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Tag: Advertising Industry

Broken Boundaries: Google’s Policy Breach and the Risk of Targeting Minors
Advertising Trends

Broken Boundaries: Google’s Policy Breach and the Risk of Targeting Minors

Bryan Whitaker -
0
Building Consumer Trust Through Secure, Privacy-First Advertising
AI/ML

Building Consumer Trust Through Secure, Privacy-First Advertising

James Hill -
0
New Survey from AD-ID by The Harris Poll Reveals Ad Fatigue is Negatively Impacting Viewers' Purchasing Decisions
Native & Programmatic Advertising

New Survey from AD-ID by The Harris Poll Reveals Ad Fatigue is Negatively Impacting Viewers’ Purchasing Decisions

PRNewswire -
0
Harmonic's VOS360 Ad SaaS Validated by FreeWheel, Transforming Video Streaming Monetization
Native & Programmatic Advertising

Harmonic’s VOS360 Ad SaaS Validated by FreeWheel, Transforming Video Streaming Monetization

PRNewswire -
0
First-party Data Strategies Are Here To Stay, Despite The Google Gaffe
Customer Data Platforms

First-party Data Strategies Are Here To Stay, Despite The Google Gaffe

Ted Sfikas -
0
Global advertising revenue to hit US$1 trillion in 2026 as streaming services look to consolidation and live sports to drive growth: PwC Global Entertainment & Media Outlook 2024-28
AI/ML

Global advertising revenue to hit US$1 trillion in 2026 as streaming services look to consolidation and live sports to drive growth: PwC Global Entertainment & Media Outlook 2024-28

PRNewswire -
0
FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions Across Largest, Most Prestigious Live Events on Streaming Platforms—Including the Olympic Games Paris 2024
Native & Programmatic Advertising

FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions Across Largest, Most Prestigious Live Events on Streaming Platforms—Including the Olympic Games Paris 2024

Business Wire -
0
MarTech Interview with Pete Bradbury, Chief Commercial and Growth Officer @ VideoAmp
AI/ML

MarTech Interview with Pete Bradbury, Chief Commercial and Growth Officer @ VideoAmp

Paroma Sen -
0
Jellyfish continues its creative investment across US, as Mayumi Tatsuta joins as VP Creative
AI/ML

Jellyfish continues its creative investment across US, as Mayumi Tatsuta joins as VP Creative

MTS Staff Writer -
0
Innovid Joins Ad Net Zero to Accelerate Climate & Sustainability Goals
Native & Programmatic Advertising

Innovid Joins Ad Net Zero to Accelerate Climate & Sustainability Goals

Business Wire -
0
Redefining Digital Identity: Navigating Changes
Content

Redefining Digital Identity: Navigating Changes

Monica Bellflower -
0
The Advertising Research Foundation Unveils a New Resource for Using AI in Advertising Research
AI/ML

The Advertising Research Foundation Unveils a New Resource for Using AI in Advertising Research

Globe Newswire -
0
FreeWheel-Introduces-Programmatic-Ad-Buying-to-the-2024-Upfronts-with-Industry-First_-Allocation-Module-Solution
Native & Programmatic Advertising

FreeWheel Introduces Programmatic Ad Buying to the 2024 Upfronts with Industry-First, Allocation Module Solution

Business Wire -
0
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement
Customer Experience Management

Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement

Globe Newswire -
0
AiAdvertising-Partners-with-The-Next-Generation-Free-Ad-Supported-Sports-and-Entertainment-Platform_-Brinx.TV_-to-Redefine-Advertising
AI/ML

AiAdvertising Partners with The Next Generation Free Ad-Supported Sports and Entertainment Platform, Brinx.TV, to Redefine Advertising

Business Wire -
0
Mediaocean-Announces-Findings-from-2024-Advertising-Outlook-Report
Customer Experience Management

Mediaocean Announces Findings from 2024 Advertising Outlook Report

Globe Newswire -
0
MarTech Interview with Henry Innis, CEO and Co-Founder at Mutinex
AI/ML

MarTech Interview with Henry Innis, CEO and Co-Founder at Mutinex

Paroma Sen -
0
New Audio Advertising Study Finds Personalized AI-Generated Ads Are 22% More Effective at Increasing Brand Favorability
Audio advertising

Odeeo’s five audio advertising trends to prick ears in 2024

MTS Staff Writer -
0
TheViewPoint-Integrates-with-FreeWheel_-Helping-Streaming-Publishers-Process-Direct-IOs-With-the-Speed-and-Automation-of-Programmatic
Marketing Automation

TheViewPoint Integrates with FreeWheel, Helping Streaming Publishers Process Direct IOs With the Speed and Automation of Programmatic

Globe Newswire -
0
MediaRadar Acquires Kantar Group’s Vivvix to Offer a Comprehensive View of the Advertising Industry
Native & Programmatic Advertising

MediaRadar Acquires Kantar Group’s Vivvix to Offer a Comprehensive View of the Advertising Industry

Globe Newswire -
0
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