Marketing Technology Bulletin Covering the Week Gone By

Viraj T

February 22, 2019

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By

Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week.

Merkle Announces Launch of Rapid Audience Layer Solution for Data Integration

Cloud-Based Marketing Data Solution Enables Centralized Data Storage and Unifies Audience Insights

Zoho Launches Next Generation of Office Suite; Empowering Businesses With Dynamic AI Features

Zoho Office Suite Introduces Zia, Zoho’s AI-Powered Assistant, Apple TV and Android Integrations, Proprietary Data Cleansing, and Smart Note Card Functionality

Kochava Announces Latest Enhancements to IdentityLink, Giving Marketers a Clearer View of Their User Journeys

Delivering Deterministic Attribution to Mobile Web Channels, Identitylink Adds Improved Visibility into Performance Across All Devices and Marketing Channels

CRM Powered by Ethereum Blockchain Launches Beta

Cogmento CRM Will Bring Enterprise Software to the Masses for a Fraction of the Cost

Salesforce Positioned as a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms

Evaluation Based on Completeness of Vision and Ability to Execute

Adobe Named a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms

Adobe Named Leader for Second Year in a Row; Positioned Furthest for Completeness of Vision

Adobe Target and Adobe Sensei Add New Dimensions to Personalization in Omnichannel Marketing

Adobe Confirms That 83% of Consumers Complain About Receiving Irrelevant Commercials. As a Result, Brands Are Missing out on Achieving and Sustaining Customer Loyalty

Spotify Chooses Placed for Offline Attribution Measurement

Brands That Leverage Spotify for Their Sales and Marketing Initiatives to Benefit with This Partnership

That’s a wrap from us for this week. We will be back with more news next week.

Viraj T

Viraj has worked in diverse industries for a decade and brings in six years of Technical Writing experience to Martech Series. As a writer, Viraj has written on a plethora of subjects and styles that include Information Technology, BlockChain, Fiction et al. When not writing Viraj loves to binge-watch Hollywood movies and American TV shows, cook, go riding and most importantly play with his cats.

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