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Amidst 500% Growth in Demand for CTV Measurement, Survata Announces Enhanced Suite of CTV Measurement Capabilities

New “Targeting Verification” technology shows advertisers whether their ads reach the intended audience; expanded scale enables measurement of CTV campaigns of all sizes Survata, the leading intelligence platform for brand campaigns, announced the launch of an enhanced suite of CTV measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology and expanded scale of the Survata Digital Network. These additions complement Survata’s industry-leading Brand Outcome cross-channel…

SpotX Makes Strategic Investment in SpringServe, Leading Independent Ad Serving Platform for OTT and CTV

Companies will collaborate by integrating platform capabilities and developing technologies to further connect the supply and demand ecosystems SpotX, the leading global video advertising platform, today announced a strategic investment in SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV). Under the terms of the agreement, both companies will work together to provide joint customers with the most advanced video advertising capabilities, while seamlessly connecting platform…

DoubleVerify Expands CTV Transparency for Global Advertisers with Fully On-Screen Completion Measurement

As CTV investments grow, DV is powering media quality and performance with a suite of CTV measurement solutions DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the industry’s first Connected TV (CTV) Fully On-Screen Completion measurement offering. The new capability will allow advertisers to measure signals that offer a strong proxy for viewability on CTV. CTV viewership has grown dramatically during the COVID-19 pandemic, boosting streaming video consumption…

New Research From SpotX Finds Four Out of Five CTV Viewers Watch Ad-Supported Content

CTV is for Everyone: An In-Depth Look at US CTV Viewership in 2020 report uncovers CTV audience insights, viewing behavior, access points, and sentiment toward advertisements SpotX, the leading global video advertising platform, announced the release of its first global connected TV (CTV) viewership report titled "CTV is for Everyone." In partnership with US research firm Mintel, SpotX surveyed 1,500 US consumers to identify the characteristics of CTV viewers and their viewing habits, as well as how receptive they are…

TheViewPoint Reinforces Its Suite of Products With a New SDK for CTV Publishers

TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers and broadcasters, has announced the launch of its SDK for Roku publishers, a dynamic library-based tool for CTV inventory management. TheViewPoint Connected TV/OTT SDK represents a hassle-free inventory management tool that allows publishers to control each ad pod on Roku. The SDK works as a layer on top of the Roku Advertising Framework so all ads are rendered in compliance with the Roku policy. The company considered the most common…

Fiksu DSP Launches BidMind, a CTV Advertising Platform

Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment. Marketing Technology News: Signavio Selects…

Tremor Video Expands CTV Offering With Data-Driven Creative Solutions

Tremor Video, the leading programmatic video platform, announced it has bolstered its Connected TV (CTV) offering with upgraded data-driven creative solutions to deliver the most dynamic video storytelling that maximizes the timeliness and relevance of brand messaging for audiences. Now with the power of data-driven creative, Tremor Video offers advertisers the most cutting-edge CTV advertising solutions all in one place, including access to exclusive supply sources that reach all platforms, seamless activation across all…

Qwest TV Partners With Amagi to Grow CTV Business

Amagi, a global leader in cloud-based technology and advertising for broadcast and streaming TV, today announced that Qwest TV – the largest video-on-demand catalogue dedicated to jazz, soul, funk, classical and world music has partnered with Amagi to distribute and monetize its distinct music content to CTV platforms. Qwest TV will leverage Amagi's rapidly growing footprint across Free Ad Supported TV (FAST) platforms to bring Qwest TV Jazz and Beyond, Qwest TV Classical and Qwest TV Mix channels to music loving audiences…

As Investments Increase, DoubleVerify Boosts CTV Transparency for Advertisers, Standardizing CTV App Identifiers Across Platforms

Only 23% of CTV auctions have app names that adhere to new IAB conventions DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the launch of a new transparency and reporting solution for CTV inventory. The new solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices. CTV viewership has grown dramatically during the COVID-19 pandemic, boosting streaming video consumption by nearly…

Tinuiti Doubles Down on Over the Top (OTT) Advertising and Expands Connected TV (CTV) Capabilities to Reflect Changing Consumer Behavior

