Following the launch of SOURCE by MediaMath, acclaimed independent programmatic company for marketers, MediaMath, announced a partnership with LiveRamp® , …
LiveRamp Confirms 30 New Direct Subscription Customers During the Quarter; Subscription Revenue at $72 Million
The leading martech company, LiveRamp is reaping the benefits of providing the best technology and customer service to its existing …
Productiv Raises $20 Million in Series B Funding to Maximize SaaS Value with Application Engagement Analytics
Second funding round in six months underscores company momentum and market need for engagement-based insights into SaaS application use Productiv, …
AccuWeather Reveals How Weather Info Dictates Consumer Behavior
To enable brands and advertisers with targeted advertising opportunities, AccuWeather announced the launch of AccuWeatherIQ™. What happens to the shopping …
Bombora and LiveRamp Partnership Signals New Era for SMB Digital Advertising
B2B Marketing can now reach exclusive SMB audiences with breakthrough targeting solution LiveRamp, the trusted platform for accessible and meaningful …
LiveRamp Appoints Clark Kokich as Chairman of the Board
LiveRamp, the trusted platform that makes data accessible and meaningful, is pleased to announce that Clark Kokich has been appointed …
Two’s a Party – Why Collaboration Can Help You to Avoid Privacy Pitfalls
More than a year after coming into effect, the General Data Protection Regulation (GDPR) has transformed the data landscape and its effects …
LiveRamp Completes Acquisition of Data Plus Math
LiveRamp®, the trusted platform that makes data accessible and meaningful, announced that it has completed the acquisition of Data Plus …
LiveRamp to Acquire Data Plus Math to Enable Next-Generation TV Currency
Big Win for the Entire Ecosystem, Providing All Participants With a Better Way to Buy, Sell and Measure Data-Driven TV …
LiveRamp Launches Authenticated Traffic Solution to Democratize People-based Identity Across the Open Ecosystem
LiveRamp®, the leading identity platform for exceptional experiences, announced its Authenticated Traffic Solution (ATS) for publishers and supply-side platforms (SSPs) …
MarTech Interview with Declan Kennedy, CEO, StitcherAds
"If you’re not thinking about how to use AI to solve for core customer needs, you are losing your competitiveness." …
Data Integrity: A Marketer’s Opportunity Today
When data integrity is done right, modern marketers will see efficiency, revenue growth and positive brand impact in 2019. Everywhere …
Index Exchange and LiveRamp Partner to Unlock People-Based Marketing Across Open Web
Initial Results Show Daily High of 110 Million User Matches Across 8 Billion Bid Requests Index Exchange announced early results …
Research Study Reveals Marketers Can Achieve 240 Percent ROI with LiveRamp IdentityLink
Independent Total Economic Impact Study Shows LiveRamp’s Identity Resolution Platform Enables Brands to Efficiently Activate People-Based Campaigns, Optimize Digital Marketing …
LiveRamp Collaborates with Marketo to Deliver Personalized and Seamless Digital Experiences
Marketo Customers Now Able to Leverage IdentityLink™ to Connect First-Party Data to Digital Advertising Efforts LiveRamp – a leading identity …
Lifesight Partners with Liveramp to Bring Lifesight Audiences to Brands and Agencies in Asia Pacific
Lifesight Audience Is an Interest-Based Audience Data Solution to Help Brands Better Target Consumers Based on Real-World Purchasing Behaviours Lifesight, a …
Enterprise Marketers Can Now Access Experian’s Audience Segments Through Liveramp’s IdentityLink Data Store
Experian’s Consumerview Data Empowers Chief Marketing Officers to Have More Relevant Interactions Across Channels With numerous competing marketing messages reaching …
Why Identity Requires a Team Approach
The fastest way from point A to point B is a straight line. Whether in a race to the finish …
LiveRamp IdentityLink for RTB Sets New Benchmarks in Programmatic AdTech
This week, the leading provider of identity resolution service and data onboarding, LiveRamp, announced the availability of their IdentityLink for …
TechBytes with Allison Metcalfe, GM of LiveRamp TV, LiveRamp
Why did LiveRamp choose to enter into the TV space? Even though TV is one of the most influential advertising …