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advanced advertising

OpenAP Appoints Advertiser Advisory Board

Curated group of leaders selected for their significant contributions to advanced advertising Fuels greater collaboration across the media ecosystem by inviting buyside to partner in developing new solutions for scaling audience-based campaigns in television OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, announced it has assembled an elite class of agency and brand leaders to serve on its inaugural Advertiser Advisory Board. OpenAP designed its board to…

Crossmedia Names Former Cadreon SVP Its First Head of Integrated Media Sourcing

Newly Created Role Advances the Independent Media Agency’s Data-First Approach to Buying In a move that underscores its commitment to channel neutral, data-driven buying, independent media agency Crossmedia Inc. (XM) has named Matt Bayer to the newly created position of head of integrated media sourcing. Bayer will be the centralized leader across all the agency’s media activations. Reporting directly to Crossmedia U.S. Co-Founder and CEO Kamran Asghar, his responsibilities span the agency planning and buying teams. He…

CBS Joins OpenAP

The OpenAP Market Offers the Largest Collection of Premium Linear and Digital Advertising Inventory in the U.S. OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced that CBS Television Network and CBS' digital video assets will soon be available in the OpenAP Market, offering advertisers access to ViacomCBS' full portfolio of premium content. With the addition of CBS, the OpenAP Market is now the single largest advanced advertising platform in…