In a 2017 report by Credit Suisse, they projected that the current distinction between ‘media’ spend (TV, digital, print, radio, …
LiveRamp and Thunder Experience Cloud Announce Partnership to Enable Omnichannel, People-Based Measurement and Personalization
Thunder Experience Cloud and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced a partnership to enable people-based …
LiveRamp Announces Availability of AbiliTec for Offline Identity Resolution
Accelerates LiveRamp’s Pursuit of Providing World’s Largest Omnichannel Identity Graph LiveRamp, an Acxiom company, announced it is expanding the availability of LiveRamp’s AbiliTec …
People-Based Marketing: 5 Ways to Win
Among digital marketers, ‘people-based marketing’ has become something of a buzz term in recent years, with the likes of Twitter …
PeerLogix Expands Team, Prepares for Q4 Growth
PeerLogix, Inc., the established standard for tracking Over-the-Top viewership data on Smart-TV, desktop and mobile, has announced its engagement of …
Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution
Leading Identity Resolution Companies Sign Partnership to Extend Precision and Reach of People Based Marketing Drawbridge, the leading provider of …
LiveRamp to Power People-Based TV Campaigns for Adobe with IdentityLink
Partnership Enables Advertisers to Activate Data At Scale for TV Advertising Using Adobe Advertising Cloud or Adobe Audience Manager LiveRamp®, …
PR Tech Leader Cision Acquires Visual Content Technology from ShareIQ
Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels …
LiveRamp Partners with Inscape to Add Smart TV Data into Omnichannel Identity Platform
The Partnership Would Improve Marketing Campaigns, Advertising Creative and More Accurately Target, Optimize and Segment Specific and Relevant Interactions Based …
All You Need to Know About People-Based Marketing
People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a …
LiveRamp and Sonobi Collaboration Gives Marketers Unique Direct Access to Addressable Consumers
Today, Sonobi and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, announced a preferred partnership for customers of LiveRamp’s …
Interview with Daniel Kravtsov, CEO, Improvado
"Talented people should not be wasting their time spreadsheeting. They should be spending their time analyzing data, optimizing campaigns, and …
LiveRamp Brings People-Based Search to Bing Custom Audiences with IdentityLink
Marketers Now Able to Extend People-Based Search across Bing to Maximize Scale of Top Campaign Performers LiveRamp, an Acxiom company …
LiveRamp and ADARA to Power People-Based Marketing in Travel and Tourism
Travel Brand Marketers Now Able to Achieve A Single View of the Customer at Scale for Maximum Impact using People-Based …
ShareThis Announces New CEO and Doubles B2B Data Business
ShareThis Announced New Clients and Partners, Including Digitas, AppNexus, and The Trade Desk; Reveals Data DNA and Deep Learning Engines Fuel …
LiveRamp Partners with Lucid for Refined Data Buying and Audience Validation
Trusted Third-Parties Now Able to Score Data for Accuracy, Delivering Greater Quality, Transparency and Control to Benefit Both Consumers and …
Acxiom and GSTV Partner to Measure Impact of Video Advertising
People-Based Measurement Solution Enables Advertisers to Evaluate Spend and Leverage Insights for Future Campaigns Acxiom has announced its partnership with …
Improvado.io Secures $3 Million Seed Round from Martech Brands
Improvado.io Is Aiming to Help Marketers Aggregate, Analyze and Report Cross-Channel Marketing Data Improvado.io, an early stage MarTech company that …
Interview with Craig Harris, Founder and Chairman of the Board, HG Data
"We use ML and NLP to help process billions of structured and unstructured documents to curate highly valuable technographic information …
LiveRamp’s David Yaffe Joins Jornaya Board of Directors
Jornaya, the fast-growing consumer journey insights platform, announced the appointment of David Yaffe to the Company’s Board of Directors. Yaffe, the Chief …