Browsing Tag

predictive analytics

Microsoft and Experience Analytics Leader Contentsquare Join Forces to Accelerate Digital Transformation

Contentsquare, the global leader in experience analytics, is now partnering with Microsoft Azure’s powerful cloud computing platform to accelerate its growth, drive peak performance and underpin successful innovation. Beyond the strategic cloud adoption, both companies have also forged a partnership around the shared goal of improving customer journeys by driving innovation in the fields of artificial intelligence (AI) and predictive analytics. Marketing Technology News: ironSource acquires SOOMLA to Enrich its Platform…

What is Customer Intelligence: Trends and Standards

The way people shop online has changed drastically in modern times. A study from Dimensional Research showed that around 90 percent of people cited that their purchase decision depended highly on positive reviews. While 86 percent of people said negative reviews made them leave the product/service altogether. This shows how much consumers are likely to investigate a service than relying on the words said by a company. Hence, companies must always be on their front lines when it comes to understanding their customers. With…

Arc Publishing Integrates Sophi.io, Bringing Content Publishers New Analytics and Automation Option

Arc Publishing and Sophi.io today announce the integration of Sophi, The Globe and Mail's suite of automation and predictive analytics solutions. These native integrations will be available to the more than 1,400 websites using the Arc Publishing platform and build on Arc's current integrations and capabilities. "Sophi.io will equip the publishers, broadcasters and brands Arc supports with data and insights to make real-time content decisions that drive business impact," said Scot Gillespie, CTO and GM of Arc. "As an…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Upfluence (Influencer Marketing), Fanplayr (Customer Experience), Ipsos MMA (Predictive Analytics), Bigtincan (Sales Enablement), and Zoom (Unified Communications). SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence Media planning and buying platform SRDS has expanded its footprint into influencer marketing through a partnership with influencer…

Ipsos MMA Announces a Transformational Predictive Analytics Solution

Ipsos MMA (Marketing Management Analytics) Introducing Demand Signals – An always-on, nimble approach to measure, optimize and interact with your marketing plans while re-informing traditional approaches Addressing the Challenge: Sometimes it takes a crisis to really shake things up and drive change. Late one April night in this damnable year, the Ipsos MMA team was processing reams and reams of data looking for answers to explain how changes in marketplace dynamics, competition and consumer behavior affect marketing…

Arc Publishing Integrates Sophi.io

Arc Publishing and Sophi.io announce the integration of Sophi, The Globe and Mail's suite of automation and predictive analytics solutions. These native integrations will be available to the more than 1,400 websites using the Arc Publishing platform and build on Arc's current integrations and capabilities. Marketing Technology News: Cisco To Acquire IMImobile "Sophi.io will equip the publishers, broadcasters, and brands Arc supports with data and insights to make real-time content decisions that drive business impact,"…

Domino Data Lab Bolsters Executive Team

Strategic hires to its senior leadership team include former AWS executives to oversee product and engineering strategy Domino Data Lab, provider of the leading open enterprise data science management platform trusted by over 20% of the Fortune 100, announced four additions to its senior leadership team. These leaders include Chris Dury as SVP of product, Joseph Rozenfeld as SVP of engineering, Jason McClelland as chief marketing officer and John Brunn as chief information security officer amid broad expansion across the…

Tapestry Selects Amperity’s Enterprise CDP

Amperity announced that Tapestry, a leading New York-based house of modern luxury accessories and lifestyle brands including Coach, Kate Spade, and Stuart Weitzman, is deploying its Enterprise Customer Data Platform to drive better personalization and customer experiences. Tapestry will leverage Amperity's AmpID, Amp360, AmpIQ products to generate comprehensive customer profiles that will serve as the basis for rich predictive analytics and improve every interaction with its customers. "Key principles of Tapestry's…

Board Named #1 Sales Performance Management Software Vendor by Dresner Advisory Services

The position is the result of high scores across five key SPM capabilities Global decision-making platform vendor Board International has come out on top in Dresner Advisory Services’ Wisdom of Crowds® Sales Performance Management Market Study 2020. "Congratulations to Board ranking at the top of the vendors we evaluated in our 2020 Sales Performance Management Market Study," said Howard Dresner, founder and chief research officer at Dresner Advisory Services. "This 3rd edition of our study shows that sales performance…

SAP and Qualtrics Introduce Qualtrics XM for Suppliers to Enhance the Source-to-Pay Experience for Procurement Solutions from SAP

SAP SE and Qualtrics announced Qualtrics® XM for Suppliers, a new solution that empowers organizations to identify key areas of improvement across the source-to-pay process to help secure critical supply, increase cost savings, mitigate risk and improve business agility. Qualtrics XM for Suppliers combines data from an organization's SAP® Ariba®, SAP Fieldglass® and SAP S/4HANA® solutions with real-time supplier insights and AI-driven intelligence from Qualtrics, an SAP company. Marketing Technology News: Dynamic Yield…

