Browsing Tag

lotame

Lotame Unveils Panorama ID, the First Global Cookieless Identity Solution for a Privacy-First Open Web

New cookieless ID powers relevant & responsible omnichannel advertising, while empowering consumers with a universal and persistent opt-out across every digital touchpoint, browser & device Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced the launch of Lotame Panorama ID, the first global, people-based identity solution for a cookieless open web. Powered by Lotame’s patented graphing technology, its identity…

Amobee Announces Global Social Data Partnership With Lotame

Amobee, the global advertising technology company reinventing advertising for the converging world, announced a global social data partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, for enhanced audience targeting and activation across major social networks. Marketing Technology News: Salesforce Announces Digital 360 -Transforming Customer Engagement for the All-Digital, Work from Anywhere World Social Audience…

TechBytes with Amy Yeung, General Counsel and Chief Privacy Officer at Lotame

Hi Amy. Tell us about your journey into data privacy. My data privacy “dive into the deep end” started with ZeniMax, a domestic game publisher. They set their sights on becoming a global gaming publisher with a global software platform footprint. Today, we’d call that SaaS, but at the time, the concept was radical and, paired with the competitiveness of the industry and the breadth, it was an ambitious project. We quickly realized to accomplish these goals, we’d need to figure out how to move a lot of information…

Lotame Appoints Comscore’s Amy Yeung as General Counsel & Chief Privacy Officer

Data privacy expert will lead the company's legal, compliance and privacy functions Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, announced the appointment of Amy Yeung as the company’s new General Counsel and Chief Privacy Officer. In addition to overseeing all legal functions, Yeung will spearhead Lotame’s privacy protocols across its business, providing consumers with transparency,…

AdTech Pro Adam Solomon of Lotame Chats About #DMEXCO 2019

Last week, MarTech company Lotame, was at DMEXCO 2019. At the global event for AdTech innovations and discussions, Lotame announced the launch of Lotame PDX to respond to persistent demands from the market for "increased data trust, transparency, and quality." At the event, we caught up with Lotame's CMO and AdTech Veteran, Adam Solomon. Here is what Adam had to say: What differentiates Lotame PDX from other data exchanges? Today’s privacy-sensitive climate - post-GDPR and pre-CCPA - makes finding the right data…

Lotame Sees 1,200% YoY Growth in Second-Party Data Adoption Globally

Company also taps data expert from L'Oréal, MediaMath & Yahoo as GM of Global Data Marketplace as second-party data adoption skyrockets in response to regulation and calls for transparency Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, announced 1,200% year-over-year growth in second-party data adoption from April 2018 to April 2019 based on usage of Lotame’s 2nd-Party Data…

Lotame Unveils Industry’s Most Connected TV Offering: Lotame TV

Company continues its unstacked push, launching TV + digital product suite designed to help marketers connect TV viewership audiences for cross-screen digital campaigns Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers, and agencies find new customers, increase engagement, and grow revenue through audience data, announced the launch of the industry’s most connected TV product suite: Lotame TV. Lotame TV enables advertisers to seamlessly connect, build, target, activate, and…

TechBytes with Evgeny Popov, Global Vice President at Lotame

Tell us about your role and the team/technology you handle at Lotame. I am the Head of Global Data Solutions where I am responsible for driving data revenue globally (APAC, EMEA, LATAM, and NA) for the Lotame Data Exchange via data acquisition deals and strategic partnerships. To manage our global data solutions business across both the buy and sell sides, I work closely with the data operations team and supervise the global data sales. In this role, I’m aiming to change the world of data across the entire supply…

MarTech Interview with Eric Wheeler, CEO, 33Across

"AttentionX is the first programmatic exchange to offer only viewable inventory and Attention-based Advertising." Tell us about your role and journey into technology. What galvanized you to start 33Across? I co-founded 33Across after running Digital agencies for many years. I was inspired by the potential of Programmatic Advertising and data to transform the ways in which brands were reaching consumers and optimizing their investments. How do you prepare for the highly disruptive Advertising Technology ecosystem? We stay…

TechBytes with Adam Solomon, Chief Marketing Officer at Lotame

Tell us about your role and the team/technology you handle at Lotame. I’ve taken on the role of CMO at Lotame where I lead strategic marketing and product development for the company globally, supporting worldwide demand for our unstacked approach to data solutions. Tell us about the ‘unstacked’ approach that Lotame provides and promotes. The large marketing stack companies offer data management technologies as a feature of a much larger Rube Goldberg machine that is underprioritized, underinvested, underdeveloped, and…

Lotame Unveils Unstacked Approach to Data Solutions for Publishers, Marketers & Agencies

In Support of New Approach, Company Launches Data Firehose as a Service Solution & Taps Viacom, Time Inc. and Hearst Vet Adam Solomon as CMO Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced new product and personnel moves that reinforce its unstacked approach. Among publishers and marketers, the need for data-driven solutions has exploded. For publishers, data…

