Five Martech and SEO Challenges Facing the CMO in 2021

Martech and SEO go hand in hand. But, the expectations of marketing technology are fundamentally changing. The evolving role of the CMO coupled with the growing need for serious investment in SEO and greater efficiency are all combining to suggest that 2021 will see huge disruption, even as we (hopefully) return to some form of normality. At our recent DeepCrawl Live event, we showed delegates how to navigate a digital-first landscape, optimize their website for the future, and reimagine their approach to customer…

Digital Future Report Reveals Majority of Marketers Are “in Denial” About SEO Performance Gap

More than eight in ten respondents agree that digital channels will be responsible for majority of future sales Nine in ten are confident that their response to Covid-19 has been effective However, only one in ten report that their current SEO efforts are very effective – with lack of strategic prioritisation and budget for search cited An industry report has revealed that marketing, data and technology leaders continue to be “in denial” about their SEO performance, despite recognising the increased importance of SEO in…

Rio SEO Announces Local Ratings Solution as the Latest Addition to Its Enterprise Local Marketing Platform

Rio Local Ratings introduces native first-party review generation and publication tools to Rio SEO’s suite of local marketing and reputation management solutions Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers, has announced its new Local Ratings solution. Local Ratings complement Rio SEO’s existing Local Reviews solution, and provide website visitors with unparalleled visibility into user-generated review insights, enabling brands to promote transparency and build trust.…

How VPNs Can Benefit SEOs

Virtual private network services, or VPNs, allow the user to create a new path for their online activities to connect to the Internet. Instead of directly connecting to the web, the VPN directs the traffic through one of their own servers before sending it on to the resource. The data is also encrypted in this process. When an end-user connects to the Internet in this way, they mask their identity, IP address and what they're accessing online. This functionality has a lot of use for people working in the search engine…

Karbo Communications Announces Advanced Social Media and SEO Offerings and Presence in Washington D.C.

Agency Expands Social Media and SEO Services with a Social Listening Program, Social Media Creative, Technical SEO, and More Karbo Communications, a top-ranked U.S. technology public relations (PR) and digital marketing agency, announced expanded social media offerings and a new presence in Washington D.C. Karbo Communications is rolling out a wide variety of social media services to meet an increase in client demand. In addition to standard and full-service social media management packages, the agency is expanding…

BrightEdge Takes SEO into New Digital Era with Market Insights & Intelligent Log Analyzer

Market Insights & Intelligent Log Analyzer Accelerates Digital Transformation BrightEdge, the global leader in organic search and content performance, released BrightEdge Market Insights and BrightEdge Intelligent Log Analyzer at its annual Share20 industry event to thousands of marketing professionals. Together, these innovations allow search and digital marketers (for the first time) to incorporate the power of Business Intelligence (BI) and also automate how they optimize webpages and infrastructure in real-time,…

eCommerce Business SEO Content Marketing, Video & Media Full Service Launches

SEO content marketing full service includes video and written content that is distributed to millions of media channels for e-commerce and local businesses wanting to improve online exposure and brand awareness Press release distribution service and content marketing firm, prREACH, is pleased to announce the launch of its newest offering, a full service content marketing system for eCommerce and local businesses. Consisting of both video and written content, the company's new Brand Builder Program is designed to help…

Las Vegas SEO Company Red Zone SEO Introduces Free SEO Review Tool

'We wanted everyone to be able to check how they're doing with their website, whether they pay us or not.' - Rob Kafka, Founder, Red Zone SEO Red Zone SEO, a Las Vegas SEO company, has just announced the launch of its new instant SEO auditing tool, aptly named The SEO Review. There are many services on the market that offer a way for a company to check various areas of its website's overall health. Some of those tools cost nothing at all while others can cost upwards of thousands of dollars a month. As one would…

Moz State of Local SEO Report: 51% of Businesses Will Continue to Invest in New Marketing and Operations

SEO leader publishes local marketing report providing actionable insights and strategies to connect people to their communities Moz, Inc., the leader in search engine optimization technology, today announces The State of Local SEO: Industry Report 2020. The report details how marketers deploy local-SEO tactics and offers new insights for agile, future-forward strategies. Including data from both during and pre-COVID-19 regulations, the report surveyed 1400+ professionals working in local marketing from December 2019 to May…

Plingo Media announces Robert Seolas, co-founder of ObservePoint to join its Board of Directors

Plingo Media is thrilled that Robert Seolas will join the Board of Directors, adding his experience and industry expertise to its unique technology Plingo Media Inc. welcomes Robert Seolas to its Board of Directors as its newest board member. Mr. Seolas has been the CEO and is a Co-founder of ObservePoint. He currently serves on their Board of Directors. ObservePoint is an automated platform built to validate and optimize digital marketing technologies. Robert has been responsible for setting vision, strategy, go-to-market…

Portland-Based Content Marketing Firm Offers Free SEO Content Writing to Black-Owned Businesses Impacted by COVID-19

