Content Cloud

Box, Inc. announced the all-new Box Shuttle to make it easier, faster, and less costly to migrate large amounts of content – including permissions and metadata -- to the Box Content Cloud. With Box Shuttle, customers get access to content management experts for strategy and execution, change management processes to drive adoption, and powerful technology that will enable organizations to accelerate their digital transformation journey. Box Shuttle is now the lowest-cost full-service content migration program in the cloud…