Amperity and Zendesk to Help Brands Offer Customer Personalization

Amperity, the first AI-powered Customer Data Platform (CDP), announced it will be working in partnership with Zendesk. As part of the initiative, Amperity will integrate natively with Zendesk's customer relationship management (CRM) platform, allowing joint customers to put into play the full breadth and depth of customer intelligence from Amperity. Amperity connects data across disparate systems and uses patented technology to create a persistently accurate and complete 360-degree customer view for every single customer.…

Alteryx Partners with Adobe to Advance Marketing Insights and Accelerate Business Outcomes with Alteryx Analytic Process Automation

New Integration and Solutions Increase Marketing ROI and Deepen Analytics for Customer 360 and Predictive Insights with Simple Point-and-Click Experience Alteryx, Inc., a leader in analytic process automation (APA), announced a partnership with Adobe to provide marketers access to new analytics and data science solutions through Adobe Exchange. Alteryx APA™ unifies analytics, data science and process automation in one self-service platform, making it easy for marketers to answer any question from Adobe Experience Cloud…

8×8 Cloud Communications Pulse Reveals New Workforce Reality Trends

8x8, Inc, a leading integrated cloud communications platform, announced its findings from an analysis of usage trends across its more than one million global business users. Organizations shifting to remote work are driving new employee communications behaviors as app usage for business communication and collaboration has more than doubled, which is leading to nearly 2.5X more voice calls and 6X more video meetings. In 2020, organizations around the world have realized that remote work is no longer a nice-to-have perk, but…

IRI Acquires Leading Supply Chain Analytics Provider, RSi

Transaction adds RSi’s best-in-class supply chain solutions to IRI’s leading technology, retailer data and broader suite of solutions IRI, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, announced that it has acquired Retail Solutions, Inc. (RSi), the leading provider of supply chain solutions for CPG manufacturers and retailers. The addition of RSi’s solutions to the industry-leading IRI Liquid Data® technology platform will offer the industry’s most comprehensive…

Hitachi ID’s New Executive Leadership Modernizes Digital Identity and Access

Leadership team to accelerate secure outcomes against common vulnerabilities and threats for customers Hitachi ID announced new executive leadership appointed to modernize how Hitachi ID delivers identity and access to Fortune 5000 companies around the world. With the rising cost of data breaches and interest in protecting its own environments globally, Hitachi, Ltd. completed acquisition of Hitachi ID in early 2020 and appointed Chief Executive Officer Kevin Nix to accelerate secure outcomes for customers against common…

Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers

New “CATIE” Solution Optimizes Facebook Ad Creative on Performance, Cost Aisle Rocket, a growth-driven marketing agency that unifies creative services, data and technology to drive results, announced today the launch of its Creative Attribute Tracking and Intelligence Engine (CATIE), a new predictive analytics tool for optimizing creative elements across Facebook advertising campaigns. Marketing Technology News: Automation Anywhere Strengthens Channel Program to Accelerate Global Partner Success The CATIE technology…

FICO Appoints New EVPs for Sales and Corporate Strategy

Stephanie Covert will lead Sales and Marketing; Tab Bowers will lead Corporate Strategy Stephanie Covert named executive vice president, Sales and Marketing, effective October 1 Tab Bowers named executive vice president, Corporate Strategy Covert replaces Wayne Huyard who is transitioning to a new part-time advisory position at FICO Global analytics software firm FICO announced it has appointed Stephanie Covert as executive vice president, Sales and Marketing, effective October 1. Covert replaces Wayne…

automotiveMastermind Enhances Market EyeQ Sales Platform With Pre-Owned and Manheim Market Report Integration

automotiveMastermind, part of IHS Markit and a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers, announced the integration of pre-owned vehicle functionality with the Manheim Market Report (MMR) wholesale vehicle values within its Market EyeQ sales platform. Market EyeQ's pre-owned functionality allows dealers to unlock additional sales opportunities by matching customers of pre-owned vehicles with relevant offers through the platform's behavior-based predictive…

Meredith Corporation Launches Meredith Data Studio

Data Studio’s Suite of Offerings Includes Full-Service Data Solutions, Predictive Analytics, Paid Consulting and Self-Service Tools Meredith Corporation, the leading brand-led media company reaching more than 190 million American consumers and nearly 95% of all U.S. women, launches its Meredith Data Studio, a suite of advertising solutions leveraging the company’s vast, proprietary, first-party data and predictive insights capabilities to help inform its partners’ marketing, product and business strategies. The offerings…

automotiveMastermind Hires & Promotes New Executives to Strengthen Leadership Team

automotiveMastermind, part of IHS Markit and a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers, has hired two new executives and promoted one to add to its leadership team. Charity Taylor joins the team as vice president of data analytics, and Matt Leone joins as chief operating officer leading the operations, finance and human resources teams. Mastermind has promoted Tomy Szczypiorski from national enterprise account director to vice president of national…