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AdBirds and Dynamic Yield Announce Global Partnership

Partnership Combines Dynamic Yield's World-Class Personalization Technology with the Analytics and Digital Marketing Expertise of Adbirds Dynamic Yield, the world's first personalization technology stack and AdBirds, a global team of former Google employees who specialize in digital marketing and eCommerce, today announced a global partnership to help clients deploy world-class personalization and optimization programs. According to McKinsey, personalization done right can drive a 10-30% increase in revenue and…