Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Invoca (Analytics), KERV Interactive (Video), Verint Systems (Customer Experience Management), SpotX (Video Advertising) and Comscore (Video).
Invoca, the leader in AI-powered call tracking and conversational analytics, today announced an integration with Decibel, the leader in digital experience analytics. For the first time, conversational analytics and digital customer experience data are combined to help companies uncover when and why consumers abandon digital experiences and reach out for help over the phone.
KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, is working with Forbes, the world’s largest business media brand, to create interactive, branded, and shoppable content on Forbes.com. Forbes is the first business media publisher to leverage KERV’s patented interactive video technology.
Verint Systems Inc, The Customer Engagement Company, and Cloud9 Technologies , a leader in cloud-based communications, have joined forces to provide the financial services market with a fully compliant, cloud-enabled communications solution to support traders both on the trading floor and remotely, providing necessary flexibility as the industry continues to move to cloud-based platforms and work-from-home environments during and beyond the COVID-19 pandemic.
SpotX, the leading global video advertising platform, announced the release of its first global connected TV(CTV) viewership report titled “CTV is for Everyone.” In partnership with US research firm Mintel, SpotX surveyed 1,500 US consumers to identify the characteristics of CTV viewers and their viewing habits, as well as how receptive they are towards advertisements. The findings aim to help advertisers better understand CTV usage and how to effectively reach the growing number of consumers adopting the technology.
As companies across the U.S. assess a potential return to office environments amid the continuing COVID-19 pandemic, new research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, reveals the extraordinary engagement levels of conferencing and collaboration tools that fueled the country’s work-from-home experiment over the past several months.
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