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predictive analytics

Momentum CRM Announces Integration With automotiveMastermind’s Market EyeQ Platform

Momentum CRM, a premier automotive CRM solution, has teamed up with automotiveMastermind (Mastermind), a leading provider of predictive analytics and marketing automation solutions for the automotive industry, to set the new standard in CRM integrations. Momentum CRM recently elevated its user interface to include a dedicated section within its dashboard for Mastermind’s predictive analytics data through Market EyeQ, the company’s sales and marketing platform. This enhanced integration will provide the companies’ mutual…

Contentsquare Completes $190 Million in a Series D Round, Accelerating Innovation in Digital Experience Analytics

Contentsquare, the global leader in experience analytics, announced today a $190 million Series D funding round, bringing total funding to date to $310 million. This round is led by BlackRock’s Private Equity Partners team, who joins existing investors Bpifrance (through their Large Venture fund), Eurazeo Growth, Canaan, GPE Hermes, Highland Europe, H14 and KKR, most of whom participated in this round. Sapiance Capital Limited is also providing credit to the company. This new capital will help Contentsquare to continue to…

Newly Launched IRI CPG Demand Index Tracks Consumer Product Demand in Wake of COVID-19 Crisis

IRI CPG Demand Index Expands Suite of New IRI Resources, Analyses and Thought Leadership Reports to Help CPG Manufacturers and Retailers Understand and Navigate Product Demand, Supply Chain Opportunities and Shopper Behavioral Shifts Amid COVID-19 IRI, a global leader in innovative solutions and services for consumer, retail and media companies,e-released the IRI CPG Demand Index, a proprietary metric measuring weekly changes in consumer purchases, by dollar sales, against the year-ago period across departments,…

Machine Learning is Your Secret Weapon for Customer Acquisition

If you’re looking for a strategy to get ahead when it comes to customer acquisition, Machine Learning can be your secret weapon. While Machine Learning does fall under the larger category of Artificial Intelligence (AI), it’s a bit more specific and can be an extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine Learning, however, can automate tasks and apply predictive analytics that drives meaningful growth.…

Bank Fees are Getting Squeezed in the Face of Regulation and New Competitors, Putting 5% of Revenues at Risk, Accenture Report Finds

Eliminating fees, increasing transparency and helping customers make good financial decisions could stem losses and help banks increase revenues Incumbent banks are at risk of losing billions of dollars in retail revenues in the next three to five years, as new competitors draw customers with no-fee banking services and regulators in select markets mandate simple banking fee structures to protect consumers, according to a new report from Accenture . The report, titled “Purpose-Driven Banking: Can Trust Create Win-Win…

Big Data: The Role of Predictive Analytics in Sales Growth 

The analysis of a large volume of data is already an indispensable part of the decision-making process for any business, regardless of its volume. Big data is used to resolve routine problems, such as improving the conversion rate or to achieve customer loyalty for an eCommerce business. But did you know that you can also use it to predict situations before they occur? This is the added value of predictive analytics, the use of big data to anticipate user behaviour based on historical data and act accordingly to optimise…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zuant, Publix, Amplitude, Checkpoint Systems, and Genesys. Zuant Stops Event Lead Evaporation with Seamless Follow-Up to Drive ROI Zuant understands the pain of leads that die from neglect after an event. To prevent this, the award-winning mobile lead capture cloud solution, announces Zuant Lead Follow-up.  Generated from the Zuant app, event leads flow automatically into it’s…

Amplitude Acquires Predictive Analytics Pioneer ClearBrain

The patent-pending, machine learning technology will help digital teams make big product bets faster Amplitude, the leader in product intelligence, announced that it has acquired ClearBrain, a predictive analytics startup. This is Amplitude’s first acquisition, and with it, customers will be able to instantly predict which features, campaigns and product bets are most likely to drive revenue growth without extensive A/B testing. In addition to integrating ClearBrain’s technology, Amplitude will be adding ClearBrain’s…

TechBytes with Andrew McCasker, Chief Technology Officer at PreciseTarget

Tell us about the role and team/technology you handle at Precise Target. The team is a mix of data scientists and application developers. The data scientists design models and process billions of records to create consumer taste profiles for 220 million U.S. adults. The application developers create the platform that allows our brand and retail partners to target those new and potential customers and analyze results. How has Retail Tech industry evolved in the last decade or so? Predictive analytics, AI and machine…

Unified Account Intelligence Empowers Enterprise-Class B2B Marketers

MRP releases industry leading ABM functionality to put control in the hands of marketers: data management, AI modeling and scoring, audience activations, and cross platform account based reporting MRP Prelytix, the only enterprise-class predictive ABM platform, announced the launch of MRP Prelytix version 2.5, the latest upgrade to the industry leading predictive analytics and account-based marketing platform. Recently cited as the leading ABM platform in Ovum’s ABM Market Radar Report, MRP Prelytix 2.5 delivers a single…

