Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Dynamic Yield (Customer Experience), Validity (CRM), UJET, Google Cloud (Privacy and Regulation), and Zendesk (Automation).

Dynamic Yield Launches “XP Squared” Experience Optimization Learning Center

Dynamic Yield, the Experience Optimization platform, announced the release of XP Squared – an online public learning center designed to help digital marketers gain access to the vital experience optimization resources necessary to boost their knowledge. XP Squared will allow Dynamic Yield to freely share its expertise to create new opportunities and elevate experience optimization know-how for conversion optimization and personalization practitioners.

Validity Launches GridBuddy Cloud To Integrate Multiple Salesforce Orgs In One View

Validity, the most trusted name in customer data quality, announced the launch of its new GridBuddy Cloud solution. In the current business environment, companies find themselves competing to grab the attention of their customers and prospects in every way possible – and digital has become the cornerstone of those efforts.

UJET Launches its Channel Partner Program with PeakView Partnership

UJET Inc., a leading provider of cloud contact center solutions, announced the debut of its channel partner program and agreement with PeakView, a pioneer in the Contact Center as a Service (CCaaS) industry with expertise in planning, deploying, and managing contact center solutions. Under the terms of the partnership, PeakView will now be able to leverage UJET’s leading cloud contact center solutions to further assist innovative enterprises and industries in revolutionizing their customer communications.

Google Cloud Announces New Capabilities to Simplify Security Operations and Strengthen Data Protection

Google Cloud announced two new security offerings, Confidential VMs, the first product in its Confidential Computing portfolio, and Assured Workloads for Government. Both underscore Google Cloud’s commitment to serving customers in highly regulated and security-sensitive industries, such as the public sector, healthcare, and financial services.

Zendesk Commended by Frost & Sullivan for Its Customer-focused Sales Force Automation Solution

Based on its recent analysis of the North American small and mid-sized business (SMB) mobile worker apps market, Frost & Sullivan recognizes Zendesk with the 2020 North American Product Leadership Award for its Sell sales force automation (SFA) solution. The solution stands out for its ease of use, affordable pricing, creative bundling, ongoing support, and emphasis on the customer experience.