predictive analytics

"Things like Machine Learning and Predictive Analytics help marketers more quickly and easily scale their account-based practice across their company." Hi Bryan. You come from a very diverse technical background. Tell us about your current role at Terminus and the team/technology you handle in the company. I joined Terminus back in 2016, to lead the product and engineering teams as we scaled our ABM product. On a very high level, I focus on building software that will lead the charge into account-centric B2B. The…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from CDK Global, Inc., automotiveMastermind, Qualtrics, ZipperAgent and Tamatem. CDK Global Research Reveals Impacts of Customer Experience Roles in Automotive Retail Industry CDK Global, Inc., a leading retail automotive technology company, announced today new research findings on the evolving Customer Experience (CX) Manager role in dealerships, specifically how women are finding…

automotiveMastermind, part of IHS Markit and a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers across the country, today announced it will add both certified pre-owned (CPO) and pre-owned vehicle inventory and functionality into its Market EyeQ sales platform. The announcement was made during the 2020 National Automobile Dealers Association (NADA) Show taking place now through Feb. 17 in Las Vegas. Market EyeQ integrates strategic information from IHS Markit…

automotiveMastermind, part of IHS Markit, and a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers, hired one executive and promoted another as an extension of the company's product and technology departments. Mastermind hired Andrew McGuire as Vice President of Product Data and promoted Michael Ferreira to Vice President of Information Technology. Both strengthen Mastermind's product and technology teams. Marketing Technology News: ConvergeOne and NICE Announce…

As we move into the next decade, data is set to become the cornerstone of MarTech. Marketers today have access to a more detailed, wider pool of data than ever before. However, this raises a number of key questions. How should businesses evolve sound data strategies that deliver tangible results? How can developments in data capture and storage be brought in consonance with evolving legal and compliance standards? When collecting data from users, it’s important to keep in mind the evolving nature of the legal and compliance…

A portmanteau combining the words Marketing and Technology, MarTech describes one of the greatest paradigm shifts in the history of marketing: the arrival of data-driven technology platforms. Over the past two decades, tech went from playing a peripheral role in Marketing to becoming an integral part of all Marketing processes. In essence, Marketing today is MarTech. Martech helps marketers address audiences that are more informed, tech-savvy, and connected than ever before. What is the MarTech opportunity? As of January…

Tell us about your role/team at GBG? I am responsible for the Fraud and Compliance business across EMEAA at GBG, the global Identity Data intelligence Specialist. I have an International team that provides expertise to our customers, helping solve their fraud and compliance challenges. The team also delivers our solutions to customers ensuring they drive value and support a smooth client journey. What is GBG? How is it different from other Identity Data Intelligence companies? GBG helps 19,000 organizations across the…

"Big Data platforms have allowed us to drive increased real-time reactions to customer behavior and personalization which has helped us deliver on customer expectations." Hi Ross, tell us about your role and journey into technology. My journey into the world of technology started when I was pretty young. Growing up, I was fascinated by computers and I started selling them when I was still in high school. From there, I founded a web hosting and web design business while I was in college, and when I graduated, myself and a…

Data-Informed Decision Making to Enhance the Greenlight Process for Film Studios Cinelytic Inc., has announced that Warner Bros. Pictures International (WBPI) has officially signed on to use their platform - a revolutionary new AI-driven project management system that was launched for the motion picture industry last year. WBPI will leverage the power of Cinelytic to inform decision making around content and talent valuation to support release strategies. Cinelytic engages Warner Bros. Pictures International to use…

As technology and AI show no sign of slowing down, it’s understandable why they have become the norm for innovative and thriving businesses around the world. It’s not only about the tech industry that’s evolving, but also customer-centric sectors, like retail. Gone are the days when retailers and managers only focused on common practices for merchandising: premium shelf space, color block merchandising, avoiding stock-outs. With the help of cutting-edge tech, such as remote Eye Tracking and Big Data analytics, retail…

