CCPA

Permission marketing is not a new concept, but today, it’s even more relevant than ever. After decades of interruption marketing, the value and ROI of this dated methodology continues to decline. Today, there’s increased awareness of the…
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Varonis Systems, Inc. , a pioneer in data security and analytics, announced it successfully achieved ISO/IEC 27701:2019 ( certification after an independent third-party audit. The accreditation demonstrates Varonis' alignment with…
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First CDP to Provide Granular Data Privacy and Governance Controls for Apple ATT mParticle, the largest independent Customer Data Platform, announced a series of new features to help companies comply with data privacy rules and…
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Ad tech company shares industry perspectives on increasing privacy regulations Kubient , the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively,…
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The digital marketing industry has faced a number of drastic changes over the last few years. From the introduction of new regulations such as CCPA and GDPR as a result of increased concerns over consumer data privacy, to the death of the…
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Quantcast, a global advertising technology company, announced the addition of Min-Jae Lee, JD, as its Chief Privacy Officer reporting to Ileana Falticeni, Quantcast General Counsel. Lee joins Quantcast from The Trade Desk and will be…
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Contentsquare, the global leader in digital experience analytics, has joined the small list of privacy-first global organizations to have been awarded ISO 27701 certification. Marketing Technology News: Avatier Unveils 2021 Spring…
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BigID, the leader in data discovery and intelligence for privacy, protection and perspective, introduced a new app that integrates with Snowflake, the Data Cloud company, enabling BigID customers to reduce their risk, improve the security…
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Cloud4Wi, industry leader in location marketing solutions, announced that it is now listed in the HubSpot App Marketplace. App Partners are independent software vendors who have built an integration with HubSpot and been accepted to the…
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Talend , a global leader in data integration and data integrity, announced it is the first integration provider to achieve both the information security management standard ISO/IEC 27001:2013 and the new data privacy controls standard…
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Persona, the identity infrastructure company offering businesses the building blocks to create a personalized identity verification experience for any use case, announced today that it is partnering with Coursera, one of the world’s…
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In a world dominated by Machine Learning and AI, data privacy must catch up Today, data privacy is a space that’s long on rules, but short on tools. First-generation approaches followed a ‘paint by numbers’ approach: checklists,…
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Throughout the early parts of the 21st century, consumer data became an important currency amongst advertisers looking to target high-value consumers. Billion dollar companies were formed on the basis of helping advertisers collect, parse…
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Innovative ad-tech startup Jove announced today that they are offering their recently launched flagship product, Creative Insights, free to use for nonprofits. Creative Insights is a visually rich ad planning software that gives ad buyers,…
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2020 was supposed to be a transformational year for the mobile advertising industry. While it did indeed end up being transformational, it was in ways no one wholly expected as the pandemic changed everything - including media habits. 2021…
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Free training course focuses on California Consumer Privacy Act (CCPA) data privacy requirements and responsibilities for employees WireWheel, a leading data privacy management software provider, announced the release of a free course…
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New solution provides mediation between what advertisers need and what users want eyeo, the makers of Adblock Plus and pioneers in building a more sustainable value exchange between advertisers, publishers and online users, unveils Crumbs,…
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When the California Consumer Private Act (CCPA) went into effect earlier this year, some saw it as an onerousconstraint that could cripple the advertising ecosystem. As we enter the third month of the CCPA enforcement era, programmatic has…
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When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences.…
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The funding round also has participation from existing investors Insight Partners and Coatue, and brings OneTrust's total money raised to $710 million in the last 18 months OneTrust, the largest and most widely used privacy, security, and…
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