The MarTech Roundup covers the top Marketing Technology news from last week featuring latest funding, product launches, partnerships and interviews

The Rise of a New Unicorn in the MarTech Landscape: Outreach

Category: MarTech Funding, Sales Engagement, Sales Automation

Outreach, the leading sales engagement platform, has secured $114 million in Series E financing at a $1.1 billion valuation, making it the first and only unicorn in the rapidly growing sales engagement category. It was recently recognized as a Gartner’s Peer Insights Customer.

MarTech Trivia:

Sales engagement uses machine learning to provide actionable insights to sales reps and streamline communication between sales teams and prospects. The result is an increase in pipeline, sales cycle velocity and close rate.

Recommended Blog: Straight Talk on How MarTech is Faring Amidst the Big Data Deluge

Featured Infographic:

MarTech Application in Automotive Industry: Audi Leverages Salesforce Marketing Cloud

Category: Marketing Cloud, CRM, and Marketing Automation

Salesforce Marketing Cloud now allows Audi to provide its customers maximum flexibility and customization of their vehicles.

Salesforce powers communication for Functions-on-Demand, putting Audi customers in the center of the process: customers receive personalized services through one single interface, and in turn, Audi benefits from a closer connection to its customers and better understanding of their needs.

What do Salesforce Customers expect from the Salesforce implementation vendors?

Category: Marketing Cloud, CRM, and Marketing Automation

US enterprises using Salesforce CRM tools are looking for vendors to help them keep up with continuous product roll-outs and to consolidate their disparate installations across the company.

The Launch of AdChef

Category: Marketing Automation, Video Marketing, Media Buying, Advertising

AdChef by AdGreetz represents the next generation in digital advertising, media buying and dynamic creative production and optimization.

PCM and RingCentral Join Forces to Bring Cloud Communications Solutions to Enterprises

Category: Workplace Collaboration, Sales Enablement, B2B Commerce

PCM will work with RingCentral to continue enabling its enterprise customers to drive tighter collaboration among their employees and sales teams, as well as enhance overall workforce productivity resulting in better business outcomes.

Urban Airship Streamlines Name And Unveils New Brand To Reflect Dramatic Growth Of Its Customer Engagement Solutions

Category: Branding, Digital Transformation, B2B Commerce

Urban Airship announced that it has simplified its name to Airship, reflecting the success of its new technology offerings and now dominant global market position.

RollWorks Announces ABM App on Salesforce AppExchange, The World’s Leading Enterprise Apps Marketplace

Category: Marketing Cloud, ABM, and Marketing Automation

The RollWorks ABM App makes it easier for marketers to leverage prospect and customer data in Salesforce to run targeted digital marketing campaigns. It additionally improves collaboration through a common ABM campaign reporting view in Salesforce.

Publicis Groupe to Acquire Epsilon

Category:MarTech Acquisition, Customer Data Platforms, Analytics

Publicis Groupe will acquire Alliance Data’s Epsilon business for a net purchase price of $3.95 billion.

Epsilon’s expertise spans across the entire data lifecycle from client’s first-party raw data to personalized marketing campaigns, using technology, data and platforms to

• Onboard client first-party data using Epsilon’s proprietary software suite (CRM, email and loyalty programs) to create a clean, normalized and organized data set
• Enrich client’s first-party data with Epsilon proprietary data assets (demographic and contact, behavioral and transactional, online and offline data)
• Build unique ID customer profiles based on enriched data and Artificial Intelligence for segmentation and analytics
• Activate data to deliver personalized multichannel campaigns at scale with measurement and real-time optimization

Epsilon’s success is evidenced by the endorsement of its blue chip clients:

• Epsilon has gained the trust of at least 7 out of the 10 largest US companies across various sectors including Auto, Retail, Financial Services, CPG and Media
• In addition, its top 50 clients have an average tenure of 14 years and have generated an 8% yearly growth on average over the last two years, demonstrating the significant client benefits delivered by Epsilon.

IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain

Category:Brand Safety, Programmatic Advertising, Transparency

The IAB Technology Laboratory has introduced for public comment two new technical specifications aimed at increasing trust of the digital advertising supply chain, specifically on the supply-side of real-time bidding and programmatic buying.

Quotes from the Industry

“If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, we still have a very substantial amount of work to do to move the industry forward.” – Samba TV CEO, Ashwin Navin

“Globalization and commoditization give consumers access to more choices for providers, forcing more companies to differentiate themselves based on customer experience. And the key to better customer experience is strengthening that connection to the customer.” – Jeff Foley, VP of Marketing, Luminoso

“Given the robust data management capabilities of CDPs, we feel omnichannel marketers are best prepared to leverage CDP technology. Businesses that have a complex data ecosystem with digital, mobile and physical presences are likely to get the most out of CDPs’ ability to handle large volumes of data from disparate sources at significant speed.” – Michael Harrison, MD, Winterberry Group

“The beauty of email is that there’s a myriad of signals that can be instrumented into both the message body and the transport of the message. That much data can’t readily be harnessed without AI and Machine Learning frameworks.” – Len Shneyder, VP of Industry Relations, Twilio SendGrid

“Personalized Advertising is essentially a shortcut to delivering more impactful and touching engagements with an audience. Before personalization, advertisers needed to master the intensely difficult skill of broadcasting emotion, of reaching the many with a message that felt personal but which never were.” – Rasmus Skjoldan, Chief Marketing Officer, Magnolia

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