The crystal ball - oft spoken of in folkloric terms, but never available when you need it - has entered the realm of possibility. In our switched-on world, where digital interaction is present virtually every moment of an individual’s life, we as marketers now have the tools to peer into the future using data - not crystalline - to gaze forward at where our business is going. Predictive analytics - the process of using new and historical data to foresee the result, activity, behavior, and trends of our consumer base - is…

29-Year Federal Law Enforcement Veteran Brings Expertise in Anomalous Behavior Detection and Risk-Based Mitigation Lumina, a predictive analytics company whose AI-driven Radiance platform helps keep people and places safe and secure, announced today that Dr. Kathleen Kiernan will join its Advisory Board, effective immediately.  She will serve alongside Jeb Bush, former Florida Governor; Michael Chertoff, former Department of Homeland Security Secretary; and Charles Allen, former Assistant Director of Central Intelligence…

Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) are the most powerful technologies in any modern marketer's tech stack. In 2017, statistics revealed that marketing technologies have advanced mostly around data management and customer data analytics. Insights from business data are now offered as an amalgamation of a CRM and a DMP that blend into a Customer Data Platform (CDP). What is a CDP?  The CDP…

Keelin McDonell, SVP at Narrative Science Blogs about the Best 5 AI Sessions at Dreamforce that Will Change How You Use Salesforce So you’re building your Dreamforce Agenda. That’s no small undertaking, with four days of programming and hundreds of useful events to choose from each day. This year, I’ll be on a panel about how AI can help companies accelerate their growth, so I’ve been paying attention to the AI-focused events on offer. Recommended: Dreamforce Interview with Keelin McDonell, SVP at Narrative Science…

Institutions Can Leverage Transaction Data to Better Understand Customers, Increase Relevancy and Boost ROI Raddon, a Fiserv company and provider of innovative research, insightful analysis and strategic guidance to financial institutions, has launched a new solution to help financial institutions better understand customers’ and members’ lifestyles and banking behaviors. Predictive Analytics from Raddon allows financial institutions to build deeper relationships with members and customers through sophisticated targeting…

The Award-Winning, Full-Length Book - 'One-To-One Personalization in the Age of Machine Learning' - Describes How to Harness Customer and Prospect Data to Power Great Customer Experiences Evergage, The 1-to-1 Platform company, announced it has released the second edition of its award-winning book "One-to-One Personalization in the Age of Machine Learning." Co-authored by Evergage's Karl Wirth, CEO, and Katie Sweet, Director of Content Marketing, the 220-page book provides actionable strategies for harnessing data across…

SAS again ranks number one for market share, according to the IDC report, Worldwide Big Data and Analytics Software 2018 Market Shares: Demand Across All Use-Case Patterns. SAS led with a 27.7% market share in the advanced and predictive analytics category in 2018, more than twice that of the next competitor. SAS has led in the predictive and advanced analytics category since IDC started tracking the market in 1997 and has shown continued revenue growth in the category each year. "As the volume and complexity of data…

Bottlenecked business processes can spell slow-motion disaster for companies in search of a competitive edge. So why do so many of these businesses rely on a few trained Data Specialists to not only provide the rest of the team with valuable information to help them execute and achieve but furthermore conduct their own higher-level analyses that help forecast the future? Companies around the world face data accessibility challenges, and they’re distinctly harmful to IT departments and prevent them from making all the…

"I do believe that multiple industries are going to be affected by drones. It will not happen overnight but we do see regulation starting to catch up to the technology." Hi Didi. Tell us about your role and the team/technology you handle at SkyX. In the early days of SkyX, I had the privilege of setting the company’s vision, goals, and milestones, all the while assembling a team of highly talented individuals, each coming from diverse cultural and professional backgrounds. Throughout, it has been my responsibility to lead…

Leading creative and marketing firm announced its expansion beyond the advertising industry BOLD Worldwide, a leading creative and marketing firm, announced its expansion beyond the advertising industry to challenge the antiquated methods used by traditional consulting firms by unifying and integrating big data, corporate strategy, creative services, and marketing solutions into a predictive driven, cost-effective, end-to-end growth solution for organizations of all sizes. "For almost fifteen years, BOLD Worldwide supported…