Lifesight Audience Is an Interest-Based Audience Data Solution to Help Brands Better Target Consumers Based on Real-World Purchasing Behaviours Lifesight, a …
Enterprise Marketers Can Now Access Experian’s Audience Segments Through Liveramp’s IdentityLink Data Store
Experian’s Consumerview Data Empowers Chief Marketing Officers to Have More Relevant Interactions Across Channels With numerous competing marketing messages reaching …
Why Identity Requires a Team Approach
The fastest way from point A to point B is a straight line. Whether in a race to the finish …
LiveRamp IdentityLink for RTB Sets New Benchmarks in Programmatic AdTech
This week, the leading provider of identity resolution service and data onboarding, LiveRamp, announced the availability of their IdentityLink for …
TechBytes with Allison Metcalfe, GM of LiveRamp TV, LiveRamp
Why did LiveRamp choose to enter into the TV space? Even though TV is one of the most influential advertising …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …
LiveRamp Expands Its Omnichannel Portfolio to Add Connected Television in Its Measurement Platform
LiveRamp Offers the World’s Largest Omnichannel Audience Measurement Graph. Marketers and Advertisers are Set to Benefit with the Company’s Latest …
Dstillery Announces Audience Studio to Help Agencies Create, Explore, and Activate Custom Audiences
Dstillery, the leading applied data science company serving the marketing & advertising industry, announced Audience Studio, a platform that helps agencies …
HG Data Audience Extends Technographics to Facebook, Adobe, Twitter, and Salesforce Digital Marketing Platforms
HG Data Partnership with LiveRamp Enables B2B Advertisers to Use HG Data Audience Segments to Precisely Target Digital Ad Campaigns …
TechBytes with Rebecca Stone, Vice President, Marketing, LiveRamp
Rebecca Stone Vice President, Marketing, LiveRamp LiveRamp's presentation at Ad Week focused on the new Data Transparency Label. In this …
Thunder Receives Highest Score in Current Offering Category in Independent Creative Advertising Technologies Report
Thunder Experience Cloud, the leader in people-based ad serving, was among the select companies that Forrester invited to participate in …
Radius Unveils Largest Global B2B Data Ecosystem with New Data Relationship
Expanded Data Source Alongside Radius’ CDP Delivers Single Source of Truth for B2B Data Radius, the first B2B enterprise customer …
Three Advanced TV Strategies CPG Brands Can Use to Increase Revenue
In a 2017 report by Credit Suisse, they projected that the current distinction between ‘media’ spend (TV, digital, print, radio, …
LiveRamp and Thunder Experience Cloud Announce Partnership to Enable Omnichannel, People-Based Measurement and Personalization
Thunder Experience Cloud and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced a partnership to enable people-based …
LiveRamp Announces Availability of AbiliTec for Offline Identity Resolution
Accelerates LiveRamp’s Pursuit of Providing World’s Largest Omnichannel Identity Graph LiveRamp, an Acxiom company, announced it is expanding the availability of LiveRamp’s AbiliTec …
People-Based Marketing: 5 Ways to Win
Among digital marketers, ‘people-based marketing’ has become something of a buzz term in recent years, with the likes of Twitter …
PeerLogix Expands Team, Prepares for Q4 Growth
PeerLogix, Inc., the established standard for tracking Over-the-Top viewership data on Smart-TV, desktop and mobile, has announced its engagement of …
Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution
Leading Identity Resolution Companies Sign Partnership to Extend Precision and Reach of People Based Marketing Drawbridge, the leading provider of …
LiveRamp to Power People-Based TV Campaigns for Adobe with IdentityLink
Partnership Enables Advertisers to Activate Data At Scale for TV Advertising Using Adobe Advertising Cloud or Adobe Audience Manager LiveRamp®, …
PR Tech Leader Cision Acquires Visual Content Technology from ShareIQ
Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels …