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How Publishers and Platforms Can Put Privacy First

The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it’s clear that scrutiny around data usage and privacy is only getting louder. It’s not just the looming ePrivacy Regulation or the California Consumer Privacy Act — the digital ad industry is facing a whole new paradigm around the collection and management of customer data, one that’s forcing platforms and publishers to put privacy first…