Portland and the rest of the nation continue to reel following the one-two punch of a global pandemic, and an ongoing crisis of racial injustice Studies show black Americans are at a higher risk for both health and economic challenges due to the COVID-19 pandemic Portland SEO Growth wants to help black-owned businesses recover and move forward with free SEO content marketing Our country and our community are in crisis. While stay-at-home restrictions are being lifted and businesses slowly reopen following the peak of…

RankSnack Featured as Google’s Best Local SEO Company in Snippet

It is very obvious online businesses have grown at a rapid rate nowadays. People dealing in online businesses have utilized considerable profit. But what is the backbone of online business? The answer is the SEO company. Not simply an SEO company, but a company that is professional, trustworthy, and, most importantly, Google recognized. Now for the very first time, a local SEO company received the first position by Google in Snippet. This means the company is recognized by Google as the best local SEO service provider.…

SEOHost.Net COO: Interactivity in Content Marketing is a Must for Relevancy

SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, announced today that interactive content will soon become a cornerstone of content marketing SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, announced today that interactive content will soon become a cornerstone of content marketing. “Ultimately, interactive content is about differentiating your marketing from that of your competitors,” said Terry Cane, COO of SEOHost.Net. “It’s common knowledge by this…

Salt Lake City UT SEO Google Ranking Expert Digital Marketing Services Launched

A digital marketing company based in Draper, Utah launches their search engine optimization services for Salt Lake City businesses interested in finding more leads and customers online PinPoint Local @ Silicon Slopes launches their SEO services for businesses looking to leverage the power of search engines to secure new leads and customers online. Headquartered in Draper, Utah, the digital marketing agency is particularly equipped to handle the requirements of clients in various suburbs of Salt Lake City, including…

Leading Miami SEO Agency, Web Daytona, Provides Continued Digital Marketing Through Uncertain Time in Business

Miami SEO pros, Web Daytona, are maintaining their online marketing to companies struggle to stay afloat Miami SEO professionals, Web Daytona, have confirmed they will be providing uninterrupted services to help businesses thrive, online, in spite of global uncertainties. As one of the leading names in full-service digital marketing, their experience with both local SEO and national SEO has put them on the map in recent years. And, as recent shakeups in the global business landscape change the way companies operate,…

Digital Marketing Agency Croud Hires Ex-Digitas Joe Wyman as New VP SEO in New York

Previous VP SEO Anthony Lavall Moves Into Role of VP Strategic Partnerships Global digital marketing agency Croud has appointed Joe Wyman, former associate director at Digitas North America, as vice president SEO. Founded in 2011, Croud provides marketing consultancy alongside SEO, PPC, content, programmatic, paid social, Amazon and analytics services to some of the world’s leading brands, including Superdry, AMC Networks, Frontier Developments and AXA. Wyman began his SEO career as an outreach and engagement manager at…

Orlando SEO Agency, Web Daytona, Continues to Provide Services as Florida Businesses Approach a New Normal

Top-rated Orlando SEO agency maintains service output to help keep companies afloat, online Web Daytona, Florida's leading full-service digital marketing agency, has confirmed they will be providing uninterrupted services throughout this uncertain time. As businesses continue to work in unfamiliar settings, digital marketing is becoming more relevant for those trying to stay afloat. The Orlando SEO professionals will continue to bring their clients professional online marketing, as businesses across the country begin to…

Botify’s Enterprise SEO Platform Delivers a 584% Return on Investment over Three Years, According to Total Economic Impact Study

Study reinforces Botify as an end-to-end SEO management platform with advanced technical capabilities Botify, the leading enterprise SEO platform, released the findings of Forrester's Total Economic Impact (TEI) of Botify, a commissioned study conducted by Forrester Consulting on behalf of Botify. The study revealed that organizations leveraging Botify's platform and proprietary five-step search methodology achieve a return on investment (ROI) of 584% percent over three years. Marketing Technology News: Cohesity…

Growth Marketing Pro Debuts Intuitive SEO Research Tool for Google Chrome

GrowthBar for Google Chrome helps SEO beginners and pros gain competitive insights as they browse the Web Growth Marketing Pro (GMP) announced the launch of GrowthBar, an intuitive new SEO plugin for Google Chrome. GrowthBar is a Chrome extension that gives marketing professionals instant access to critical SEO data points about any website. The plugin also helps unlock the growth channels and keywords that are working for both competitors and allies alike. Marketing Technology News: IDC Publishes Future of Customers…

GoodFirms Latest Survey on SEO to Boost Your SERP Rankings to Adopt New Strategies During COVID-19

Due to the COVID-19, most of the businesses are becoming more reliant than ever on digital marketing. It includes several techniques to promote a brand, product, or service. Companies have been showing more interest in digital marketing and their innovative strategies. Industries from diverse sectors have understood the significance of digital marketing to stay one jump ahead of all competitors. Search Engine Optimization is one of the most powerful strategies in digital marketing. In this unprecedented situation…