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SpotX

SpotX Brings Comprehensive Measurement and Attribution Suite to CTV Advertising Inventory

SpotX leads among SSPs, collaborating with 11 measurement companies including Comscore, Kantar, and Nielsen SpotX, the leading global video advertising platform, announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels including connected TV (CTV) and is the most robust in-market for video. By uncovering valuable audience reach metrics like brand lift, incremental reach and frequency, and…

SpotX Teams Up With Pluto TV To Drive Its Video Monetization For Latin America Market

Leading SSP Connects Advertisers and Agencies to Pluto's Latin American OTT audiences SpotX, the leading global video advertising platform, today announced a new strategic partnership with Pluto TV, the leading free ad-supported streaming service in the US. As part of the collaboration, SpotX will be a programmatic partner working with Pluto TV to power the video monetization of its content across several countries in Latin America including: Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El…

SpotX Teams Up With Media Owners Worldwide To Combat The Spread of COVID-19 with Video PSAs

A+E Networks, Discovery, Gameloft, Philo, and SendtoNews among partners donating global video ad inventory SpotX, the leading global video advertising platform, announced a collaboration with several of its media owner partners worldwide to help combat the spread of COVID-19. Video PSAs created by Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO) will run in place of traditional video ads on over-the-top (OTT) and online video inventory generously donated by A+E Networks, Discovery,…

NCTC And Imagine Team To Expand Ad Ecosystems For North American Cable Operators

Strike next-gen ad insertion agreement to simplify the deployment of advanced ad delivery capabilities via new AdKey service Imagine Communications, which provides open, end-to-end advertising technology solutions for broadcasters, content owners, MVPDs and vMVPDs, announced an agreement with the National Cable Television Cooperative (NCTC) to power AdKey, a cloud-based, platform-agnostic service that supports ad insertion on all IP-based video streams. The deal will initially see the deployment of cloud-based ad…

TiVo Chooses SpotX for Monetization of Ad-Supported CTV Inventory on TiVo+ and Beyond

TiVo, the company that brings entertainment together to make it easy for consumers to find, watch, and enjoy, today announced a new partnership with SpotX, the leading global video advertising and monetization platform, to power the monetization of TiVo+ and TiVo's connected TV (CTV) inventory across its entire footprint. As TiVo's first-to-market supply-side platform (SSP), SpotX will help programmatically manage, sell, and optimize TiVo's video ad inventory for maximum returns. SpotX's demand facilitation services will…

StackAdapt and SpotX Launch Connected TV Partnership for Canadian Advertisers

StackAdapt clients can now access premium CTV inventory and audiences via SpotX StackAdapt, a programmatic advertising technology company, and SpotX, the leading global video advertising and monetization platform, have announced a partnership focused on Connected TV (CTV) inventory and audiences, enabling advertisers to reach Canadian viewers of over-the-top (OTT) content at scale. Advertisers working with StackAdapt can now access premium inventory from more than 600 media owners, including A+E Networks, Discovery, and…

SpotX Appoints Allan Welch To Strengthen Political Vertical

Political advertising veteran joins company following the launch of its political data group SpotX, the leading global video advertising and monetization platform, announced the appointment of Allan Welch as its Director, Political & Government Affairs. Welch will be based in Washington D.C. and oversee the company's political-focused clients. He will report directly to Geoff Halsema, SpotX's Regional Vice President, Mid-Market, Demand Facilitation. In his new role, Welch will serve as an extension of the Demand…

SpotX Crowned Winner of 2019 Adweek Readers’ Choice: Best-in-Class Video Supply-Side Platform

Inaugural Best of Tech Awards Highlight Top Tech Providers as Chosen by Readers SpotX, the leading global video advertising and monetization platform, today announced it was selected as the best video SSP in Adweek's first "Readers' Choice Awards." The award recognizes the top advertising and marketing technology providers across 24 categories selected by the entire Adweek community. In its inaugural year, more than 15,000 votes were cast by Adweek's readers of leading brands and agencies to determine the 2019 honorees.…

SpotX and AMC Team Up For Spooktacular OTT Monetization Now Through Halloween

AMC's FearFest and The Walking Dead premiere expected to draw high viewership, allowing media buyers to reach targeted viewers at scale SpotX, the leading global video advertising and monetization platform, announced an expanded partnership with AMC to power programmatic monetization for over-the-top (OTT) video throughout the Halloween season. The weeks leading up to Halloween earn high viewership for AMC, which is the #1 cable network in October thanks to "The Walking Dead" and the annual FearFest programming event,…

SpotX Selected to Join Prebid.org Board

Chief Technology Officer J. Allen Dove Will Join Prebid.org's Leadership Team SpotX, the leading global video advertising and monetization platform, announced the availability of its latest Prebid adapter video header bidding solution. Prebid, the open source header bidding solution, will allow publishers using SpotX's adapter to implement header bidding without commitment to any one supply-side platform or the use of proprietary wrappers. J. Allen Dove, Chief Technology Officer at SpotX, has also been selected to join…

