Previous VP SEO Anthony Lavall Moves Into Role of VP Strategic Partnerships

Global digital marketing agency Croud has appointed Joe Wyman, former associate director at Digitas North America, as vice president SEO.

Founded in 2011, Croud provides marketing consultancy alongside SEO, PPC, content, programmatic, paid social, Amazon and analytics services to some of the world’s leading brands, including Superdry, AMC Networks, Frontier Developments and AXA.

Wyman began his SEO career as an outreach and engagement manager at Digitas in 2014, before relocating to New York in 2018 as associate director, SEO. In his time, Joe has led global, enterprise SEO strategies across a range of clients and verticals including Aer Lingus, Radisson Hotels, H&M, and Audible, as well as guiding and supporting smaller brands to find competitive advantage against industry giants.

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Joe will lead the SEO team in Croud’s New York office, bringing his extensive skill set of digital PR, content marketing and UX-driven SEO to the team.

Kris Tait, Croud’s Managing Director in the US, said of the appointment: “We’re excited to welcome Joe to the Croud team as our new VP SEO, given his great global and enterprise experience at Digitas. Anthony has done a great job during his tenure in the role, and we look forward to seeing his progression in his new role of VP Strategic Partnerships. Together, Joe and Anthony really strengthen our SEO presence and expert capabilities in North America, and we look forward to seeing what they do for the business.”

Joe Wyman said: “It’s an exciting, albeit unconventional, time to join Croud – having started during lockdown and onboarded entirely virtually. Fortunately, I have a great team here in New York helping me adjust and it’s been remarkably easy to get up to speed. SEO is an incredibly empathetic channel, one that can illuminate shifting customer sentiment and behavior, while being pivotal to ensuring critical information is easily findable. With reduced confidence and tightened budgets in media – there’s never been a more important time for brands to invest in SEO to communicate with their customers where they are. I look forward to helping Croud’s clients navigate these uncertain times and come out stronger at the end of it.”

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