Omnicom Public Relations Group Introduces Industry’s First Analytics Platform to Validate Impact of Earned Media on Brand Sales
The new omniearnedID platform empowers communications leaders to demonstrate ROI of earned media
Communicators and marketers have long sought a solution for the problem of evaluating the effectiveness of earned media on business outcomes with the same precision as paid media. That is now possible with the launch of Omnicom Public Relations Group's (OPRG) patent-pending precision communications platform, omniearnedID™.
"Being able to consistently link earned media to sales is a game changer, not just for PR, but a…