RMI recommends clients transition list management and brokerage services to Moore’s AudienceFirst Media.

Moore, the leading constituent experience management (CXM) company, and RMI Direct Marketing announced a strategic alliance through which RMI is recommending that its clients transition their list management and brokerage services to AudienceFirst Media, a division of SimioCloud, a Moore company. This isn’t an acquisition.

As a result of this alliance, RMI concluded operations on Sept. 1. Client notifications began last week, with a transition process put in place to provide continuity of service as clients move their list management and brokerage services to AudienceFirst Media.

“For more than 40 years, RMI has been focused on helping our clients succeed, and that commitment was at the center of our decision about the future,” said Rich Leary, president of RMI Direct Marketing. “We selected Moore and AudienceFirst Media because of the strong alignment between our companies and their deep expertise in list management, brokerage and data-driven audience strategies. AudienceFirst Media understands this business and our clients’ needs, and I am confident they are the right team to carry this important work forward.”

AudienceFirst Media is an established industry leader in data solutions, creating data-driven integrated strategies for nonprofits, publishers, catalog and retail clients across a wide range of verticals. Its team specializes in identifying audiences to optimize performance and marketing investment while helping organizations maximize the value of their data assets. These capabilities closely align with the list management and brokerage services RMI has provided its clients.

“RMI has built strong client relationships and an impressive business over decades, and we are honored that they selected Moore and AudienceFirst Media as the right partner for their clients,” said Gretchen Littlefield, CEO of Moore. “AudienceFirst Media brings the experience, data expertise and strategic capabilities to provide continuity for RMI clients without a break in service. We look forward to building on the strong foundation RMI has established.”

Several RMI account representatives have joined Moore as part of the AudienceFirst Media team and will continue supporting their clients. This continuity of people and expertise provides RMI clients with a seamless transition.