5 Ways Predictive Intelligence Improves Customer Experience

Predictive Intelligence tools are helping companies improve their bottom line and reach their customers effectively. The term “Predictive Intelligence” might sound like an advanced tool that belongs in a Science fiction film. Nowadays, marketers are using this technology to deliver what their customers need. Also referred to as Predictive Analytics, Predictive Intelligence is composed of Statistics, Data Mining, Algorithms, and Machine Learning. It gives companies a powerful new edge, compensating for the ever-expanding…

TechBytes with Bryan Brown, CPO of Terminus

"Things like Machine Learning and Predictive Analytics help marketers more quickly and easily scale their account-based practice across their company." Hi Bryan. You come from a very diverse technical background. Tell us about your current role at Terminus and the team/technology you handle in the company. I joined Terminus back in 2016, to lead the product and engineering teams as we scaled our ABM product. On a very high level, I focus on building software that will lead the charge into account-centric B2B. The…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from CDK Global, Inc., automotiveMastermind, Qualtrics, ZipperAgent and Tamatem. CDK Global Research Reveals Impacts of Customer Experience Roles in Automotive Retail Industry CDK Global, Inc., a leading retail automotive technology company, announced today new research findings on the evolving Customer Experience (CX) Manager role in dealerships, specifically how women are finding…

automotiveMastermind Will Integrate Pre-Owned Functionality Into its Market EyeQ Sales Platform

automotiveMastermind, part of IHS Markit and a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers across the country, today announced it will add both certified pre-owned (CPO) and pre-owned vehicle inventory and functionality into its Market EyeQ sales platform. The announcement was made during the 2020 National Automobile Dealers Association (NADA) Show taking place now through Feb. 17 in Las Vegas. Market EyeQ integrates strategic information from IHS Markit…

automotiveMastermind Makes Strategic Decision to Strengthen Product and Technology Divisions

automotiveMastermind, part of IHS Markit, and a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers, hired one executive and promoted another as an extension of the company's product and technology departments. Mastermind hired Andrew McGuire as Vice President of Product Data and promoted Michael Ferreira to Vice President of Information Technology. Both strengthen Mastermind's product and technology teams. Marketing Technology News: ConvergeOne and NICE Announce…

Data and MarTech Intertwined in 2020

As we move into the next decade, data is set to become the cornerstone of MarTech. Marketers today have access to a more detailed, wider pool of data than ever before. However, this raises a number of key questions. How should businesses evolve sound data strategies that deliver tangible results? How can developments in data capture and storage be brought in consonance with evolving legal and compliance standards? When collecting data from users, it’s important to keep in mind the evolving nature of the legal and compliance…

MarTech Opportunities in the 2020 Decade

A portmanteau combining the words Marketing and Technology, MarTech describes one of the greatest paradigm shifts in the history of marketing: the arrival of data-driven technology platforms. Over the past two decades, tech went from playing a peripheral role in Marketing to becoming an integral part of all Marketing processes. In essence, Marketing today is MarTech. Martech helps marketers address audiences that are more informed, tech-savvy, and connected than ever before. What is the MarTech opportunity? As of January…

TechBytes with Carol Hamilton, Regional Director EMEAA Compliance and Fraud Solution at GBG

Tell us about your role/team at GBG? I am responsible for the Fraud and Compliance business across EMEAA at GBG, the global Identity Data intelligence Specialist. I have an International team that provides expertise to our customers, helping solve their fraud and compliance challenges. The team also delivers our solutions to customers ensuring they drive value and support a smooth client journey. What is GBG? How is it different from other Identity Data Intelligence companies? GBG helps 19,000 organizations across the…

MarTech Interview with Ross Kramer, CEO at Listrak

"Big Data platforms have allowed us to drive increased real-time reactions to customer behavior and personalization which has helped us deliver on customer expectations." Hi Ross, tell us about your role and journey into technology. My journey into the world of technology started when I was pretty young. Growing up, I was fascinated by computers and I started selling them when I was still in high school. From there, I founded a web hosting and web design business while I was in college, and when I graduated, myself and a…

Data Driver Cinelytic Engages Warner Bros. Pictures International to Utilize Their Revolutionary AI-Driven Content and Talent Valuation…

Data-Informed Decision Making to Enhance the Greenlight Process for Film Studios Cinelytic Inc., has announced that Warner Bros. Pictures International (WBPI) has officially signed on to use their platform - a revolutionary new AI-driven project management system that was launched for the motion picture industry last year. WBPI will leverage the power of Cinelytic to inform decision making around content and talent valuation to support release strategies. Cinelytic engages Warner Bros. Pictures International to use…