LiveRamp

Investment led by Updata Partners will expand sales, marketing, and engineering efforts Improvado, a leading, no-code marketing data aggregation platform, announced it has raised $22 million in a Series A investment led by Updata Partners.…
Read More...

The success of the open internet relies on one thing: trust. When consumers don’t understand how their data is being used, they lose confidence in the brands and sites with which they interact. As an industry, adtech has a duty to…
Read More...

Travis Clinger, SVP Addressability and Ecosystem at LiveRamp chats about current day adtech practices and trends that B2B teams need to keep in mind when planning new campaigns: _________ Welcome to this MarTech Series chat, Travis.…
Read More...

New Leadership Structure for Global Commercial Organization to Drive Next Chapter of Growth Company Reaffirms Guidance for the Fourth Quarter and Full Year ended March 31, 2022 LiveRamp®, the leading global data enablement platform, today…
Read More...

Veteran Enterprise SaaS Executive to Lead Global Marketing LiveRamp (NYSE: RAMP), the leading data enablement platform, today announced that Jessica Shapiro has joined its executive leadership team as chief marketing officer (CMO) and will…
Read More...

EUID will be Based on Unified ID 2.0 and Created in Collaboration with Key European Market Leaders; Interoperable with LiveRamp’s Authenticated Traffic Solution The Trade Desk and LiveRamp today announced that they plan to…
Read More...

Buyers, Sellers and Measurement Providers Can Now Leverage LiveRamp’s Device Resolution and Identity Translation in Snowflake’s Media Data Cloud to Create New Media Currencies and Measurement Applications Integration Delivers Increased…
Read More...

Accelerated Adoption of CTV Advertising Fuels Momentum for 2022 Growth Beachfront, the industry’s only convergent TV advertising platform today announced it has continued record performance in 2021, with 25% year-over-year new customer…
Read More...

Streamlytics, the largest first-party data provider of consumer cross-platform activity, enables access to its data for programmatic advertisers Streamlytics, a market maker in the ethical sourced data space, has announced a partnership…
Read More...

Brands Can Target One-to-one at Scale and Accurately Measure Effectiveness of Their Media Investments Without Reliance on Device-based Identifiers LiveRamp , the leading data connectivity platform, announced that Adobe Advertising Cloud…
Read More...

Publishers leveraging LiveRamp’s Authenticated Traffic Solution and PubMatic’s Identity Hub at global scale are seeing significant increases in yield, fill rate and revenue LiveRamp® and PubMatic’s (Nasdaq: PUBM) global…
Read More...

Redi-Data, Inc., a leading provider of certified healthcare professional (HCP) email and postal lists, data services and direct marketing solutions announced the launch of Redi-Data Digital, its digital identity solution enabling marketers…
Read More...

The partnership will provide Insticator's publishing partners with greater control over audience activation and first-party data, adding to Insticator's robust roster of addressability solutions. Insticator, the leader in…
Read More...

iGrafx, a worldwide leader in digital business transformation and process management, announces that Abhijit Kakhandiki, business process management (BPM) and robotic process automation (RPA) industry veteran, will join iGrafx as a Board…
Read More...

Pet Marketers benefit from breed, age, gender, weight, size, and food-based Pet Demographic audiences enabled on LiveRamp's Data Marketplace to deliver pet personalization and superior performance. Good Boy Studios, the leading provider…
Read More...

For the first time, advertisers will be able to use intent-rich search data to power their advanced addressable TV strategies. Through a new partnership with LiveRamp, they can now reach prequalified viewing audiences based on their search…
Read More...

Leading Data Connectivity and CTV providers launch first of its kind integration to raise the bar on industry standards Innovid, an independent CTV advertising and measurement platform for the world’s largest brands, and LiveRamp (NYSE:…
Read More...

New Capabilities Enable Brands, Programmers, and Sell-Side CTV Platforms to Plan, Forecast, Activate, Quantify, and Collaborate across All TV Inventory Types LiveRamp , the leading data connectivity platform, announced that it has added…
Read More...

The free virtual event will feature a keynote by Adam Grant and Momentive CEO Zander Lurie along with discussions on hot topics including “The Great Resignation” by speakers from HubSpot and LiveRamp WHAT: Momentive, a leader in agile…
Read More...

Yieldmo Will Support Targeting on LiveRamp’s Authenticated Traffic Solution Integration Will Make Publisher Traffic More Addressable, and Enable Marketers to Connect with Their Audiences on Higher-Quality Native Inventory LiveRamp®  the…
Read More...