Magnite and tvScientific Launch Performance CTV Program to Connect DTC Performance Advertisers with Premium CTV Inventory

Magnite, the world’s largest independent sell-side advertising platform, and tvScientific, a CTV buying and attribution company, announced a first-of-its-kind program to connect CTV publishers with a new class of TV buyers, digital-first performance marketers that have not traditionally engaged in CTV advertising. Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI Traditional TV advertising has been largely out of reach for performance marketers, a term that also encompasses DTC…

SpotX and IRIS.TV Partner to Enable Video-Level Contextual Targeting in CTV

IRIS.TV, the world’s leading video data platform, has tapped SpotX—now part of Magnite (Nasdaq: MGNI)—the leading global video advertising platform, to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens. Consumers are increasingly flocking to connected TV (CTV). CTV has been proven to perform better on every advertising performance metric from unaided awareness to return-on-ad-spend. IRIS.TV enables video-level contextual visibility…

GroundTruth Introduces Geo-contextual and Audience Targeting for OTT/CTV

GroundTruth, the leading location-based marketing and advertising technology company, announced the full availability of its OTT/CTV advertising solutions. Powered by geo-contextual and audience targeting, GroundTruth's TV platform provides digital video advertisers consumer insights based on offline behavioral data for enhanced campaign reach, accuracy, and measurement. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software Forty-five percent of consumers…

Flashtalking and BrightLine Partner to Unlock Interactive Personalized Advertising across Premium CTV Properties

Partnership extends personalized, interactive advertising and creative formats into the wider CTV/OTT ecosystem Flashtalking, the leading global independent platform for omnichannel ad management, data-driven creative messaging, and unified insights, announced that it has formed an exclusive partnership with enhanced CTV ad leader, BrightLine, to extend personalized interactive advertising and advanced ad format capabilities to CTV/OTT environments. Given its comprehensive footprint of SDK partnerships across all leading…

Pixalate Unveils Monthly Publisher Trust Index: Ad Industry’s First Mobile & CTV App Ranking System Based on Traffic Quality;…

Pixalate, a global ad fraud intelligence and marketing compliance platform, launched the world's first Publisher Trust Index, a global approach to quality measurement and monthly rankings of the world's mobile and Connected TV (CTV) apps, designed to bring unprecedented transparency to the programmatic advertising ecosystem. While traditional ranking systems use a quantitative-based approach, Pixalate uses proprietary algorithms to measure a range of quality metrics, including brand safety, invalid traffic (IVT, or ad…

Playbook Media & TVDataNow Announce Strategic Partnership to Offer CTV & OTT Media Buying, Management, and Measurement

TVDataNow, the measurement platform for Connected TV (CTV) and OTT advertising, and Playbook Media, the full-service performance marketing and creative agency, announced a new strategic partnership to offer brands a new suite of CTV media buying, management, and measurement. Under the arrangement, the Playbook Media team will offer CTV and OTT media buying and management. At the same time, TVDataNow will provide the measurement and analytics to optimize the performance of video advertising campaigns. The first client…

CTV Share of Impressions Grows and 30-second Ads Reach Unprecedented High in Extreme Reach Q1 2021 Video Benchmarks Report

15-second Ads Hit All-time Low and Premium Publishers Regain Lead over Media Aggregators Extreme Reach (ER), the complete asset management solution for TV and video advertising, today released the findings of its Video Benchmarks Report with data from Q1 2021. The report includes ad performance data for impressions served from its AdBridge™ platform to CTV, desktop, and mobile devices. Marketing Technology News: MarTech Interview with Vladimir Pintea, Head of Open Banking Gateway at Salt Edge Key findings include:…

Magnite & dentsu Canada Extend Preferred Partner Relationship with a Focus on CTV

Magnite, the largest independent sell-side advertising platform, today announced the expansion of its preferred partner relationship with dentsu Canada’s media agencies. Dentsu will significantly increase its spend on Magnite’s platform and Magnite will help ensure the agency is effectively leveraging programmatic and addressability in their CTV buys. Marketing Technology News: 7th Minute Selected as NextTECHNow Partner; Launches Cloud-Based ‘Moment Marketing’ Platform Magnite’s dedicated CTV platform provides buyers…

BrightLine Sees Programmatic Demand For Interactive CTV Ads Surge 4x In 2021

Originator of programmatic interactive CTV ads sees massive uptick as agency demand combines with growing supply offering BrightLine, the leader in interactive and dynamic connected TV (CTV) ad solutions, sees 4x growth in programmatic demand for its advanced advertising formats. BrightLine pioneered the first ever one-stop, programmatic marketplace for interactive CTV ads in 2016, and over the past year the continued scale of its partnerships intersected with surging demand for innovation among leading…

Tremor Video Launches New CTV & Video Audience Solutions Driven by Consumer Emotion & Intent Data

Exclusive offering strengthens advertisers’ ability to reach and engage audiences with a greater breadth and depth of data-driven insights Tremor Video, a leading programmatic video platform, today announced that the UnrulyEQ emotional and psychographic intelligence offering is now widely available to all Tremor Video clients in the U.S. and Canada. Designed to maximize audience engagement and optimize campaign performance for advertisers across connected TV (CTV) and video, this proprietary suite of data-driven audience…

