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4C Introduces Scope to Solve Critical Audience Fragmentation Issues for Marketers

First Self-Serve Platform to Unify Audience Intelligence, Activation, and Analytics Across Tv, Social, Digital, and Mobile Marketplaces 4C, a data science and marketing technology company, launched Scope, a unified platform that empowers marketers to discover cross-channel audience insights, execute campaigns across screens, and analyze performance in a single, self-service tool. Fragmented media consumption has left marketers struggling to identify and reach their most valuable audiences across different channels.…