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Advanced TV marketplace

TransUnion Extends Digital Marketing Efforts into the Advanced TV Space

TransUnion and Tru Optik Partner to Enhance OTT Audience Targeting and Measurement Solutions Over-the-top (OTT) content providers that deliver media streaming as a standalone product are changing the way consumers consume content. To align with these shifting consumer preferences and the evolving media landscape, TransUnion is entering the growing Advanced TV marketplace through a partnership with Tru Optik, an OTT data management platform. The collaboration will bring more precision and relevancy to audience targeting and…