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LiveRamp

LiveRamp Enters Into Strategic Partnership With Google Cloud to Enable Identity In the Cloud

LiveRamp, the leading data connectivity platform, announced a strategic partnership with Google Cloud to enable identity in the cloud as an infrastructural upgrade for customers. Through this partnership, customers can now access LiveRamp’s identity capabilities via API through the Google Cloud Marketplace to build a unified view of the customer inside their data environment. This partnership enables customers to make data actionable, unlocking new use cases and ensuring they maximize their cloud data investment.…

Optimizing Addressable Advertising and Other Emerging Channels Is #1 Priority Among Brands and Agencies in 2021

A new study conducted by Forrester Consulting on behalf of leading players in addressable TV today found that while 100% of brands and agencies in the U.S. have experienced at least one challenge implementing addressable advertising at scale, 46% say optimizing emerging channels is their top priority in 2021. The study, "The Transformation of Television: Embracing the Era of Addressable TV," was commissioned by DISH Media, Cadent, Canoe, Comscore, INVIDI Technologies, LiveRamp, Verizon Media, ViacomCBS and WarnerMedia.…

Comscore Senior Vice President John Bulgrin To Participate In Upcoming Adweek Connected TV Webinar, Sponsored By LiveRamp

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced that Comscore Senior Vice President John Bulgrin will participate in Adweek's upcoming webinar titled 'How to Advance Your CTV Planning Game: A Whole New Kind of Channel Surfing' on March 24, 2021 at 1pm ET. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities As the media ecosystem continues to shift, advertisers need to adapt quickly to understand viewership…

OpenX and LiveRamp Expand Partnership Globally in Australia

Marketers now able to seamlessly reach addressable, people-based audiences across the OpenX Exchange OpenX and LiveRamp, today announced the expansion of their US partnership into Australia, providing local marketers with an improved way to reach audience segments on LiveRamp Authenticated Identity Infrastructure. As part of the integration, marketers will be able to increase their addressable reach and engage with their audiences across thousands of publishers' inventory, including web, in-app, and connected TV (CTV)…

LiveRamp Commits $15 Million in Cash Reserves With Financial Institutions to Support Underserved Communities

LiveRamp , the leading data connectivity platform, today announced it has banked $15 million in cash reserves to financial institutions supporting historically underserved communities. The lack of access to financial resources and services negatively impacts a continuously widening wealth gap in the US, which has disproportionately affected minority and Black communities. LiveRamp is in a fortunate position to be able to prioritize a more diverse approach to its banking relationships as part of its larger efforts around…

LiveRamp Completes Acquisition of DataFleets

LiveRamp, the leading data connectivity platform, announced that it has completed the acquisition of DataFleets, a cloud data platform that enables data silos to be unified without moving data or compromising privacy. “We believe that facilitating data collaboration without requiring data movement is one of the most important and complex problems in the technology world today,” said Anneka Gupta, president and head of products and platforms at LiveRamp. “With Data Fleets, customers gain access to a powerful set of…

Mediavine Launches the Second of Its Two First-Party Data Solutions for Publishers

Mediavine Integrates with Slickstream to Create a Privacy-Safe Open Web Mediavine, the largest exclusive ad management company in the U.S., is pleased to roll out the second of two different first-party data solutions for its community of ±7,500 publishers. Grow.me is Mediavine’s existing proprietary audience engagement framework and the Mediavine Identity API is the company’s new JavaScript API. Both are lightweight, privacy-centric technologies that provide first-party data to the bid stream as an alternative to…

LiveRamp to Acquire DataFleets to Power Next-Generation Distributed Data Collaboration

Extends Data Protection Capabilities Provides Enterprises with Maximum Flexibility and Control Over Data – Wherever Data Lives Expands Safe Haven Market Opportunity LiveRamp, the leading data connectivity platform, announced that it has entered into a definitive agreement to acquire DataFleets, a cloud data platform that enables data silos to be unified without moving data or compromising privacy. This acquisition expands LiveRamp’s data protection capabilities to unlock greater data access and control for its customers.…

Nativo Partners with LiveRamp to Deliver End-to-End Addressability Across the Open Web

Integration enables enhanced targeting, attribution and monetization for brands, agencies and publishers Nativo, the most advanced content technology platform for advertising, announced a partnership with LiveRamp, the leading data connectivity platform, to deliver people-based addressability across the open web. Nativo offers advertisers the ability to reach specific audiences with unique content marketing opportunities and native formats. Through Nativo's integration with LiveRamp, advertisers and publishers will be able…

LiveRamp and Kinetiq Partner to Strengthen TV Analytics

Best-in-Class Ad Capture Delivers Comprehensive Measurement and Reporting Leading data connectivity platform LiveRamp  and Kinetiq, the first and only scalable solution to unify paid, earned and owned TV impressions at the household level, announced a new partnership to streamline measurement of all TV ad exposures across traditionally siloed channels. Now, advertisers can finally capture a holistic view of their TV investments across all screens and all streams. TV measurement often lacks speed and agility, facing…

