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EPAM Named a Leader in the IDC MarketScape: Worldwide Cloud Business Analytics Services 2020

What's the News: EPAM was named a leader in Cloud Business Analytics Services by IDC MarketScape. Why it is important: In a volatile market, data is critical for companies to stay afloat. Leaders in business analytics, like EPAM, can help provide the tools and expertise to pivot quickly and make informed decisions that enable businesses to thrive. Who it affects - Corporate enterprises worldwide. EPAM Systems, Inc., a leading global provider of digital platform engineering and software development services, announced that…

TDWI Releases Updated Analytics Maturity Model Assessment and Guide

Online survey and assessment guide help organizations evaluate the maturity of their analytics and learn where to focus their efforts to maximize its value TDWI, the leading source for in-depth education and research for analytics and data management, announced its new online assessment tool and accompanying guide. TDWI created the Analytics Maturity Model and Assessment in response to requests from organizations to understand how their analytics deployments compare to those of their peers in order to provide best-in-class…

Tiger Analytics Announces New Analytics and AI Solutions Built on Microsoft Cloud Services

Tiger Analytics will leverage Microsoft products and services for building solutions for clients in APAC Tiger Analytics, a leading provider of AI & advanced analytics consulting services has come on board as a Microsoft partner. As part of this relationship, Tiger will leverage Microsoft’s products and services to build AI & advanced analytics solutions for businesses in the APAC region. As businesses globally are aiming to deliver a differentiated customer experience, they are realizing that data is the fuel…

Mspark Promotes Glenn Kawasaki to Vice President, Consumer Analytics

Mspark, a leading shared mail company, has promoted Glenn Kawasaki to Vice President, Consumer Analytics. Glenn joined Mspark in July 2018 as Senior Director, Consumer Analytics. In Glenn’s two years at Mspark, he has built a high-performing data science team, upgraded technology, and implemented best practice processes to drive a higher level of support for Mspark clients. His role in the company will continue to lead the Consumer Analytics team and provide best-in-class strategy and support for our sales teams and…

Zeta Launches Enhanced Marketing Analytics and Insights Solution

Zeta Global, a data-driven marketing technology company that leverages unique data and artificial intelligence to help companies acquire, grow and retain customers, announced the launch of Opportunity Explorer(SM), a real-time market and consumer data analytics and insights solution. Designed to help marketers identify, segment and act upon growth opportunities for their businesses, Opportunity Explorer(SM) ingests demographic, behavioral and location signals from Zeta's proprietary data set of 2.4 billion identities…

COVID-19 Makes Mobile Operators, AI and Analytics as Critical as Hand Sanitizer

As the COVID-19 pandemic spreads across the world, the first thing we all did, after rushing to the store in search of masks and isopropyl alcohol, was to crawl the Internet for information.  And as the pandemic continued to grow, employees everywhere started receiving mandates to work from home, students switched to virtual learning and, in a matter of days, almost every community started to shelter-in-place or voluntary quarantine using the simplest and primordial rule of isolation. Can mobile network operators sustain…

Maxar Selected to Deliver Multi-Domain Analytics System for U.S. Department of Homeland Security

Maxar Technologies, a trusted partner and innovator in Earth Intelligence and Space Infrastructure, announced that it was selected by the U.S. Department of Homeland Security (DHS) to develop an analytics system for characterizing and tracking the behavior of vehicles in multiple domains at scale and in near-real-time. The contract was awarded and is administered through the U.S. Department of the Interior and is valued at $23 million with a five-year period of performance. Marketing Technology News: Confluent Unlocks New…

FollowAnalytics Inks Strategic Deal With Microsoft

In order to accelerate its mobile app building service, FollowAnalytics has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. FollowAnalytics, a San Francisco-based mobile app builder with analytics and engagement features, has posted record growth in the past two months as the company rides the wave of a 336% increase in mobile app development in the U.S. 2020 is expected to be the company's most profitable year since it was founded in 201 The COVID-19…

MeaningCloud Unveils New Text Analytics Tools to Make Market Intelligence More Scalable and Valuable

With its tools for automatic summarization, the discovery of emerging topics and the extraction of meaningful relationships from unstructured content, MeaningCloud simplifies, accelerates and optimizes Market and Competitive Intelligence processes and facilitates the generation of game-changing insights MeaningCloud, a leading company in text analytics and deep semantic analysis, has incorporated new products to its Market and Competitive Intelligence offering. In today's hyperconnected world, companies do not lack sources…

Informatica Named Data Lake Partner of the Year for Cloud Analytics by Snowflake

New Intelligent Cloud Services Accelerator for Snowflake to Provide Access to Industry Leading Cloud-native, High-performance Data Integration Capabilities Informatica, the enterprise cloud data management leader, announced that it has been named the FY2020 Data Lake Partner of the Year award winner by Snowflake, the cloud data platform. Informatica has also been designated an Elite partner in Snowflake's new Technology Partner Program and is now certified Snowflake-ready which validates partner integrations adhere to…

