Boathouse Capital Provides Funding for Acquisitions, Growth, Artificial Intelligence and Machine Learning Integrations TapClicks, the global leader in marketing intelligence, …
New Era of Business Intelligence Belongs to AI ML and Data Analytics
Going by the current trends in the industry, both Business Intelligence (BI) and Data Analytics have a key role to play in the economy. …
Email Open Rates: Leveraging Personalization to Be Ever in Your Favor
Over fifty percent of consumers say they delete at least half of all brand marketing emails in their inboxes without …
How to Close the Gap Between Sales Forecasting and Reality
Sales forecasting is part of every company’s standard operating procedure. Each sales leader has their own process for arriving at …
MarTech Interview with Oscar Carlsson, Chief Innovation Officer, Cint
"By measuring the conversion rates from advertising to e-commerce sites we will get a more holistic view of the customers …
Demystifying Predictive Analytics
What if you had a crystal ball that could tell you which leads are sales-ready and which need some nurturing? …
Contentsquare Raised $60 Million Series C Round Led by Eurazeo, Bringing Total Venture Capital Funding to $120 Million Since 2016
Funding Marks Latest Milestone for Digital Experience Insights Platform as Company Accelerates Growth in AI and Predictive Analytics Contentsquare, a fully-automated …
RedEye Selects SnapLogic for AI-Powered Customer Data Platform
Marketing Automation Firm Chooses SnapLogic Integration Platform to Support Key Marketing Systems for Renowned UK Brands SnapLogic, provider of the …
Interview with Janice Caston, VP Global Marketing, Toluna
"Today's marketing research platforms have evolved to provide a better quality of insights. This innovation has totally disqualified the idea …
CSU-Global Teams with Analytics Leader SAS to Offer Joint Certificate
Students Earning Applied Data Analytics Certificate Will Get a Leg up in Booming Analytics Economy Students at Colorado State University-Global …
A Penny For Your Thoughts: Can Consumers Become The Benefactors Of Our Own Data?
Have you ever heard someone say, “A penny for your thoughts”? I hear the expression regularly, but no one has …
Evergage Personalization Book Honored in 2018 PR World Awards
“One-to-One Personalization in the Age of Machine Learning” Dubbed a “Marketing Achievement of the Year” for Helping Companies Learn How …
SessionM Delivers New Salesforce Integration to Transform How Global Brands Deliver Real-Time, Personalized Experiences
Putting Customer Data at the Heart of Engagement to Drive Deeper Loyalty SessionM announced a new integration with Salesforce, the global leader …
IRI Announces Enhancements to IRI Verified Audiences
IRI Verified Audiences Enable Unprecedented Personalization, Targeting and Messaging Capabilities That Improve Marketing Performance IRI, a global leader in innovative solutions …
Versium Surpasses 1 Billion Monthly Records Scored with its AI Predictive Targeting Engine
Expanding Proprietary LifeData to 1.5 Trillion Attributes Hones Targeting Predictability Versium, a market-leading predictive analytics company, announced a major milestone …
Orchestrate and Execute ABM with Predictive Analytics
When big data first became a trendy talking point among sales and marketing teams, it felt like the answer to …
Eight Things That Matter from Gartner Digital Marketing Conference
At its recent Digital Marketing Conference, Gartner famously called the future of marketing “fast, frenetic, and fantastic” and we couldn’t …
Visualizing Machine Learning: How Do We Humanize The Intelligence?
These are exciting times for data science professionals. With the rapid advances being made in analytics, specifically around machine learning, …
Interview with Jon Clarke, CEO, Cyance
"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the …
Leadspace Joins Radius Brand; Set to Disrupt B2B Data Intelligence Ecosystem
Radius and Leadspace, the Two Leaders in Data Intelligence for B2B Sales and Marketing Have Announced That They Are Joining …