Why Are Businesses Turning Heads at the Salesforce Commerce Cloud?

MTS Staff Writer

June 29, 2018

We Dive Deeper into the Salesforce Commerce Cloud and Why It That Has Proved to Be a Scalable, Cloud-Based Solution for a Unified Customer Experience in Ecommerce

Globally, the e-commerce business is thriving and is set to reach 4.88 trillion dollars in revenues by 2021. Although e-commerce is far latest as a concept than traditional shopping, it has amassed popularity in hordes. Here are some facts related about online shoppers —

Customers can shop round the clock – 58%
Customers can compare – 54%
Customers get good prices and even better discounts – 46%
Customers save a lot of their time – 40%

Over the years e-commerce has surged in popularity. This is backed by the fact that 51 percent of Americans now shop online. This trend is getting stronger with 67 percent of millennials who show a strong preference for online shopping.

Hence, in order to sustain a business, every establishment, irrespective of their size will require a strong digital presence, more so an effective online trading channel. In order to do so, organizations will need technical expertise to implement a functional e-commerce platform.

However, companies don’t always have the required capital and/or patience to build an e-commerce system from scratch. Solving this problem was the core ideology of Salesforce Commerce Cloud (Demandware, before it was acquired by the #1 CRM company in the world!).

Salesforce has solutionized this problem by allowing diverse organizations to help build robust e-commerce platforms at a lesser cost, quickly.

Salesforce Commerce Cloud and the Demand for Hyper-Personalized Touchpoints in Ecommerce

Salesforce’s Commerce Cloud Suite is a cloud-hosted software to develop an e-commerce platform. The program operates in a SaaS (Software-as-a-Service) model and provides a highly scalable solution to bring to life a maximized e-commerce channel. Today’s businesses are revamping e-commerce interfaces to sync with client’s demands. Customer experience is the master priority. Growing competition has compelled enterprises to woo and sustain a rather demanding consumer set. Businesses are losing 338 billion dollars globally due to bad customer service.

Hence, for companies just coming up or established players who are looking to mark their e-commerce territory, the evolving e-commerce development has to be at par with the current industrial scenario.

Salesforce Commerce Cloud emerges as a reliable partner to eliminate this problem. The software suite is a product of years of technical evolution and ensures best in class features coupled with an extremely optimized e-commerce channel.

Salesforce’s Holistic Approach Towards an Ecommerce Channel

Enterprises usually don’t know where to start after realizing the criticality of owning an e-commerce channel. Building an e-commerce platform from start to finish is backbreaking work which may take months, even years to fully materialize. But it’s critical and needs to be done quickly. This is due to the fundamental question that all stakeholders have–

“What value are allied business operations if the enterprise to deliver due to the lack of an e-commerce platform?’”

Salesforce Commercial Cloud resolves this issue and can get an e-commerce stage up in no time. Salesforce already has the entire infrastructure available and all that is required is stakeholder approval. Their advanced capabilities permit companies to completely go hassle-free about the e-commerce paradigm as Salesforce’s platform handles everything on its end.

This Since Salesforce entirely manages the e-commerce frontier, companies can focus on other key areas of business bringing balance to an organization. Furthermore, companies are also future-proof because they do not have to worry about IT planning or keeping up with the competition. Salesforce ensures that they seamlessly plan, in tandem with keeping the software at a highly competitive podium.

Salesforce’s Einstein has now collaborated with IBM’S Watson, which are AI platforms of the respective companies. Their lucidity combined, a business will get their hands on a futuristic and AI driven e-commerce platform. This enables commercial businesses of predictive analytics, customer behavior, trends etc.

Software changes happen dynamically and the suite is allowed to progressively evolve not just in features but also in function. Salesforce levels up with the competition by incorporating latest e-commerce trends. They also constantly try and improve their facilities so that e-commerce becomes an integral part of every organization.

Salient features of Salesforce Commerce Cloud

The technical specifications of ‘The Salesforce Commerce Cloud’ are vast and complex.

Here is a snapshot conveying business relevant features for every business stakeholder—

Dynamic upgrades

Salesforce is positively pro-active in improving its pre-existing product features. Since the Commerce Cloud is SaaS-based, Salesforce updates the product internally allowing business users to upgrade the product with none or very less technical assistance.

Cloud Server Space

One of the biggest reasons why almost 38 percent of organizations want to move to the Cloud is because of the scalability factor. Enterprises leverage on the storage space and agility of the Cloud Server System. This system effortlessly manages spikes in traffic without any lag to the e-commerce website. Similarly, the platform can down-scale equally easily as well.

Customized integrations

Salesforce provides a combination of options focusing specifically on your business needs. Salesforce Suite ranges from Customer Relationship Management Systems to Cloud-based marketing tools that easily integrate into the key solution that your enterprise opts for.

Salesforce suggestive Roadmap

By far, one of the most client favoring proposition by Salesforce, chances are that as an enterprise if you find the product brilliant, it is more than likely that you will love the sort of roadmap that Salesforce lays for your Commerce Cloud Solution.

Businesses with a lower profit margin but high sales will not find the pricing model lucrative. Salesforce Commercial Suite is best suited for companies who have a high-profit margin in order to fund the subsequent license fee.

Technically or product support wise the flaws are minimal and product adaption should yield good revenues for most organizations that incorporate it.

From the Stables

Mentioned below is a quick brief of businesses that have leveraged Salesforce’s Commercial Cloud package—

ADP

ADP’s integration with Salesforce’s Commercial Cloud Platform helps them infuse leads directly from Social media Platforms. Development of mobile apps is helping in client and sales management.

American Express

Amex monitors its corporate spending through the platform, subsequently transforming the derived data into insights.

Changi Airport

One of the most celebrated airports in the world leverages Salesforce’s Platform to deliver world-class customer experience.

Overall, Salesforce Simplifies E-Trade

Evidently, Salesforce has drastically simplified the process to build an e-commerce platform. The suite is loaded with a capable pricing model, next level technology, and excellent support. Combine that with Salesforce’s innovative prowess over the years, enterprises that want to begin their e-commerce journey should find the Salesforce Commerce Cloud very suitable.

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.