Browsing Tag

predictive analytics

JAGGAER Unveils “Digital Mind” Strategy With The Introduction Of New Adopt, Assist And Advise Solutions

Embedded intelligence, predictive analytics, and real-time user guidance improve strategic decision making, procurement efficiency, risk reduction and customer success JAGGAER today announces the launch of its “Digital Mind” strategy to boost customer success in the adoption and use of its source-to-settle JAGGAER ONE platform. JAGGAER Digital Mind is a core set of advanced technologies that incorporates prescriptive and predictive analytics, machine learning, natural language processing and other innovative capabilities to…

Qlik Collaborates With AWS to Accelerate Cloud Analytics With SAP Data

Qlik announced a further expansion of its relationship with Amazon Web Services (AWS) with the launch of a collaborative solution that will help enterprises drive more value from SAP data with cloud analytics. Customers can now seamlessly and easily leverage Qlik Data Integration to deliver real-time, analytics-ready data from their SAP systems into AWS, accelerating and enabling cloud data warehousing, data lakes and machine learning initiatives. “Customers are eager to bring SAP data into AWS and leverage AWS as a…

Arturo Appoints Daniela Moody Vice President of Artificial Intelligence

AI Scientist to Lead Applied Machine Learning, Quality Assurance and Technical Product Mapping Arturo, an AI-powered platform that derives property insights and predictive analytics from aerial and satellite imagery, announced the addition of AI scientist Daniela Moody to the team as vice president of artificial intelligence. Based in New Mexico, Moody will focus on data quality assurance, team optimization, technical product mapping, and building out new machine learning and data fusion…

Lakeside Software Technology Supercharges New Lenovo Device Intelligence Plus Digital Experience Management Solution

Lakeside Software, the leader in digital experience management, announced their collaboration with Lenovo to launch Lenovo Device Intelligence Plus, its new enhanced version of its cloud-based Software-as-a-Service PC health management tool. The combination of Lakeside Software's premier digital experience management (DEM) solution, the Digital Experience Cloud, and Lenovo's advanced predictive analytics software, empowers administrators with a broader set of analytics and tools to drive actionable insights…

Neustar Launches Unified Identity Transforming the Future of Customer Data Management

Neustar Inc., a global information services and technology company and leader in identity resolution, today announced the launch of Neustar Unified Identity™, the only end-to-end identity management solution that enables resolution of offline to online identifiers by responsibly connecting people, location, and device data. The new solution powered by Neustar’s unrivaled identity graph platform, OneID™, transforms data management to enable better data-driven decision making and outcomes for brands by supporting data…

Sidecar Builds on Retail-First Strategy With Refresh of Technology and Services Model

Doubling down on its retailer-first strategy, Sidecar has reorganized its proprietary technologies into a single, personalizable solution. The newly formed Sidecar Technology Suite is a digital marketing optimization engine that works across all major advertising platforms, including Google, Microsoft Bing, Facebook, Instagram, and Amazon, to support the full lifecycle of performance marketing in retail. As part of the retailer-first reorganization, Sidecar also refreshed its services offering by introducing a new…

TechBytes with Blake Burrus, SVP of Analytics at Quotient Technology

Hi Blake, please tell us about your current role and how you arrived at Quotient. I lead Quotient's Analytics and Insights team as the Senior Vice President of Analytics. Data and analytics are at the core of everything we do at Quotient, allowing us to power media and promotions with exclusive data, measure outcomes, and optimize performance over time to make our partners more successful. I was excited to come aboard in 2016 after working in marketing effectiveness, measurement and brand innovation for over 20 years.…

AppsFlyer Announces Predictive Analytics Product for SKAdNetwork as Part of SK360

AppsFlyer, the global attribution leader, announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust SKAdNetwork suite, SK360. The new product will be available after Apple will start enforcing its AppTrackingTransparency framework in early spring. The SK360 suite will continue to support the ecosystem throughout Apple's upcoming privacy updates. SKAdNetwork is about to become a major part of campaign measurement and optimization on iOS, following Apple's latest…

Clubhouse Media Group Closes Acquisition of Magiclytics

Clubhouse Media Group, Inc., an influencer-based marketing and media firm with a global aggregate social media reach of over 100 million followers, is pleased to announce the closing of the Company’s acquisition of Magiclytics, the world’s first Revenue Prediction Software platform for influencer-based marketing. Wilfred Man, founder and CEO of Magiclytics, remarked, “Integrating our platform and team into the flourishing influencer model at Clubhouse Media creates enormous complementarity, and we are thrilled to come on…

Microsoft and Experience Analytics Leader Contentsquare Join Forces to Accelerate Digital Transformation

Contentsquare, the global leader in experience analytics, is now partnering with Microsoft Azure’s powerful cloud computing platform to accelerate its growth, drive peak performance and underpin successful innovation. Beyond the strategic cloud adoption, both companies have also forged a partnership around the shared goal of improving customer journeys by driving innovation in the fields of artificial intelligence (AI) and predictive analytics. Marketing Technology News: ironSource acquires SOOMLA to Enrich its Platform…