SpotX Integrates IAB Tech Lab’s Open Measurement SDK

SpotX Clients Can Now Easily Access Third-Party Viewability and Verification for In-App Mobile Ads SpotX, the leading global video advertising and monetization platform, announced the certification for and support of the IAB Tech Lab's Open Measurement Software Development Kit (OM SDK). The new integration helps facilitate third-party viewability and verification measurement for ads served to mobile app environments without using multiple measurement provider SDKs. As content consumption on mobile continues to increase…

SpotX Leads in Market as Brands and Agencies Cut Down Supply Chain

Since Consolidating Supply Partners, Havas Media USA Sees US Advertiser Ad Spend with SpotX Publishers Increase by 217 Percent Month over Month SpotX, the leading global video advertising and monetization platform, announced it is emerging as the clear SSP leader in the media industry as brands and advertising agencies move to consolidate their supply partners in an effort to increase transparency. With constant concerns in the advertising ecosystem about the complexities of today's digital media supply chain, brands…

SpotX and Mediaocean Announce Integration Giving TV Buyers Direct Pipeline to Premium Video Supply

New Partnership Will Provide Linear TV Media Buyers With Access to the Broadest Cross-Screen Video Inventory, Flexible Execution Options, and Data-Driven Expertise SpotX, the leading global video advertising and monetization platform, announced an integration with Mediaocean, the foundational software provider for the advertising world, to empower linear TV media buyers to transact premium video supply at scale in a brand-safe environment with real-time, actionable insights. SpotX is now available through Mediaocean’s…

Brightcove Publishes Annual Asia Over-The-Top (OTT) TV Research Report On User Adoption, Payment, and Advertising Preferences

54 percent of 'Lapsed' OTT respondents plan to re-subscribe in the future, broadening market opportunities for providers Brightcove Inc., the leading global provider of cloud services for video, today published its annual Asia OTT TV market study, The 2019 Asia OTT Research Report, conducted with research partner YouGov, a global public opinion and data company. The study polled 9,000 participants across the following nine countries: Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and…

Ben Abbatiello Departs SpotX, Joins Video Ad Tech Beachfront

Abbatiello Leads Group of Senior Ad Tech Executives Joining Beachfront, the Only Independent Enterprise Tech Capable of Bringing Programmatic Sales Channels to TV Beachfront, a programmatic video advertising platform for big media, cable, MVPDs and advertisers, announced Ben Abbatiello joined the company as Vice President of Advanced TV. In just over one year since opening a New York office and shifting the company headquarters to Manhattan, Beachfront is now at 15 employees in NY and expanding rapidly. Abbatiello leads a…

SpotX Appoints First Ever Chief Scientist and Opens 27th Office

Signaling Continued Growth, Spotx Hires Former Rakuten Marketing CTO to Lead New Salt Lake City Office SpotX, the leading global video advertising and monetization platform, announced the appointment of Dr. Neal Richter as its first Chief Scientist. Richter will head up SpotX's new Salt Lake City, Utah office which will serve as a hub for research and development teams. Reporting directly to J. Allen Dove, SpotX's Chief Technology Officer (CTO), Richter will invest in SpotX data science and machine learning efforts as…

SpotX and Jukin Media Partner for Success in CTV Monetization

Jukin Media Successfully Scales Digital Linear Programming Business with Surge into Connected TV SpotX, the leading global video advertising and monetization platform, announced results from a new partnership with Jukin Media, the global digital media company and owner/ operator of multimedia entertainment brands People Are Awesome, FailArmy, The Pet Collective, and others. By serving as the largest contributor to the programmatic monetization of Jukin Media's ad-supported linear streaming channels and connecting…

SpotX Fuels Revenue Growth for Philo’s Advertising Platform via Demand Facilitation

Spotx's Demand Facilitation Services Connects Media Buyers to Premium CTV Inventory SpotX, the leading global video advertising and monetization platform, announced a new partnership with virtual multichannel video programming distributor (vMVPD) Philo, a national entertainment-focused streaming television service, to power the programmatic monetization of its live and video on demand over-the-top (OTT) inventory that is available through SpotX, Philo's supply-side platform (SSP). Ninety percent of content consumption…

SpotX and clypd Bridge Audiences between National Linear TV and OTT

Discovery and Fox Corporation Among the First Partners to Deploy New Data-Driven Cross-Platform Advertising Solution SpotX, the leading global video advertising and monetization platform, together with clypd, the leading audience-based sales platform for television advertising, announced a plan to integrate their platforms and build products that focus on audience efficiencies and solve for the current state of media fragmentation across linear TV and over-the-top (OTT). The collaboration allows for the unification of…

BrightLine And SpotX Make Buying Enhanced TV Ads At Scale Easy

SpotX Enables One-Stop Solution for Programmatically Buying Brightline Enhanced AD Units Across Array of Premium Media Owners SpotX, the leading global video advertising and monetization platform, announced an expanded partnership with BrightLine, the market leader in enhanced TV advertising, to deliver a direct pipeline of premium inventory to advertisers, enhanced with BrightLine's robust suite of personalized and interactive ad formats. The solution streamlines the execution of enhanced ads at scale across over-the-top…