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advertising business management

SintecMedia Relaunches as Operative

Operative Delivers the Ingredients for Media Companies to Create Multi-Channel Marketplaces SintecMedia, the leader in advertising business management, announced recently that it will relaunch as Operative. The global organization will focus on delivering the technology components global media companies need to create their own ad sales and content platform across digital, linear, advanced TV and other channels. Media companies need key digital ingredients to thrive in a quickly changing advertising market. As media…