Browsing Tag

video technology

Connatix Research Shows Gen Z Prefers Multifaceted Content Experiences

Compared with Millennials, Gen X, and Baby Boomers, Gen Z prefers content that includes audio, video, polls, quizzes, and a means to comment and receive recommended stories Connatix, the next-generation video technology company for publishers, announced the findings of a study it conducted about the media consumption habits and preferences of Gen Z, that indicates members of this generation (aged up to 22 years) gravitate toward a "multifaceted content experience," rooted in user recommendations from a diverse set of…

VERB to Deliver its Industry-Leading Interactive Video and CRM App for the DirectScale Platform

Social, Affiliate and Direct Sales Companies Will Have More Mobile Power With Lead Gen, Sales Enablement and Interactive Video Technology DirectScale, Inc., a privately held market leader in the direct and social selling industry, has partnered with industry leader VERB Technology Company, Inc., a leader in business-focused interactive video CRM and marketing and sales enablement applications, to offer a combined platform to all of DirectScale's new and existing social, affiliate and direct sales clients. DirectScale…

Nuno Sanches Joins Kaltura Executive Team as General Manager of Media and Telecom

Former Vodafone Group Global Head of Fixed Product Development Nuno Sanches will lead Kaltura’s Media and Telecom Business Unit Kaltura, the leading video technology provider, announced that it has expanded its executive team by appointing Nuno Sanches to lead the company’s media and telecom business unit as General Manager. Nuno brings to Kaltura over 15 years in Telecom, Pay-TV and Media industries with broad experience in leading product and technology development. Being a Pay-TV innovator and pioneer, Nuno…

MarTech Interview with Marika Roque, COO at KERV Interactive

"Experience and engagement are going to be all about making things more accessible and easier for consumers while benefiting marketers – not the other way around." Tell us about your role and the team/technology you handle at KERV. This is a tough question as I manage the full operation of the company from strategy, to sales to planning and activation to data and product. My current focus is on making sure the way we are currently packaging up our technology matches with what the market is looking for while also building…

BridTV Announces ‘Ads Marketplace’ Powered by Top-Tier Ad Demand

Bringing video technology to new heights with a powerful video ad system called, Ads Marketplace. Publishers and advertisers combine their efforts to deliver top-quality services for their respective partners. BridTV video platform is the bridge that brings them together. The new tech earned the support and expertise from top-tier ad providers, including Google AdX, SpringServe and Verizon Media Group. Thanks to these new-found partnerships, our service now enables high-tech features like Dynamic Allocation. Each…

New Cloud TV service based on Kaltura for Beeline Kazakhstan (Veon)

Following the Successful Launch of Beeline TV in Russia, Kaltura Expands Partnership into Additional Markets, Starting with Beeline Kazakhstan Kaltura, the leading video technology provider,  announced that its Kaltura Cloud TV Platform is powering the newly-launched TV service for Beeline Kazakhstan (Veon), the country’s largest independent mobile operator whose customers account for more than half of the nation’s population. Beeline Kazakhstan leveraged the Kaltura TV Platform technology to replace its legacy pay-TV…

Hive Streaming Joins the Kaltura Video Technology Marketplace as a Premier Partner

The Hive Streaming Secure and Efficient Peering Solution is Now Integrated with The Kaltura Video Platform to Offer High Quality Enterprise Video Delivery at Scale Hive Streaming, a leader in enterprise video distribution, and Kaltura, the leading video technology company, announced a new partnership aimed at providing joint customers premium video delivery capabilities. Hive’s peering and data visualization solutions join Kaltura’s broad network optimization offering which includes Kaltura eCDN, along with additional video…

Kaltura Launches New Integration with Zoom Video Communications

Customers can now easily, edit, enhance, transcribe, manage, search publish and distribute Zoom recordings Kaltura, the leading video technology provider, announced that it has launched a new version of its Zoom Video Communications Plugin. More than 600 shared customers of Kaltura and Zoom can now easily search, manage, edit, transcribe, publish and distribute their Zoom recordings. All Kaltura interactive features can be applied to Zoom recordings, and content can be easily published in the Kaltura Video Portal, mobile…

