Leading Providers in Cloud TV and Advertising Team to Offer Customers the Most Robust, Flexible, and Fully Integrated Solution to Increase Revenue with Live and On-Demand Targeted Advertising
Kaltura, the leading video technology provider, announces the release of its Advanced Advertising solution, which leverages the company’s partnership and technology integrations with Yospace, a leading dynamic ad insertion provider and SpotX, the global video advertising and monetization platform.
Personalized advertising delivered via a flawless viewer experience, on any device, is an increasingly critical element for any Cloud TV service. The new integrated advertising solution enhances Kaltura’s Targeted TV, which allows user segmentation and targeting to relevant audiences, including specific ad insertion to each segment.
Kaltura’s Advanced Advertising solution provides a modular and scalable way for customers to add frame-accurate, telco-grade advertising flows into their service for both live, VOD, and time-shifted viewing. The new end-to-end solution also includes detailed ad reporting for customers to track their results and adjust their programs accordingly, resulting in seamless transition between content and ads, higher CPMs and increased ARPU for customers.
Gideon Gilboa, Senior Vice President of Marketing and Product, Media and Telecom, at Kaltura, said, “In today’s Cloud TV era, there are various ways for customers to monetize their content and services, however at the end of the day, advertising remains the bread and butter of this industry – therefore we put a direct focus on providing next-generation advertising solutions to our customers. We are delighted to team with the industry’s leading experts in video advertising to provide our customers with best-of-breed cutting-edge advertising services.”
Tim Sewell, CEO at Yospace, said: “Seamless, TV-like stitching combined with more relevant advertising leads to increased viewer engagement, higher view-through rates and, as a result, a higher CPM. I’m delighted that Kaltura has recognized the specialist nature of server-side ad insertion and have chosen to partner with us. The combination of the Kaltura TV Platform together with our SSAI is a winning solution for customers to deliver addressable TV viewing experiences that increase revenue.”
“Our ad decisioning engine powers many millions of ad insertions per day. Integrating with robust platforms like Kaltura helps ensure that we are serving today’s consumers with the most relevant ads, at the right time,” said Allen Klosowski, SVP, Advanced Solutions Group at SpotX. “Addressable TV with the right ads in the right context is a win-win for everyone.”
Kaltura will be hosting joint demos of the newly announced advanced advertising solution with SpotX and Yospace at IBC 14th-18th September. Kaltura will have a booth in hall 2, booth B41. Yospace will have a booth in hall 14 stand G14.
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