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Advertising Fit

How to Find the Right Advertising Fit: Facebook vs. Instagram

Planning a product launch and wondering how much of your limited budget to allocate to digital advertising? We have no doubt of the answer: All. When it comes to social advertising, not all platforms are created equal. The reality is traditional Facebook advertising still dominates many marketing budgets with its 2.3 billion users. Although Facebook and Instagram share many similar functionalities — interaction with friends, a real-time feed of visual content, not to mention the fact that both platforms are owned by…