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KERV Interactive

KERV’s Connect TV Product Boosts Engagement With Leading Brand

KERV Interactive, the multi-award-winning interactive content and data company revolutionizing the performance of digital advertising with its patented technology, recently used its Connected TV product, “KERV TV”, to boost consumer engagement with a prominent golf brand. Marketing Technology News: Centro Positioned as a Challenger in the Gartner 2020 Magic Quadrant for Ad Tech KERV’s custom, dynamic setup generated both interactions and earned time spent with CTV ads, utilizing QR scans as the call to action. KERV was…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Invoca (Analytics), KERV Interactive (Video), Verint Systems (Customer Experience Management), SpotX (Video Advertising) and Comscore (Video). Invoca and Decibel Partner to Improve Digital Experiences Invoca, the leader in AI-powered call tracking and conversational analytics, today announced an integration with Decibel, the leader in digital experience analytics. For the first time,…

KERV Wins Prestigious AdExchanger Award

Innovative advertising company also a finalist in two other categories KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has been recognized as a winner in the Best Demand-Side Technology category in the 2020 AdExchanger Awards. The company was also a finalist in the Best Data-Enabling Technology and Best Early Stage Technology Company categories. AdExchanger, an award-winning integrated media company devoted to data-driven…

KERV Showcases Best Practices for Interactive Video Campaigns

Bridging the Gap Between Performance & User Connection KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, partnered with AdWeek on Wednesday, May 27 to host a dynamic webinar in an effort to help viewers better understand how to utilize and strategize for interactive video campaigns. COO, Marika Roque, along with VP of Media & Client Strategy Bill Roberson, started by walking attendees through new data compiled on…

KERV Interactive Honored as Gold Stevie Award Winner in 2020 American Business Awards

Stevie winners will be celebrated during virtual awards ceremony on August 5 KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, was named the winner of a Gold Stevie Award in the Data Visualization Technology category in the 18th Annual American Business Awards®. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public…

MarTech Interview with Marika Roque, COO at KERV Interactive

"Experience and engagement are going to be all about making things more accessible and easier for consumers while benefiting marketers – not the other way around." Tell us about your role and the team/technology you handle at KERV. This is a tough question as I manage the full operation of the company from strategy, to sales to planning and activation to data and product. My current focus is on making sure the way we are currently packaging up our technology matches with what the market is looking for while also building…