Banner Before Header
Browsing Tag

AdLedger Consortium

AdLedger, IBM And Salon Media Deploy Blockchain Open Project For Advertising

AdLedger's 'Campaign Reconciliation' Project Leverages a Shared Ledger to Deliver on Blockchain's Promise of Higher Level of Transparency and Data Security to Advertising AdLedger, the non-profit research and development consortium building and implementing the blockchain standards for digital advertising, is joining forces with IBM and Salon Media for a proof of concept blockchain project centered on campaign reconciliation. The project leverages a shared ledger to deliver on blockchain’s promise to bring more…

Ternio Joins IAB, Hyperledger, Linux Foundation and AdLedger to Help Push Blockchain Standards in Digital Advertising

Ternio Is a Blockchain-Based Digital Advertising Company That Brings Transparency to the Digital Advertising Ecosystem Through a Verifiable and Decentralized Asset Which Ensures Contract Terms Are Met Ternio, the first company to provide a scalable blockchain solution for programmatic digital advertising, announced it has joined four different organizations to help accelerate the creation and adoption of blockchain standards in programmatic digital advertising. These groups include the Interactive Advertising Bureau…