Lotame Sees 460% Growth in Second-Party Data Adoption Globally in 2018

Company Launches Syndicate Online Marketplace to Provide Further Transparency in Second Party Transactions Lotame, a real-time data solutions company that empowers clients to turn data into actionable audience insights and positive ROI, announced they saw 460% growth in second-party data adoption globally in 2018. Second-party data is data sold by its owner in a private 1:1 transaction. With this type of data available, buyers understand exactly where the data is coming from and how reliable it ultimately is. Marketers…

DATA: US Marketers Increasingly Targeting Animal Lovers & Hispanic Audiences; Parents No Longer a Top Target

New Data from Lotame Releases the Top Audience Data Segments from 2018 Lotame, a real-time data solutions company that empowers clients to turn data into actionable audience insights and positive ROI, released statistics looking at what prepackaged data audience segments US marketers purchased from January to October 2018 compared to the previous year. The findings are based on spend across the Lotame Data Exchange (LDX) - the world’s largest data exchange for advertisers, representing what the industry as a whole is…

STUDY: Nearly 80% of Publishers & Marketers Would Outsource Data Strategy & Execution

New Lotame Study Finds That 30% Say ‘We Need Help Executing Tactics’ While Almost One-Quarter ‘Don’t Know How to Optimize Data to the Full Extent’ Lotame, the data solutions company, announced the release of its first-ever “Data Activation & Success Report.” As more publishers and marketers invest in audience data collection and activation, the report examines how these organizations use audience data, manage it and evaluate its success. For the study, more than 300 senior decision-makers in digital media and…

SXSW: Mobile Video, YouTube, Facebook – 3 Data-Driven Takeaways

Though its overall influence has waned over the years, SXSW still spotlights some of the biggest trends and challenges in digital advertising and media. 2018 was no different. From brand safety and transparency to Facebook and mobile video, Austin was a hotbed for discussing problems and predicting how we can fix them. But what I found interesting was how central data was in each conversation. With that in mind, here are three data-driven takeaways out of SXSW, based on what I saw and heard. The Surge in Mobile Video…

180byTwo LOCi Account-Based Audiences Unveiled as an Industry-First Location-Based ABM Solution

180byTwo LOCi ABM Audiences Deliver Resolution, Insights and Activation Through DAAS Partners Lotame, LiveRamp and adsquare In a major push to the ABM ecosystem, 180byTwo, a leader in Audience Solutions, has announced the launch of its next-generation Audience Solution Product “Location Based ABM”, helping Account Based Marketers reach key accounts across the ecosystems programmatic channels. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate via M&As 180byTwo LOCi ABM Audiences are now…

TechBytes with Jeremy Pinkham, CTO, Lotame

Jeremy Pinkham CTO, Lotame Lotame recently announced their partnership with a leading Automated Content Recognition (ACR) data company, Inscape. The objective of this partnership is to deliver advanced television planning, targeting and measurement through Lotame's aiTV: Platform. To understand the core tenets of Lotame's DMP, Audience Optimizer, and the concept of 'pre-enriched data', we spoke to Lotame's Chief Technology Officer, Jeremy Pinkham.Tell us about your role at Lotame and the team you handle. At Lotame,…

TechBytes with Omar Abdala, Chief Scientist, Lotame

Omar Abdala Chief Scientist, Lotame We are witnessing a phenomenal change in the way CMOs work with data now. Almost every contemporary marketing leader now prefers to consult with the top data scientists of the world. The need to build a powerful intelligence marketing tools have inspired martech companies to deploy talented data scientists that can help explore finer nuances of data orchestration and people-based marketing. To understand the growing disruptions in data science, AI/ML, and the maturing capabilities of…

Bucksense and Lotame Join Forces to Provide Self-Serve Audience Segments for All Ad Buyers

Incorporating Lotame’s Audience Segments Into Bucksense’s Platform Will Result In More Targeted And Better Performing Campaigns Bucksense, the programmatic platform for agile marketers, has announced a strategic partnership with Lotame, the leading independent data management platform (DMP) and data exchange. Through the partnership, advertisers can access Lotame’s global, third-party data and audience segments directly on the Bucksense console to create targeted display, native, and video campaigns around the world. The…

The 2020 Media Plan: It’s Time to Diversify Your Data Portfolio

The media plan of 2020 will be drastically different from the media plan of 2017. This accelerated evolution is being driven by data --both its enhanced management and broader availability. In 2020, the media plans that truly harness the potential of data will have been built with one core principle in mind: diversification. Diversification is at the heart of Investing 101. Good financial investors know it's not wise to put all of their eggs in one basket. And so they build robust, varied portfolios of assets in order to…