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DaaS

Death of the Cookie: Future of Online Marketing

In January 2020, Google announced that its Chrome browser would begin phasing out support for third-party cookies. They were not the first to announce such a move as Apple introduced Intelligent Tracking Prevention (ITP) 1.0, a privacy feature that came with Safari 11, in September 2017. This new feature blocked third-party cookies by default in Safari and was more of a subtle jab at Google and other AdTech companies than it was a stand on user privacy. Of course, Apple does not depend on advertising solely, so they can…

Neustar Bolsters Marketing Solutions Business with New Hire

Neustar, Inc., a global information services and technology company and leader in identity resolution, today announced that Brett House joined the company as Vice President, Product Marketing for its Marketing Solutions business unit. Neustar’s Marketing Solutions is one of the company’s four businesses focused on enabling trusted connections between companies and people at the moments that matter most through products and services powered by its proprietary OneID® platform. Together with its Risk, Communications, and…

TechBytes with Rohan Chandran, CPO at Infogroup

Hi Rohan. Please tell us how you prepare yourself for the disruptive world of technology. You either disrupt or you get disrupted. You can’t have a perfect plan for disruption because you never know what’s going to hit you. Fundamentally you need to stay on the balls of your feet and be prepared to adapt. It’s really about mindset more than anything else. The key to that mindset is to understand that you’re trying to bring value by solving a problem or leveraging an opportunity for your customer. Always be aware and…

HiveIO Launches Industry’s First Fully Integrated Hybrid Cloud Desktop-as-a-Service (DaaS)

New capability to help organizations with COVID-19 remote workforce challenges HiveIO, the leader in Virtual Desktop Infrastructure (VDI), announced today the first of its kind fully integrated VDI platform that will deploy and run in private or hybrid cloud environments as a DaaS solution. The outbreak of COVID-19 has made it extremely challenging for IT teams to deploy VDI in traditional data centers, to enable remote workforces. This new offering is designed from the ground up to enable organizations to roll out…

RingLead DataExchange Grows with the Addition of Ten Key Data Vendors

Ringlead the leading provider of data management solutions for CRMs and MAPs, based in New York ads a powerful new set of partners to their DataExchange RingLead, the leading provider of data management solutions for CRMs and MAPs, announced the addition of a handful of new partners to The DataExchange, the industry's leading data buying marketplace. This latest group of partners consists of ZoomInfo Powered by DiscoverOrg, Crunchbase, 180 by Two, Clearbit, People Data Labs, DemandMatrix, Inside View,…

Leverage Intelligence for Exceptional Customer Experiences

An exceptional customer experience (CX)—in the eyes of the customer—is one where you engage with them at the right time, with a relevant message, while having the utmost respect for their privacy. Consider that 67% of consumers feel it’s important for brands to adjust content based on their current context, and 42% said they get “annoyed” when their content isn’t personalized. Strong security increases customer satisfaction by almost 30%, and 87% of customers will take their business elsewhere if they don’t trust a…

US Foreclosure Activity Drops To 15-year Low In 2019

Foreclosure Starts Hit New Record Low Nationwide; Highest Foreclosure Rates in Metropolitan Statistical Areas Along East Coast ATTOM Data Solutions, curator of the nation's premier property database and first property data provider of Data-as-a-Service (DaaS), released its Year-End 2019 U.S. Foreclosure Market Report, which shows foreclosure filings— default notices, scheduled auctions and bank repossessions — were reported on 493,066 U.S. properties in 2019, down 21 percent from 2018 and down 83 percent from a peak of…

VoiceFoundry Announces Collaborative Partnership with SynchroNet

A holistic approach to customer and agent interactions, leveraging AWS services VoiceFoundry, a provider of enterprise cloud-based contact center solutions with a unique focus on customer engagement and SynchroNet, a pioneer in delivering virtual desktop solutions, announced a collaborative partnership to drive a new level of customer and agent engagement. The partnership aligns two specialty Advanced Consulting Partners in the Amazon Web Services (AWS) Partner Network (APN) that have a singular focus of delivering…

Leverage Real-Time Intelligence With the Right Data

If every consumer took the same path to purchase for their wants and needs, your Marketing would be effortless. But we know people are different and their behaviors are unique. This is especially true when it comes to making major life purchase (MLP) decisions—those big decisions that require a lot of time and research to make, such as buying a house or deciding on an insurance policy. Consider the mortgage consumer journey, which often begins months before a credit score is even pulled. Or the life insurance journey…

Connecting Behavior for More Meaningful Engagements

Millions of consumers visit websites every day, leaving a trail of behaviors related to their wants, needs, desires. These research behaviors include comparing brands to determine who can fulfill their needs, weighing relevant product offerings, or searching for the most competitive rates. As these consumers shop for major-life purchases (MLPs)—things like cars, homes, loans, insurance, or education—they invest even more energy to insure these big-ticket items are right for them. In doing so, most visit multiple websites…

TechBytes with Ross Shanken, Founder and CEO at Jornaya

Tell us about your role and journey into Technology. What inspired you to start at Jornaya? Prior to founding Jornaya, I spent 13 years at a Data Intelligence company, TARGUSinfo. I always loved how data can be utilized to solve complex problems and to unlock value for customers. I was attracted to starting a company from the ground up so I could help build a company that I wanted to work for! Jornaya (fka LeadiD) happened to be a good idea that would accomplish all these goals. What is Jornaya and how does it fit into…

Nasuni Announces David Grant As Chief Marketing Officer

Rapidly-Growing Cloud File Services Leader Adds Former VMware Marketing Executive to Drive Global Go-to-Market Strategy Nasuni, a leading provider of cloud file services, announced the appointment of David Grant as the company's Chief Marketing Officer. Grant has extensive senior leadership experience in marketing roles at industry-leading technology companies. In his new position, he will oversee Nasuni's next stage of growth in the face of unprecedented demand for Nasuni Cloud File Services. "With extensive experience…

Making Better Decisions with the Right Data

We’ve long-known that data is a marketer’s most valuable resource, many calling it the new oil. Companies are allocating billions of dollars to acquire more of it. Their investments are also quickly expanding to new technologies, such as Artificial Intelligence (AI) and Machine Learning, to help process and analyze data. As these technologies enable smarter decision making, even the most sophisticated MarTech stacks will fall short if the data doesn’t provide the value required for accurate predictions. As AI and Machine…

TechBytes with Brenda Tuohig, VP, Partner Strategy and Agencies, Oracle Data Cloud

Brenda Tuohig VP, Partner Strategy and Agencies, Oracle Data Cloud The Data-as-a-Service (DaaS) landscape is evolving at a phenomenal rate. Oracle Data Cloud, a key player in the DaaS ecosystem, helps businesses unlock the value of their First-party and Third-party data. Brenda Tuohig, VP, Partner Strategy and Agencies at Oracle Data Cloud, shared her roadmap on DaaS, the core tenets of Oracle Data Cloud for Campaign Measurement and Analytics, and the larger picture of the technology market for automation and…

Actifio Joins with The Instillery To Bring the Power of Multi-Cloud Data Management Down Under to Australia, New Zealand, Other Markets

The Instillery Has Established a Strong Alliance With Actifio, the Copy Data Management Pioneer Leading the Way in Multi-Cloud Environments and Operation Actifio, the Data-as-a-Service company, announced an expanded strategic alliance with The Instillery as it continues its global push to bring its data-as-a-service platform with multi-cloud and data management capabilities to companies seeking ways to successfully execute their digital strategies. Headquartered in Auckland, New Zealand, The Instillery provides large…

Interview with Shashi Seth, Sr. Vice President, Oracle Marketing Cloud

"Modern Marketing is all about having one-on-one conversations with your customers, at the right time, on the right channel, with the right content." Tell us about your role at Oracle and how you got here. What inspired you to join Oracle Marketing Cloud? I am the Senior Vice President of Oracle Marketing Cloud. I joined Oracle about seven months ago. I was previously the Chief Product Officer of a late stage startup called xAd (now called GroundTruth) which is a location-based marketing platform. Oracle is one of…

LiveRamp’s David Yaffe Joins Jornaya Board of Directors

Jornaya, the fast-growing consumer journey insights platform, announced the appointment of David Yaffe to the Company's Board of Directors. Yaffe, the Chief Operating Officer at LiveRamp, an Acxiom Corporation, joined the firm through the acquisition of Arbor where Yaffe was the co-founder and CEO. Yaffe built the Arbor technology platform to help publishers and app developers better understand and monetize their data assets. Prior to Arbor, Yaffe ran the product division for Invite Media, which was…

TMMData Announces Deep Integration with Adobe Cloud Platform

Leading Data Integration Solution Will Provide Marketers with Seamless Data Movement Between Adobe Cloud Platform and Other Marketing Data Sources Digital marketers face ever-increasing challenges in accessing the many data sources needed for planning and optimizing digital marketing campaigns. Billions of data points and decisions inform digital marketing strategies, from thousands of keywords across multiple properties to targeting parameters like audience, device, geography, time of day and more, all coming from…