Zappi Launches New Creative Digital Tool to Improve In-Context Advertising Insights
Zappi, the leading provider of automated market research and customer insights to large global enterprises, announced the launch of Zappi Creative Digital, a new digital advertising tool that allows customers to assess the potential of creative campaigns within hours before committing budget to digital advertising. The Zappi Creative Digital tool will join Zappi's larger suite of advertising products, which is used by Fortune 500 companies such as PepsiCo, IBM, Verizon and Unilever to test video, audio and static ads. Now,…