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Advertising Accountability Program

First 100 Actions: Most Companies Fixed Data Privacy Issues When Challenged, Says BBB

Record Shows Nearly Total Compliance with Industry's Adchoices Program; Two New Cases Issued on Web Publishers The first 100 public actions addressing digital privacy related to interest-based advertising show the willingness of digital advertisers and publishers to comply with self-regulatory standards. When challenged, the vast majority of companies cooperated and made the recommended changes to their policies and practices, according to a retrospective report released today by the BBB's Online Interest-Based…