Signals Analytics Lauded by Frost & Sullivan for Enabling Transformative Business Decisions with its Novel Analytical Platform

Signals Analytics' platform can harmonize varied data sources in an automated, configurable manner to derive deep contextual insights Based on its recent analysis of the North American health analytics market, Frost & Sullivan recognizes New York-headquartered Signals Analytics with the 2020 North America Enabling Technology Leadership Award for its novel analytical platform that can harmonize varied data sources in an automated, configurable manner to derive deep contextual insights using natural language processing…

SiriusXM Acquires Podcast Management and Analytics Platform Simplecast

With SiriusXM AdTech Subsidiary AdsWizz, Acquisition Enables End-to-End Offering for Podcasters on One Platform, from Creation to Monetization SiriusXM announced the acquisition of Simplecast, a leading podcast management platform that enables podcasters to publish, manage, and measure their content.  The Simplecast solution, paired with the award-winning monetization platform of AdsWizz, the adtech subsidiary of SiriusXM, creates an end-to-end solution that enables creators to publish and generate revenue from their…

GumGum Sports Brings AI-Powered Sponsorship Analytics to Winmo Sales Platform

Partnership with Winmo marks new GumGum Sports initiative to expand distribution channels for its proprietary data GumGum Sports, the leading AI-powered sponsorship analytics platform, has partnered with Winmo, the industry’s top sales enablement tool, to help sponsorship sales teams identify and evaluate brand partnership opportunities. Winmo’s advertiser profiles will have direct access to select sponsorship analytics from GumGum Sports, pairing key deal insights with the decision-makers responsible for sponsorship…

Topbox Enterprise CX Analytics Unveils Alternative to NPS

Brand Experience Score measures organizational performance by analyzing everyday customer interactions Topbox, makers of enterprise customer experience analytics software, today announced Brand Experience Score (BXS)™, a new customer experience management metric that provides executives with enterprise-level visibility into the performance of customer-impacting areas of their business. BXS leverages Topbox’s core capabilities of aggregating and analyzing all voice and digital customer interactions to generate rolling,…

SAS and Microsoft Partner to Further Shape The Future of Analytics and AI

SAS' AI and analytics more tightly integrate with Microsoft Azure; Microsoft to bring cloud-based SAS industry solutions to its customers Microsoft Corp. and SAS announced an extensive technology and go-to-market strategic partnership. The two companies will enable customers to easily run their SAS workloads in the cloud, expanding their business solutions and unlocking critical value from their digital transformation initiatives. As part of the partnership, the companies will migrate SAS' analytical products and industry…

Amplitude Announces New Breakthrough in Product Analytics

Industry-First No-Code Milestone Analysis Will Help Product Teams Identify How New Users Become High-Value Customers Amplitude, the leader in product intelligence, today announced the launch of its new milestone analysis capability. An industry first, Amplitude’s no-code milestone analysis empowers product teams to pinpoint the exact moments in the customer journey that convert new users into high-value customers. By identifying these key milestones, product teams can engineer product experiences to ensure that more…

3 Ways to Adapt Your Digital Marketing Strategy During the Coronavirus – K2 Analytics Reveals

The recent and sudden transition into the coronavirus world of business has left some brands struggling, but K2 Analytics reveals the ways companies can successfully adapt their digital strategies K2 Analytics INC, a leading digital advertising agency in Las Vegas, identified three key steps businesses can take to adapt to the current social and economic situation brought on by the coronavirus. As many businesses have had to put an indefinite hold on in-person operations, the digital market place has quickly become the…

BriefCam Announces Video Analytics Innovation for Contact Tracing, Physical Distancing

New capabilities to help prevent the spread of COVID-19 and support the safe and responsible re-opening across the globe BriefCam, the industry’s leading provider of Video Content Analytics and VIDEO SYNOPSIS® solutions, today announced significant new capabilities to its product portfolio with v5.6.1 of its innovative and extensible video content analytics platform. The new capabilities will help to prevent the spread of COVID-19 and support the safe and responsible re-opening across the globe. New features available in…

Tru Optik and Deep Root Analytics Enter Agreement to Enhance Audience-Based Targeting Capabilities Within Tru Optik’s Political Data Cloud

Integration Offers Access to Political Audience-Based Segments Across OTT/CTV Tru Optik, the identity resolution leader across OTT and Connected TV (CTV), announced an agreement with Deep Root Analytics, an audience-powered analytics company, to integrate Deep Root’s proprietary audience-based segments – political, public affairs and corporate advocacy – to Tru Optik’s Political Data CloudTM. Through this integration, media companies and political advertisers will be able to leverage Deep Root’s audience segments with rich…

Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data, Analytics, and Google Technology

Corresponding white paper and webinar will help brands navigate the Google ecosystem Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab. The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage best-in-class products to help brands ensure their adtech and martech investments deliver greater digital marketing value. The new Lab is led by…