How Video Technology Is Changing the Face of the Web

While content strategies come and go with each passing year, we are now witnessing a rapid shift in the infrastructure of how marketers craft and deliver messages to their audiences online using video technology. Moving away from the text-based, static platform designed by members of Generation X, the internet as a delivery platform is finally adapting to the needs and inherent expectations of its younger, more prolific users of Generation Y and Z. The 30+-year-old e-commerce and online marketing systems were designed for…

Kaltura and Dativa Enter Strategic Partnership to Develop Industry First Cloud TV Data Lake

Kaltura Will Combine Its Robust TV Platform and Global Cloud TV Dataset with Dativa’s TV Domain Expertise to Build the World’s First Cloud TV Data Lake. Kaltura, the leading video technology provider, has announced today that it has formed a strategic partnership with Dativa, the leading TV data consulting company, to develop the industry’s first data lake dedicated to Cloud TV services. In a highly competitive market, TV marketers need to constantly optimize user conversion, retention and monetization. The data…

Kaltura Launches New Edition of Video Messaging Tool to Help Organizations Improve Overall Communication and Engagement

Kaltura Pitch Makes Email 300% More Effective for These Organizations – Both Internally and Externally Kaltura, the leading video technology provider, has announced the launch of a new edition of Kaltura Pitch, the company’s unprecedented video messaging tool that enables more effective communications for enterprises and educational institutions with their customers, colleagues, prospects, alumni, and students. Kaltura Pitch allows any organization to easily create and share personalized video messages through their…

DoubleVerify Acquires Digital Video Technology Company, Zentrick

DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it has acquired Zentrick, a digital video technology company that provides middleware solutions to drive the seamless execution and performance of online video advertising for the world’s largest brands, platforms and publishers. The Zentrick engineering teams will continue to operate from offices in Ghent, Belgium. The transaction was completed as an all cash, all stock offer on February 15, 2019. Video…

Eurosport Signs an Exclusive Multi-Year Partnership Deal with Outbrain, Which Includes Outbrain’s Smartfeed and Video Technology

Outbrain, the world’s leading native advertising platform, announced it has signed a pan-regional deal with Eurosport, the number one destination for sports fans. The agreement spans 13 markets globally, including the UK, France, Germany, Italy, Spain, Asia, and Australia, and will be powered by Outbrain’s innovative Smartfeed technology. “Outbrain’s Smartfeed and Amplify technology is great for us.” Smartfeed provides a content discovery feed that allows publishers to customise the user experience, improving both…

Video Technology Company Shootsta Secures Partnership with Carro

Shootsta, the leading video technology company, announces a partnership with Carro - Southeast Asia’s largest automotive marketplace. The partnership, which commences immediately, aims to increase engagement on Carro’s social media channels with authentic video content produced with Shootsta’s unique solution. The partnership will produce over 100 videos across one year for Singapore, Thailand and Indonesian markets. Shootsta enables companies to scale their video content by equipping their client partners with a…

Kaltura Announces Advanced Advertising Solution Together with Yospace and SpotX

Leading Providers in Cloud TV and Advertising Team to Offer Customers the Most Robust, Flexible, and Fully Integrated Solution to Increase Revenue with Live and On-Demand Targeted Advertising Kaltura, the leading video technology provider, announces the release of its Advanced Advertising solution, which leverages the company’s partnership and technology integrations with Yospace, a leading dynamic ad insertion provider and SpotX, the global video advertising and monetization platform. Personalized advertising…

Interview with Melinda McLaughlin, CMO, Extreme Reach

"Outdated, manual, error-prone processes are holding back the promise of programmatic video advertising and negatively impacting brands, agencies, and publishers."Tell us about your role and how you got here. What inspired you to be part of a video technology company? As CMO at Extreme Reach, I spearhead all aspects of the company’s global marketing and communications in addition to driving market research, product development strategy, and sales enablement. I am fortunate to have a career that has spanned the massive…

Interview with Field Garthwaite, Co-Founder and CEO, IRIS.TV

"The future of media and marketing is building large loyal audiences and building first-party data to inform your strategies across all departments."Tell us about your role and how you got here. What inspired you to launch your second video technology company after Jukebox TV? Jukebox TV was originally created to make a better viewing experience for discovering and watching video content on the web. The first "Pandora for Video" product on the web. This was a straight B2C experience. IRIS.TV is a video personalization…