A new report from MOLOCO projects significant gains for app categories most negatively impacted by COVID-19 as lockdown conditions lift worldwide MOLOCO, a leader in machine learning and growth solutions for mobile marketers, found that dating and dining apps will be among the fastest to bounce back once COVID-19-related restrictions are lifted. These and other insights are included in MOLOCO’s newly announced “Mobile Life After Lockdown” report, which analyzes data from the open programmatic advertising ecosystem to…

An overwhelming majority (87.4%) of network service provider executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for network service providers and pay TV operators in Europe. These are among the findings of a recent BTR-100 survey of senior executives with European communications service providers across the full array of delivery mediums. The project was commissioned by Hoppr, an innovative…

Samba TV, a leading global provider of omniscreen advertising and analytics, announced a multi-market partnership with PubMatic , a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party Connected TV data will be integrated with PubMatic’s advertising platform to provide media buyers with advanced omniscreen targeting capabilities across four of Europe’s largest advertising markets: the United Kingdom, Germany, Italy, and France. Marketing Technology News: MarTech…

Narrative Delivers Seamless Access to ID5's Identity Solutions via the Narrative Data Streaming Platform; Joins ID5 Insider Partner Program To help businesses improve the return on investment of their programmatic advertising campaigns, Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, and ID5, the independent identity solution for digital advertising, today announced a joint partnership to give Narrative Data Streaming Platform users access to ID5's offerings. The two companies also…

Spearad, a pioneer in addressable TV advertising, introduced "Selective Programmatic" for addressable TV advertising. Selective Programmatic is a revolution in programmatic advertising for CTV und OTT providers, because broadcasters can view and verify advertising content they receive via programmatic channels. With this, Spearad enables TV-providers to maintain the proven routines and working methods they are used to from linear TV, even across their digital channels. Marketing Technology News: Orchid Agency, a…

Collaboration will increase media campaign optimization proven to move the needle for business today MiQ – global programmatic media partner -- announced a strategic partnership with leading Shopify Plus agency, BVA. The partnership will give BVA access to MiQ’s Intelligence Hub, custom analytics capabilities, and bespoke integrations into BVA’s proprietary reporting suite to help clients successfully navigate the ever-evolving programmatic advertising landscape, drive greater campaign optimization, and…

Will Serve as Primary Supply-Side Platform for LG Across the US, EMEA, and LATAM SpotX, the leading global video advertising platform, announced a partnership with LG Electronics Inc. (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America. SpotX is also providing LG with demand facilitation services to connect media buyers with the premium over-the-top video inventory available on LG smart TVs and will give buyers the ability to purchase that inventory programmatically through…

MOLOCO Cloud gives performance-based mobile marketers automated optimization, unparalleled transparency, and complete control over their programmatic advertising MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced the general availability of MOLOCO Cloud, an automated buying platform for ad inventory across the world’s leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, MOLOCO Cloud is powered by proprietary machine…

mediasmart, Affle’s self-serve mobile programmatic platform, announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. Through this partnership, Mediabrands will get to bring mediasmart’s programmatic platform to its advertisers and strengthen its propositions for data-driven programmatic advertising in a fast-growing market. Marketing Technology News: Informatica Launches Comprehensive Data Governance Support for Snowflake Data Cloud Commenting…

Groundbreaking Product is Already Proving Higher Viewable Impressions for Advertisers Mediavine is pleased to announce the launch of its premier WordPress framework, Trellis. Trellis is the first WordPress framework focused on pagespeed and ad performance, exclusively providing publishers with tools and technology that were previously only available to those with an engineering team. Mediavine is the only firm in the advertisement technology industry to develop a WordPress product of this scale. "We are thrilled to…

Phoenix-based Colling Media continues helping clients innovate advertising campaigns with its latest offering: digital billboards. A world away from traditional advertising messages seen above streets and highways, digital billboards are purchased via programmatic real-time bidding (RTB). And unlike when exterior advertising was first used on street railways in 1850, the newest digital billboard technology tracks consumer and purchasing behavior with precision. Marketing Technology News: eGain Modernizes IVR Engagement…

New tool to reduce time to hire Broadbean Technology, the global leader in job distribution, has launched 'Broadbean Boost' – a programmatic advertising solution for employers, recruiters and hiring managers to streamline hiring time and costs. The pay-for-performance tool allows organizations to automate job post boosting for any low-performing adverts, before the application date runs out. This new solution has been designed to help employers reduce time to hire and manage costs by pushing adverts across multiple…

MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced the launch of its programmatic advertising platform, MOLOCO Cloud. MOLOCO Cloud gives marketers direct control over their programmatic advertising operations through self-serve functionality that lets them bring their mobile marketing in-house while leveraging the same machine learning algorithms MOLOCO uses to maximize campaign performance for its managed services. “Our goal at MOLOCO is to provide marketers with the tools and…

Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with Centro's Basis programmatic advertising platform. Centro is a global provider of advertising technology. To create the direct connection between Basis and Mediavine, Mediavine built proprietary Server-to-Server technology based on OpenRTB specifications, designed to help both advertisers and publishers capture higher value in the marketplace.…

New Solution Enables Content Owners and Distributors to Sell Set-Top-Box (STB) Video-On-Demand (VOD) Inventory Programmatically Opens New Demand Channels for STB VOD, Allows More Unified Buying Across All Premium Video Today, Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, and FreeWheel, a Comcast Company providing global technology solutions for the future of television advertising, announced a new industry solution…

With BidShield, company reinforces Mediavine Guarantee to pay publishers on time, in full, regardless of industry changes and global economic instability Mediavine, a full-service ad management company that helps content creators build sustainable businesses, announced the launch of BidShield. BidShield uses a proprietary formula to determine the risk factor for bids received in programmatic auctions, requiring higher bids from companies determined as 'riskier', thus providing financial protection for publishers.…

MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020 Launches proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions Continues to build monetizable digital strategy as it works to consolidate a 100 million influential consumers of independent urban publications across North America…

In this article, we will discuss what in-app programmatic advertising is. We will also consider the factors causing the boom in in-app programmatic advertising, which include the increased use of mobile devices and the increased need for mobile content. The growth of this market in China, and how their model of life-app integration presents increased opportunities for in-app programmatic advertising future is also considered. What Is Programmatic Advertising? The next big trend in Marketing is in-app programmatic…

Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its latest report, Programmatic Ad Spend in the Age of COVID-19: Mobile App Advertising, an analysis of how U.S. programmatic advertisers reallocated investments in March 2020 in response to the crisis. Marketing Technology News: Help Stop the Spread of COVID-19 at TrackMyTemp Key Findings: Programmatic mobile in-app ad spend drops 14% in March 2020 Mobile ad spend: Mobile in-app ad spend decreased 14% in March…

With White Ops Advertising Integrity solution blocking sophisticated bots, invalid traffic and fraudulent impressions in programmatic advertising, Dailymotion deepens focus on the trusted advertising ecosystem Dailymotion, a Vivendi-owned video platform dedicated to creating a trusted home for premium video content that matters, and White Ops, the global leader in sophisticated bot mitigation, announced an enhanced partnership that will protect Dailymotion’s programmatic advertising on its global video platform from…