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NCTC And Imagine Team To Expand Ad Ecosystems For North American Cable Operators

Strike next-gen ad insertion agreement to simplify the deployment of advanced ad delivery capabilities via new AdKey service Imagine Communications, which provides open, end-to-end advertising technology solutions for broadcasters, content owners, MVPDs and vMVPDs, announced an agreement with the National Cable Television Cooperative (NCTC) to power AdKey, a cloud-based, platform-agnostic service that supports ad insertion on all IP-based video streams. The deal will initially see the deployment of cloud-based ad…