PadSquad Breaks Free from Ordinary TV Ads with Interactive CTV Offering

PadSquad, a digital media company that develops high-impact advertising experiences, introduces their Interactive Connected TV solution. The company is extending their proven digital ad experiences to the largest digital device, the TV. "We're taking insights around consumer interaction in digital and creating those same engaging advertising experiences for CTV, giving our clients opportunities to build remarkable experiences for any screen, at scale," said PadSquad Founder and CEO, Daniel Meehan. Marketing Technology…

PubMatic Extends Fraud-Free Program to CTV

Move Gives Brands Confidence at Scale to Advertise on New Sources of High-Quality Inventory PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today announced a fraud-free program for premium CTV and OTT inventory. This announcement brings confidence in quality to buyers of omnichannel inventory -- extending PubMatic’s fraud-free program with a money-back guarantee for demand-side partners if fraud is verified on PubMatic’s platform. The program is designed to expand scale and engagement…

Viant Partners With Tru Optik to Bolster CTV, OTT, and Audio

Key Integration Expands Adelphic’s Audience Forecasting and Targeting Capabilities Viant Technology Inc., a leading people-based advertising software company, and Tru Optik, a TransUnion company and definitive destination for those who buy and sell third-party segments for audience-based targeting on Connected TV (CTV), streaming audio and in-game advertising, today announced the successful integration of Tru Optik’s Data Marketplace into Viant’s Adelphic® advertising software. The Tru Optik integration…

Aniview Updates CTV/OTT Capabilities, Empowering Publishers To Manage Video-ad Monetization

The company’s updated CTV/OTT capabilities extend machine learning-powered yield optimization to work with multiple demand formats Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, unveils Prebid Server-support, extending Connected TV (CTV) and Over-the-Top (OTT) services to additional on-demand formats. The update empowers publishers on Aniview’s platform to boost revenue through efficient streaming capabilities. Marketing Technology News: Equifax Names New CTO for Canada to…

SpotX Integrates TVSquared For Transparent, Real-Time, Global CTV Measurement & Attribution

Partnership Will Shape CTV Advertising Across North America, Europe & Latin America TVSquared has been onboarded by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns. Together, TVSquared and SpotX are supporting CTV’s global growth by delivering brand lift, reach, sales, and audience measurement for clients in North…

Magnite Research Finds Americans Are Actively Planning Vacation Travel and CTV is Key to Reaching Travel Decision-Makers

 Magnite , the world’s largest independent omnichannel sell-side advertising platform, released a study that surveyed over 900 American travel decision-makers about their vacation plans. The report, titled “The Great Escape,” shows not just that Americans are actively planning their first trips in more than a year, but that CTV advertising is a critical medium for influencing their travel choices. Americans are eager to travel and are actively planning The study found that there is pent-up demand for travel and most…

Adtelligent Taps Pixalate To fight Ad Fraud Across Mobile In-app And Connected TV (CTV)

Adtelligent teams up with Pixalate to combat fraudulent ad activity across mobile In-App and Connected TV (CTV) Adtelligent, a fully-featured ad monetization platform, announced it has begun a business relationship with Pixalate, Inc., a global ad fraud intelligence and marketing compliance platform, to combat ad fraud (invalid traffic, IVT). Adtelligent has selected Pixalate to reduce risk and deliver high-quality traffic for ad campaigns across channels. Marketing Technology News: Extreme Reach To Acquire Adstream,…

Xandr Platform Spend Soars 75% in Digital Video and 235% in CTV for Q1 2021

Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, shared results of premium video and connected TV (CTV) spend on its platform for Q1 2021, which saw significant increases. Product advancements across video and CTV buying and selling spurred the significant growth, as well as tools and partnerships in support of the bespoke needs of marketers across verticals like pharma and CPG. With analysts predicting digital video and CTV spend to grow 14.8%1 and 34.8%2 in 2021 respectively, Q1…

Bold Collective Launches CTV Ad Manager Division, SecondPage

Bold Collective, driving outcome-based solutions for brands and publishers, announced the rebrandwith the new name, Bold Collective, as well as the launch of their new CTV Ad Manager division, SecondPage. Marketing Technology News: Sidecar Releases E-commerce Advertising Industry Benchmarks For 2021 Bold Collective, formerly Bold Screen Media, is coming into their sixth year of operation and having quite the nice uptick in growth compared to 2020. "The industry is ever-changing, and brands need to be more selective…

HUMAN (Formerly White Ops), Together with Newly-Formed Human Collective and Industry Leaders Google & Roku, Announces Discovery And…

Sophisticated fraud operation consisted of nearly one million infected mobile devices impersonating millions of connected TV products and hundreds of billions of fake advertising requests, a major CTV operation HUMAN (formerly White Ops), a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human, today announced the discovery and disruption of a new, highly sophisticated botnet focused on defrauding the Connected TV (CTV) advertising ecosystem. Omnicom Media Group, The Trade…