What is Customer Intelligence: Trends and Standards

The way people shop online has changed drastically in modern times. A study from Dimensional Research showed that around 90 percent of people cited that their purchase decision depended highly on positive reviews. While 86 percent of people said negative reviews made them leave the product/service altogether. This shows how much consumers are likely to investigate a service than relying on the words said by a company. Hence, companies must always be on their front lines when it comes to understanding their customers. With…

Arc Publishing Integrates Sophi.io, Bringing Content Publishers New Analytics and Automation Option

Arc Publishing and Sophi.io today announce the integration of Sophi, The Globe and Mail's suite of automation and predictive analytics solutions. These native integrations will be available to the more than 1,400 websites using the Arc Publishing platform and build on Arc's current integrations and capabilities. "Sophi.io will equip the publishers, broadcasters and brands Arc supports with data and insights to make real-time content decisions that drive business impact," said Scot Gillespie, CTO and GM of Arc. "As an…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Upfluence (Influencer Marketing), Fanplayr (Customer Experience), Ipsos MMA (Predictive Analytics), Bigtincan (Sales Enablement), and Zoom (Unified Communications). SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence Media planning and buying platform SRDS has expanded its footprint into influencer marketing through a partnership with influencer…

Ipsos MMA Announces a Transformational Predictive Analytics Solution

Ipsos MMA (Marketing Management Analytics) Introducing Demand Signals – An always-on, nimble approach to measure, optimize and interact with your marketing plans while re-informing traditional approaches Addressing the Challenge: Sometimes it takes a crisis to really shake things up and drive change. Late one April night in this damnable year, the Ipsos MMA team was processing reams and reams of data looking for answers to explain how changes in marketplace dynamics, competition and consumer behavior affect marketing…

Arc Publishing Integrates Sophi.io

Arc Publishing and Sophi.io announce the integration of Sophi, The Globe and Mail's suite of automation and predictive analytics solutions. These native integrations will be available to the more than 1,400 websites using the Arc Publishing platform and build on Arc's current integrations and capabilities. Marketing Technology News: Cisco To Acquire IMImobile "Sophi.io will equip the publishers, broadcasters, and brands Arc supports with data and insights to make real-time content decisions that drive business impact,"…

Domino Data Lab Bolsters Executive Team

Strategic hires to its senior leadership team include former AWS executives to oversee product and engineering strategy Domino Data Lab, provider of the leading open enterprise data science management platform trusted by over 20% of the Fortune 100, announced four additions to its senior leadership team. These leaders include Chris Dury as SVP of product, Joseph Rozenfeld as SVP of engineering, Jason McClelland as chief marketing officer and John Brunn as chief information security officer amid broad expansion across the…

Tapestry Selects Amperity’s Enterprise CDP

Amperity announced that Tapestry, a leading New York-based house of modern luxury accessories and lifestyle brands including Coach, Kate Spade, and Stuart Weitzman, is deploying its Enterprise Customer Data Platform to drive better personalization and customer experiences. Tapestry will leverage Amperity's AmpID, Amp360, AmpIQ products to generate comprehensive customer profiles that will serve as the basis for rich predictive analytics and improve every interaction with its customers. "Key principles of Tapestry's…

Board Named #1 Sales Performance Management Software Vendor by Dresner Advisory Services

The position is the result of high scores across five key SPM capabilities Global decision-making platform vendor Board International has come out on top in Dresner Advisory Services’ Wisdom of Crowds® Sales Performance Management Market Study 2020. "Congratulations to Board ranking at the top of the vendors we evaluated in our 2020 Sales Performance Management Market Study," said Howard Dresner, founder and chief research officer at Dresner Advisory Services. "This 3rd edition of our study shows that sales performance…

SAP and Qualtrics Introduce Qualtrics XM for Suppliers to Enhance the Source-to-Pay Experience for Procurement Solutions from SAP

SAP SE and Qualtrics announced Qualtrics® XM for Suppliers, a new solution that empowers organizations to identify key areas of improvement across the source-to-pay process to help secure critical supply, increase cost savings, mitigate risk and improve business agility. Qualtrics XM for Suppliers combines data from an organization's SAP® Ariba®, SAP Fieldglass® and SAP S/4HANA® solutions with real-time supplier insights and AI-driven intelligence from Qualtrics, an SAP company. Marketing Technology News: Dynamic Yield…

Amperity and Zendesk to Help Brands Offer Customer Personalization

Amperity, the first AI-powered Customer Data Platform (CDP), announced it will be working in partnership with Zendesk. As part of the initiative, Amperity will integrate natively with Zendesk's customer relationship management (CRM) platform, allowing joint customers to put into play the full breadth and depth of customer intelligence from Amperity. Amperity connects data across disparate systems and uses patented technology to create a persistently accurate and complete 360-degree customer view for every single customer.…