Mobilewalla, a global leader in consumer intelligence solutions, announced an expansion of their partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising. Under the expanded partnership, Mobilewalla will now be included as part of the Branded Hierarchy in the Lotame Data Exchange (LDX).

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Lotame is an industry leader and we are excited to expand our relationship with them and work more closely with their platform partners,” said Anindya Datta, Mobilewalla CEO & Founder.

“Lotame is an industry leader and we are excited to expand our relationship with them and work more closely with their platform partners,” said Anindya Datta, Mobilewalla CEO & Founder. “Making our high quality, highly precise data available through their marketplace helps our joint customers increase the effectiveness of the marketing campaigns and marketing spend.”

LDX gives global buyers direct access to hundreds of premium sellers of high-quality second- and third-party data. The marketplace provides instant access to thousands of pre-packaged and custom audience segments, built to drive digital media into programmatic destinations around the world.

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With rich insights into consumer behavior, Mobilewalla’s proprietary solutions help organizations make more informed business decisions and effectively acquire, understand and retain their most valuable customers. Enterprises can effectively and efficiently reach their highest value customers using audience segments from Mobilewalla. Thousands of consumer data points are modeled into campaign-specific, syndicated or custom, audiences to deliver the right message to the right customer at the right time. Our audience segments can be deployed in digital and social channels including Facebook, Twitter and Instagram.