Extreme Reach Taps Addressable TV Expert James Shears to Spearhead Growth of Advanced Advertising Services in its Proprietary Platform,…
Extreme Reach announced that James Shears, former General Manager of The Trade Desk’s Advanced TV practice, has joined the company in the role of VP, Advanced Advertising. A recognized expert in the emerging programmatic TV space, James brings to the company a wealth of knowledge and industry relationships that will accelerate Extreme Reach’s growth in the market. He rounds out the leadership team reporting to Chief Revenue Officer Matt Timothy, that supports AdBridgeTM, the company’s complete creative asset management…