Partnership Enables Advertisers to Activate Data At Scale for TV Advertising Using Adobe Advertising Cloud or Adobe Audience Manager LiveRamp®, …
PR Tech Leader Cision Acquires Visual Content Technology from ShareIQ
Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels …
LiveRamp Partners with Inscape to Add Smart TV Data into Omnichannel Identity Platform
The Partnership Would Improve Marketing Campaigns, Advertising Creative and More Accurately Target, Optimize and Segment Specific and Relevant Interactions Based …
All You Need to Know About People-Based Marketing
People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a …
LiveRamp and Sonobi Collaboration Gives Marketers Unique Direct Access to Addressable Consumers
Today, Sonobi and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, announced a preferred partnership for customers of LiveRamp’s …
Interview with Daniel Kravtsov, CEO, Improvado
"Talented people should not be wasting their time spreadsheeting. They should be spending their time analyzing data, optimizing campaigns, and …
LiveRamp Brings People-Based Search to Bing Custom Audiences with IdentityLink
Marketers Now Able to Extend People-Based Search across Bing to Maximize Scale of Top Campaign Performers LiveRamp, an Acxiom company …
LiveRamp and ADARA to Power People-Based Marketing in Travel and Tourism
Travel Brand Marketers Now Able to Achieve A Single View of the Customer at Scale for Maximum Impact using People-Based …
ShareThis Announces New CEO and Doubles B2B Data Business
ShareThis Announced New Clients and Partners, Including Digitas, AppNexus, and The Trade Desk; Reveals Data DNA and Deep Learning Engines Fuel …
LiveRamp Partners with Lucid for Refined Data Buying and Audience Validation
Trusted Third-Parties Now Able to Score Data for Accuracy, Delivering Greater Quality, Transparency and Control to Benefit Both Consumers and …
Acxiom and GSTV Partner to Measure Impact of Video Advertising
People-Based Measurement Solution Enables Advertisers to Evaluate Spend and Leverage Insights for Future Campaigns Acxiom has announced its partnership with …
Improvado.io Secures $3 Million Seed Round from Martech Brands
Improvado.io Is Aiming to Help Marketers Aggregate, Analyze and Report Cross-Channel Marketing Data Improvado.io, an early stage MarTech company that …
Interview with Craig Harris, Founder and Chairman of the Board, HG Data
"We use ML and NLP to help process billions of structured and unstructured documents to curate highly valuable technographic information …
LiveRamp’s David Yaffe Joins Jornaya Board of Directors
Jornaya, the fast-growing consumer journey insights platform, announced the appointment of David Yaffe to the Company’s Board of Directors. Yaffe, the Chief …
180byTwo LOCi Account-Based Audiences Unveiled as an Industry-First Location-Based ABM Solution
180byTwo LOCi ABM Audiences Deliver Resolution, Insights and Activation Through DAAS Partners Lotame, LiveRamp and adsquare In a major push …
Now, You Have LiveRamp IdentityLink for TV
LiveRamp IdentityLink for Television Is Aimed at Transforming The World’s Largest Marketing Medium; Brands, Agencies, Programmers, and Technology Platforms Can Now Execute People-Based …
iSpot.tv & LiveRamp Partner To Launch TV Ad Impression Measurement For Digital Segments
iSpot.Tv’s Glass-Level TV Advertising Analytics Provide Advertisers with Impression, Attention & Conversion Analytics Against Their Digital Segments Through LiveRamp’s IdentityLink …
Tech Giants to Attend Morgan Stanley Technology, Media and Telecom (TMT) Conference 2018
The TMT 2018, Starting Today, February 26, Will See Thought Leaders Share Their Insights on the Latest Industry Trends This …
LiveRamp Acquires Pacific Data Partners to Revolutionize B2B Marketing with People-Based Precision
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the acquisition of Pacific Data Partners to accelerate …
Jellyfish and LiveRamp Partner to Build Consumer-Obsessed Digital Marketing Efforts
Partnership Gives Clients Deeper Audience Understanding and Targeting Capabilities by Leveraging Identity Resolution Global digital marketing agency Jellyfish, and LiveRamp, an Acxiom company and …