New role to drive commercial opportunities and product strategy as programmatic needs of advertising principals become increasingly sophisticated

IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, today announced the appointment of Parag Vohra as Vice President of Principal Partnerships for its Global Solutions Group.

Based in New York, Vohra will develop strategies to acquire, grow and retain IPONWEB’s brand, agency and publisher clients – the principal parties in the advertising value chain. This will see him evolve and commercialize the company’s media trading products and infrastructure to meet the increasingly sophisticated programmatic needs of the world’s biggest media buyers and sellers.

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IPONWEB has created the new role as programmatic advertising becomes simultaneously more critical and more complex for brands, agencies and publishers who are struggling to realize their programmatic objectives using off-the-shelf trading platforms and point solutions; new challenges around performance, data, identity, control and transparency exacerbate the urgency for more flexible solutions that can be adapted to the unique needs of each organization.

Vohra was previously vice president of the Americas at Sojern, a provider of data-driven marketing solutions for the travel industry.  In this role, he helped the company grow to a leading vertical programmatic platform focused on the travel sector.  He has also held commercial roles at TripAdvisor, Yahoo!, and Marriott.

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Joe Meehan, General Manager of Global Solutions at IPONWEB says:  “Today’s digital advertising ecosystem is more complex than ever; brands, agencies, and publishers increasingly require purpose-built tools to tame those complexities and drive greater business outcomes.  Having spent his career working closely with major brand advertisers and agencies, Parag brings unique insights into the challenges and issues these organizations face today.  He will play a critical role in looking across the IPONWEB suite of tools, technologies, and capabilities to innovate and commercialize powerful new solutions that unlock real value and drive competitive edge for the most sophisticated media buyers and sellers.”

Vohra says: “I have watched IPONWEB continually evolve and bring innovative tools to the table as well as demonstrate extensive expertise in custom engineering solutions.  These unique technical capabilities are key to standing out in the crowded ad tech space; joining the team to develop and maximize commercial opportunities that enable key advertising players to realize their programmatic ambitions is an ideal prospect for me.”