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In Focus: Mobile and Video Trends

Is this the age of mobile video consumption, 78% of people watch online videos every week, with 55% having a daily viewing habit. Therefore, it is no surprise 2019 forecasts predict mobile ad spend to grow by 2.4% from 2018, whilst digital video ad spends grew 5.9% between 2017-2018 and is forecasted to grow a further 3.9% in 2019 (Pubmatic 2019). In a time of online sensory overload, advertisers are scrambling to get their content seen. Some have resorted to developing ads that pop-up or cover the content of the page,…