The joint workflow streamlines how organizations manage and submit editorial imagery, reducing the time between capture and commercial availability

PhotoShelter, a leading digital asset management (DAM) platform for brands, today announced a new integration with Getty Images that enables sports and higher education organizations to move content from capture to global licensing in real time.

The joint workflow streamlines how organizations manage and submit editorial imagery, reducing the time between capture and commercial availability. By connecting PhotoShelter’s centralized content management and real-time workflow platform with Getty Images’ global distribution infrastructure, contributors can deliver rights-cleared content directly into the licensing ecosystem—unlocking faster monetization of live event coverage at global scale. It also enables increased licensing opportunities for existing content archives.

“Great content moves fast, and the organizations behind it need technology that keeps up,” said Andrew Fingerman, CEO of PhotoShelter. “Many of the organizations we serve already rely on both PhotoShelter and Getty Images as part of their visual content strategy. Working together helps content production teams spend less time managing logistics and more time bringing great stories to the world, all while unlocking additional revenue opportunities.”

The integration is designed to support professional sports teams, leagues, governing bodies, and college athletics departments with high-volume content production environments where speed and accuracy are critical. From regular-season games and everyday campus life to playoffs, championships, ceremonies, and more, this process transforms the way institutions and organizations produce and monetize their imagery quickly, consistently, and with confidence.

Getty Images’ SVP of Global Strategic Partnerships Peter Orlowsky said, “This integration strengthens the connection between content creation and global distribution. It enables contributors to deliver high-quality, rights-ready imagery into the Getty Images marketplace more quickly, increasing the availability and commercial potential of their content at scale.”

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The joint workflow is available to approved Getty Images contributors using PhotoShelter, with capabilities including:

• Real-time content uploads during live events in PhotoShelter for Brands
• AI-powered tagging that identifies people, players, logos, and objects
• Metadata templates designed to meet Getty Images submission requirements
• Direct FTP delivery to Getty Images using contributor credentials
• Increased licensing opportunities on Getty Images’ global distribution platform for content that already exists within the organization’s archive.

This initial launch focuses on higher education and sports organizations, and over time, will unlock other opportunities with arts, entertainment, and media organizations. Learn more here.