brand

In today’s digital world, the volume of data an organization generates creates its own challenges when they try to derive value from it. Typically, data sources are stored in silos or in disparate systems (our recent survey suggests that as…
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Picture this: You’re buying a television. How many brand names immediately come to mind? Most people can only mention  the top two or three brands in the television market. It’s the same with soft drinks, cars, chocolates—and even people.…
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Jack Morton Experience Brand Index: Half Of All Consumers Skeptical About Brand Integrity, Brand Promises And Demand Proof; Index Shows Brand Proof Matters: Experience Brands Boast a 200 Percent Higher NPS Jack Morton, the global…
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Mastering the Art of Content Strategy Is Naturally Going to Play an Integral Role for Marketers in 2018. MarTech Series Discusses Ten Content Marketing Ideas to Grow Your E-Commerce Brand Today, the customer’s voice is believed to be the…
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Many enterprise marketers view cybersecurity as someone else’s job. On the surface, this may be true. Enterprise cyber defense is largely an IT-led strategy, whereas marketing is responsible for the brand and company image. That said,…
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How Do You Market To A Marketer? That’s the real brief as we wake up every day. Consumers are way too adept and onto it. They’re seeing the same new news we are. Connecting is a pretty hard needle to thread – and our industry has…
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Social media is a primary gateway between a brand and its audience.  Many times the point of contact between a brand and its consumers is created by third parties -- publishers, paid media and increasingly influencers. Consider that 96%…
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