The innovative performance marketing agency has appointed Jesse Math to enhance a unique native approach to this developing medium Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, expands its OTT practice with the introduction of Tinuiti’s OTT-Native Approach. The agency has hired Jesse Math as vice president of client strategy, planning and platforms—this enhanced approach offers clients access to established one-to-one relationships with publishers and…

SpotX Brings Comprehensive Measurement and Attribution Suite to CTV Advertising Inventory

SpotX leads among SSPs, collaborating with 11 measurement companies including Comscore, Kantar, and Nielsen SpotX, the leading global video advertising platform, announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels including connected TV (CTV) and is the most robust in-market for video. By uncovering valuable audience reach metrics like brand lift, incremental reach and frequency, and…

CTV Share of Total Video Ad Impressions Drops to Lowest Point in Two Years as COVID-19 Initially Drives Massive Changes in Media…

Q1 2020 Video Benchmarks show anomalies in previous steady trends, though new data for April and May to-date reveal a rapid rise in CTV share of impressions back to the dominant levels pre-pandemic Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER), the complete asset management solution for TV and video ads. But while the sudden CTV share decline observed…

CTV Share of Total Video Ad Impressions Drops to Lowest Point in Two Years as COVID-19 Initially Drives Massive Changes in Media…

Q1 2020 Video Benchmarks show anomalies in previous steady trends, though new data for April and May to-date reveal a rapid rise in CTV share of impressions back to the dominant levels pre-pandemic Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER), the complete asset management solution for TV and video ads. But while the sudden CTV share decline observed…

Affectv Appoints Daniel Harrison to Drive Commercial Operations as GM US Sales

Affectv announces the appointment of Daniel Harrison to the role of General Manager of US Sales. Daniel begins the role with immediate effect to drive forward the North American business. In a newly created role, Harrison will be responsible for all commercial operations for Affectv in the region. His role will have a significant impact on revenue and culture, bringing senior sales leadership to the US team. Harrison is responsible for the long-term development of business relationships with senior executives at media and…

MediaMath Partners with TVSquared to Deliver CTV Attribution

Partnership Comes at a Time when Brands Need Performance More than Ever – Tying Business Outcomes Directly to Programmatic CTV Advertising TVSquared, the global leader in TV attribution, has been named as MediaMath’s preferred partner for connected TV (CTV) attribution. This partnership enables thousands of advertisers to attribute actions directly to programmatic CTV campaigns delivered across screens – from smart TVs to digital devices. Through its partnership with TVSquared, MediaMath is providing accountability to…

Simpli.fi Launches Online Attribution for OTT/CTV Advertising

New Capability Enables Advertisers to Measure Online Conversions From OTT/CTV Ads Shown on Televisions and Other Devices Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served…

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…

AcuityAds Partners with Tapad to Enhance Cross-Device Marketing Capabilities with a Focus on CTV

Tapad's integration with AcuityAds’ current offering will complement cross-channel marketing capabilities for brands and agencies in the U.S. and Canada Tapad, a global leader in digital identity resolution, has partnered with AcuityAds, a technology leader that provides targeted digital media solutions for advertisers to connect intelligently with audiences. The partnership will enhance AcuityAds’ existing cross-device solution, especially with respect to its cross-channel marketing capabilities in the Connected TV (CTV)…

Viamedia, EMX and Advertisers from CTV Media Announce Successful Live Market Trial Delivering Digital Programmatic Ads into Live Cable TV on…

Innovative Step Taken in Bridging Linear TV with the Digital Programmatic Advertising Landscape EMX,  a leading marketing technology company and digital media exchange, and Viamedia, a leading cross-platform local video advertising company, announced the successful trial of QTT™, Viamedia's cloud-based patent pending advanced television advertising product which is the first to use digital standards to programmatically request and receive ads from a digital ad exchange to enable live linear cable television ad insertion…

Comcast Advertising Appoints James Rooke to Lead Effectv

Rooke Joins from Comcast Advertising’s Freewheel, Where He Most Recently Spearheaded the Company’s Publisher-Focused Technology Business Effectv, the advertising sales division of Comcast Cable, announced that it has appointed James Rooke as the company’s new general manager, effective January 1, 2020. “At Effectv, we’re at the forefront of an exciting and interesting time in the company’s history and future: We’re leading the organization – and industry – into a new era of audience-driven growth, and we sought a leader…