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NetWise Complements Executive Team With Industry Veteran, Pat O’Brien

NetWise, the provider of the industry's most powerful B2B Audience Data and proprietary B2B2C ID Graph, announced the appointment of Pat O'Brien as Executive Vice President, Strategy & Business Development. Pat is an accomplished data industry veteran having held executive positions as Chief Revenue Officer at Zylotech, Senior VP-Audience Solutions at Dun & Bradstreet, VP-Digital Solutions at NetProspex, and VP-Business and Channel Development at Bizo (prior to its acquisition by LinkedIn). He brings 20+ years of…

New Comscore Research Examines the Future of Privacy-Safe Measurement

Whitepaper explores Comscore's current and future initiatives for leading the industry into a cookieless environment In an increasingly data privacy-driven world, marketers are challenged to ensure the success of their campaigns while respecting consumers' privacy and maintaining consumer trust. Against this changing privacy backdrop, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce the release of its 2020 "Future of Measurement in a Cookieless World"…

Winterberry Group Research Identifies the Significant Changes Ahead for Identity in Marketing and Advertising

New research provides comprehensive look at identity in a privacy first, post-cookie world Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today released new research: “Identity Outlook 2020: The Evolution of Identity in a Privacy-First, Post-Cookie World.” The research provides a comprehensive look at the current state and future outlook for identity in marketing and advertising. “This research facilitates understanding of the…

TechBytes with Jason White, SVP, Head of Publishers at LiveRamp

Please tell us about your journey into MarTech/AdTech. Tell us more about your role and team you handle at LiveRamp. My career has cut across the vast ecosystem of Adtech - from Advertising to AdTech platforms, publishers and consumer products. Most recently, I held leadership roles with ViacomCBS, OpenX, and Fox Audience Network. While this has contributed a diversity of experience, each of my roles has been unified by a common denominator: a passion to use advertising and data to democratize information and keep the…

InMobi Exchange Becomes the First Mobile Supply-Side Platform to Integrate with LiveRamp’s IdentityLink

Partnership Enhances Cookieless Targeting and Measurement Across In-App and Mobile InMobi, the world's leading marketing cloud, announced its integration with LiveRamp IdentityLink, a privacy-conscious people-based identifier. Through this partnership, marketers will be able to reach their consumers beyond desktop to mobile web and in-app on InMobi Exchange; there are also plans to extend the integration across connected TV (CTV) environments. InMobi Exchange is the first mobile supply-side platform (SSP) to integrate…

TechBytes with Natalya Pollard, Country Manager at LiveRamp ANZ

Hi Natalya, tell us about your role at LiveRamp and how you started in the industry. Most of my time within the industry has been dealing in data, however, data was used in very different ways when I first began. I could not have imagined then the sheer quantities and applications of data that have emerged with the rise of technology. I have however always believed that data – and in particular customer data – has the power to change businesses. If you want to be competitive in business, you need to understand data,…

A New Cookie-Less ID?

To no one’s surprise, cookies dominated conversations. Google announced it would phase out third-party cookies in Chrome over the next two years. And, this week, Google’s SameSite update will go into effect, though on a small scale to start. Google’s changes follow similar privacy shifts from other top browser companies like Apple and Mozilla. Obviously, these moves are great for consumers and ultimately good for the industry. Third-party cookies have never been completely accurate and it’s time for a better tracking…

mParticle Raises $45 Million Series D and Debuts New Audience Reach Extension Capabilities

mParticle announces new funding and the launch of new capabilities, featuring a LiveRamp partnership to help brands deliver privacy-friendly personalization at an unprecedented scale mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, announced it raised $45 million in Series D funding led by Arrowroot Capital with participation from existing investors to accelerate the growth of its platform. With the round, Matthew Safaii, Managing Partner at Arrowroot Capital, will also join the…

LiveRamp Launches Safe Haven to Enable Data Partnerships

New Product Gives Global Brands, Publishers a Competitive Edge through Transparent, Secure Data Collaboration LiveRamp, the trusted platform that makes data accessible and meaningful, launched LiveRamp Safe Haven—a new platform that enables secure, permission-enabled data sharing for brands and their partners. LiveRamp Safe Haven enables omnichannel data and audience collaboration in a neutral, permission-controlled, privacy-first environment to ensure the safety and security of data while delivering the highest…

LiveRamp Appoints Vivian Chow to Board of Directors

Tenured Executive Brings More Than 25 Years of Experience Leading Global Financial Operations for Technology Companies LiveRamp, the trusted platform that makes data accessible and meaningful, announced the appointment of Vivian Chow to the board of directors. A tenured executive with nearly three decades of global finance and accounting experience across industries, Ms. Chow currently serves as senior vice president and chief accounting officer at DocuSign. Ms. Chow will serve on the board’s audit committee. Marketing…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Evergage, CourMed, Sitecore®, NetWise Data LLC, Pipeliner CRM, and Conexiom. Evergage Jumps into the Salesforce Economy; Bought to Improve Hyper-Personalization in Sales In what we can call the first major MarTech acquisition of 2020, Salesforce acquired Evergage, the makers of Omnichannel personalization and customer experience software solutions. Evergage’s CEO and Co-founder…

