Browsing Tag

Adlucent

Adlucent Named Microsoft’s 2020 Independent Partner of the Year, Americas

Adlucent, a leading performance marketing agency focused on growing retailer profitability through cross-channel solutions, has been recognized as Microsoft’s 2020 Independent Partner of the Year, Americas for its collaboration with Microsoft Advertising. The Microsoft Independent Partner of the Year, Americas is awarded to an Elite Independent Partner that engages with Microsoft Advertising in true partnership to deliver success to their clients. Marketing Technology News: Roku’s Active Live Streaming Video Membership…

Adlucent’s Lift Mentality Technology Measures Advertising ROI

Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line. Lift Mentality enables marketers across the e-commerce marketplace to answer their most pressing question, "How effective is my advertising?" to better understand channel…

Adlucent Names Ashwani Dhar as New Chief Executive Officer

Michael Griffin promoted from Adlucent CEO to SVP of Acquisitions and Data Strategy at Advantage Solutions, Adlucent’s parent company Adlucent, a leading digital advertising and analytics agency, announced it has named Ashwani Dhar Chief Executive Officer, promoted from his former position as Chief Client Officer of Adlucent. Dhar succeeds Adlucent founder, Michael Griffin, who will move into a role within Adlucent’s parent company, Advantage Solutions. As SVP of Acquisitions and Data Strategy, Griffin will focus on…