Kamakshi Sivaramakrishnan Joins LiveRamp Board of Directors

LiveRamp, the leading data connectivity platform, announced the appointment of Kamakshi Sivaramakrishnan to its board of directors. Previously the CEO and co-founder of Drawbridge, which was acquired by LinkedIn, a Microsoft company, in 2019, Sivaramakrishnan currently leads the Drawbridge integration and identity charter for LinkedIn Marketing Solutions. Prior to founding Drawbridge, she was a senior research scientist at AdMob, a mobile advertising firm acquired by Google in 2010. Sivaramakrishnan brings with her extensive…

LiveRamp Enhances Global Identity Infrastructure to Include Unified ID 2.0

Expanded Collaboration With the Trade Desk Empowers Marketers and Publishers to Connect Their Data Safely and Effectively Across the Open Internet LiveRamp, the leading data connectivity platform, announced that it is collaborating with advertising technology leader The Trade Desk to enable improved addressable advertising and measurement across channels, without a reliance on third-party cookies or device identifiers. Moving forward, Unified ID 2.0 will be made available to publishers via LiveRamp’s Authenticated…

MarTech Interview with Eric Hochberger, CEO at Mediavine

"I know “data” is a vague-sounding buzzword in our industry, but CEOs should invest in actual data science as early as possible." Hi Eric, please tell us about your journey into advertising and content management. How did you start at Mediavine? When I co-founded Mediavine in 2004 (not a typo), we were primarily content creators as the publishers of websites like The Hollywood Gossip. Back then, WordPress was not the dominant market Content Management System (CMS) it is today, so we built our own lightweight CMS,…

Comscore and LiveRamp Unveil Next Generation of Outcome-Based Measurement with Launch of Enhanced Data Plus Math Offering

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and LiveRamp, the leading data connectivity platform, unveiled the latest version of LiveRamp's TV measurement solution, Data Plus Math powered by Comscore. This reimagined offering sets a new standard in outcome-based measurement. For the first time, marketers can leverage Comscore's trusted TV and digital ad exposure data with LiveRamp's unrivaled identity and data connectivity solutions in one, integrated platform. Marketing…

Demandbase Expands Leadership Team With New CRO To Reshape The B2B Marketing Landscape

Demandbase taps industry leader, Allison Metcalfe, to lead revenue strategy Demandbase, the leader in Account-Based Marketing (ABM), announced its appointment of Allison Metcalfe to the role of Chief Revenue Officer. As Demandbase's CRO, Metcalfe will lead the company's Sales, Advertising, and Customer Success teams while partnering with Marketing and Product teams to exceed revenue goals. Metcalfe's appointment reinforces the company's commitment to expanding the leadership team with top talent to help achieve goals…

PubMatic Establishes Global Integration with LiveRamp on Identity Hub

Partnership Ensures Improved Omnichannel Addressability Across New Channels, Including Mobile In-App and Connected TV Premium digital technology company PubMatic announced its expanded partnership and global integration with LiveRamp. LiveRamp’s neutral, pseudonymous, people-based identifier will be available in Identity Hub, PubMatic’s Prebid-based identity management solution. Identity Hub is quickly becoming the market standard for publishers looking to seamlessly manage multiple identity solutions and maximize revenue.…

RMT And Semasio Introduce Motivation-Based Targets

Now available in leading DSPs and the LiveRamp Data Marketplace 95% of decision making is subconscious. (Dr. Gerald Zaltman, Harvard) 65% of the sales and branding effect of brand advertising is delivered by the creative. (TRA, Apollo, NC Solutions are formerly known as Nielsen Catalina, Mars Catalyst) That 65% consists of subconscious motivating signals emanating from the ad to be received by the subconscious of the viewer. Research Measurement Technologies, Inc. (RMT) specializes in coding ads by their 265…

NetWise Complements Executive Team With Industry Veteran, Pat O’Brien

NetWise, the provider of the industry's most powerful B2B Audience Data and proprietary B2B2C ID Graph, announced the appointment of Pat O'Brien as Executive Vice President, Strategy & Business Development. Pat is an accomplished data industry veteran having held executive positions as Chief Revenue Officer at Zylotech, Senior VP-Audience Solutions at Dun & Bradstreet, VP-Digital Solutions at NetProspex, and VP-Business and Channel Development at Bizo (prior to its acquisition by LinkedIn). He brings 20+ years of…

New Comscore Research Examines the Future of Privacy-Safe Measurement

Whitepaper explores Comscore's current and future initiatives for leading the industry into a cookieless environment In an increasingly data privacy-driven world, marketers are challenged to ensure the success of their campaigns while respecting consumers' privacy and maintaining consumer trust. Against this changing privacy backdrop, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce the release of its 2020 "Future of Measurement in a Cookieless World"…

Winterberry Group Research Identifies the Significant Changes Ahead for Identity in Marketing and Advertising

New research provides comprehensive look at identity in a privacy first, post-cookie world Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today released new research: “Identity Outlook 2020: The Evolution of Identity in a Privacy-First, Post-Cookie World.” The research provides a comprehensive look at the current state and future outlook for identity in marketing and advertising. “This research facilitates understanding of the…