NetWise Joins LiveRamp Data Store, Enabling Marketers to Utilize Best in Class B2B Audiences Easily Across Almost Any Platform

NetWise Data LLC, the B2B data 'brand behind the brand' of big B2B data companies like Bizo and a pioneer in B2B display audiences since 2012, is now in the LiveRamp Data Store. This means direct, 'farm-to-table' access for all data needs, across any digital channel, while maintaining consistency with the person records used for offline marketing. NetWise can instantly distribute custom segments to any almost any DMP, DSP, SSP,  Social Platform or brand while keeping those segments and contacts in sync - across all channels.…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- Part 1

28 January is celebrated as the International Data Privacy Day. CCPA came into effect from 1 January 2020. China implemented the Password Law from the start of the new year. These recent developments reveal the heightened efforts to secure customer data and provide online internet users with data privacy. Every company is slated to become a Big Data processor, either using Big Data or producing tons of it. According to a report, its the number of zeroes in Big Data that will boggle your mind - G2 puts it at more than…

TripleLift Partners With LiveRamp to Bring Enhanced Addressability to the Open Web

TripleLift is the first native exchange to offer programmatic people-based marketing on the open web TripleLift, the technology company that invents, powers and scales ads that earn consumer attention, has partnered with LiveRamp, the trusted platform that makes data accessible and meaningful. With this partnership, marketers will be able to leverage native creative executions with enhanced addressability for targeting and measurement capabilities on the open web, matching the quality and performance of walled gardens. For…

Advertising Reporting Comes Of Age

Strategus Labs Aggregates First Full-Strength OTT/CTV Attribution Suite Ad-tech managed services platform Strategus announced that its Labs Division has tested, vetted and combined state-of-the-art data and location solutions into the first full-strength suite of attribution reporting tools for Connected Television advertisers. Despite viewers' relentless cable/satellite cord-cutting in favor of Over-the-Top digital streaming, CTV has not, until now, adequately addressed advertisers' most important question: Who saw…

Quadrant Partners With LiveRamp To Expand ANZ Audience Data

Driving a Shared Mission of Providing Advertisers and Marketers With Actionable Real-World Insights Aligned to Digital Signals Quadrant.io, the leading data and technology provider specializing in high-quality mobile location-based data, has partnered with LiveRamp, the leading identity platform powering exceptional customer experiences, to bring its best-in-class audience data to the LiveRamp platform and its marketplace of data buyers across the Asia-Pacific. LiveRamp IdentityLink connects people, data, and devices…

Amobee Partners with LiveRamp’s IdentityLink to Enhance Targeting and Measurement for Advertisers

Advanced Offering Future-Proofs Agencies and Brands for Cookie-less Future of Advertising Amobee, a global advertising technology company, announced a partnership with LiveRamp—the trusted platform that makes data accessible and meaningful—to expand Amobee’s identity solution with deterministic-based, privacy-compliant marketing by integrating LiveRamp’s IdentityLink. The alliance also dramatically enhances Amobee’s Audience Segment Builder, which is among the most comprehensive cross-screen targeting solutions in the…

LiveRamp Taps OpenX as Authenticated Traffic Solution (ATS) Exchange Partner

Integration will help publishers prepare for a cookieless ecosystem OpenX announced the integration with LiveRamp and its IdentityLink and Authenticated Traffic Solution (ATS) into OpenAudience, the company's people-based marketing solution for the open web. The move deepens a global partnership between the two industry leaders in identity resolution and people-based marketing. Today's announcement showcases OpenX and LiveRamp's partnership to bundle the identity capabilities of IdentityLink and ATS with a…

MediaMath and LiveRamp Announce Partnership; SOURCE by MediaMath to Integrate LiveRamp IdentityLink

Following the launch of SOURCE by MediaMath, acclaimed independent programmatic company for marketers, MediaMath, announced a partnership with LiveRamp® , the trusted platform that makes data accessible and meaningful. LiveRamp’s IdentityLink (IDL) will be integrated into MediaMath’s bidding infrastructure through SOURCE, providing marketers a best in class experience for targeting and measurement. The partnership is a significant leap forward in forging a truly accountable and addressable ecosystem. “Our clients and…

LiveRamp Confirms 30 New Direct Subscription Customers During the Quarter; Subscription Revenue at $72 Million

The leading martech company, LiveRamp is reaping the benefits of providing the best technology and customer service to its existing customers in the fast-evolving Subscription Economy. In their financial statement for the quarter, LiveRamp declared its growth in customers and revenue for Quarter 2, 2019, which ended on 30 September. Read Also: TechBytes with Paul H. Müller, Co-Founder and CTO at Adjust The Financial highlights include total revenue growth of $90 million, which is up by 39% compared to the previous…