Big Win for the Entire Ecosystem, Providing All Participants With a Better Way to Buy, Sell and Measure Data-Driven TV …
LiveRamp Launches Authenticated Traffic Solution to Democratize People-based Identity Across the Open Ecosystem
LiveRamp®, the leading identity platform for exceptional experiences, announced its Authenticated Traffic Solution (ATS) for publishers and supply-side platforms (SSPs) …
MarTech Interview with Declan Kennedy, CEO, StitcherAds
"If you’re not thinking about how to use AI to solve for core customer needs, you are losing your competitiveness." …
Data Integrity: A Marketer’s Opportunity Today
When data integrity is done right, modern marketers will see efficiency, revenue growth and positive brand impact in 2019. Everywhere …
Index Exchange and LiveRamp Partner to Unlock People-Based Marketing Across Open Web
Initial Results Show Daily High of 110 Million User Matches Across 8 Billion Bid Requests Index Exchange announced early results …
Research Study Reveals Marketers Can Achieve 240 Percent ROI with LiveRamp IdentityLink
Independent Total Economic Impact Study Shows LiveRamp’s Identity Resolution Platform Enables Brands to Efficiently Activate People-Based Campaigns, Optimize Digital Marketing …
LiveRamp Collaborates with Marketo to Deliver Personalized and Seamless Digital Experiences
Marketo Customers Now Able to Leverage IdentityLink™ to Connect First-Party Data to Digital Advertising Efforts LiveRamp – a leading identity …
Lifesight Partners with Liveramp to Bring Lifesight Audiences to Brands and Agencies in Asia Pacific
Lifesight Audience Is an Interest-Based Audience Data Solution to Help Brands Better Target Consumers Based on Real-World Purchasing Behaviours Lifesight, a …
Enterprise Marketers Can Now Access Experian’s Audience Segments Through Liveramp’s IdentityLink Data Store
Experian’s Consumerview Data Empowers Chief Marketing Officers to Have More Relevant Interactions Across Channels With numerous competing marketing messages reaching …
Why Identity Requires a Team Approach
The fastest way from point A to point B is a straight line. Whether in a race to the finish …
LiveRamp IdentityLink for RTB Sets New Benchmarks in Programmatic AdTech
This week, the leading provider of identity resolution service and data onboarding, LiveRamp, announced the availability of their IdentityLink for …
TechBytes with Allison Metcalfe, GM of LiveRamp TV, LiveRamp
Why did LiveRamp choose to enter into the TV space? Even though TV is one of the most influential advertising …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …
LiveRamp Expands Its Omnichannel Portfolio to Add Connected Television in Its Measurement Platform
LiveRamp Offers the World’s Largest Omnichannel Audience Measurement Graph. Marketers and Advertisers are Set to Benefit with the Company’s Latest …
Dstillery Announces Audience Studio to Help Agencies Create, Explore, and Activate Custom Audiences
Dstillery, the leading applied data science company serving the marketing & advertising industry, announced Audience Studio, a platform that helps agencies …
HG Data Audience Extends Technographics to Facebook, Adobe, Twitter, and Salesforce Digital Marketing Platforms
HG Data Partnership with LiveRamp Enables B2B Advertisers to Use HG Data Audience Segments to Precisely Target Digital Ad Campaigns …
TechBytes with Rebecca Stone, Vice President, Marketing, LiveRamp
Rebecca Stone Vice President, Marketing, LiveRamp LiveRamp's presentation at Ad Week focused on the new Data Transparency Label. In this …
Thunder Receives Highest Score in Current Offering Category in Independent Creative Advertising Technologies Report
Thunder Experience Cloud, the leader in people-based ad serving, was among the select companies that Forrester invited to participate in …
Radius Unveils Largest Global B2B Data Ecosystem with New Data Relationship
Expanded Data Source Alongside Radius’ CDP Delivers Single Source of Truth for B2B Data Radius, the first B2B enterprise customer …
Three Advanced TV Strategies CPG Brands Can Use to Increase Revenue
In a 2017 report by Credit Suisse, they projected that the current distinction between ‘media’ spend (TV, digital, print, radio, …